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A Nagging Suspicion: Using Research to Drive Strategy, Speaker — Valerie Buckingham (Nokia Corporation)
 

A Nagging Suspicion: Using Research to Drive Strategy, Speaker — Valerie Buckingham (Nokia Corporation)

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CM Summit (May 15, 2012)

CM Summit (May 15, 2012)

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    A Nagging Suspicion: Using Research to Drive Strategy, Speaker — Valerie Buckingham (Nokia Corporation) A Nagging Suspicion: Using Research to Drive Strategy, Speaker — Valerie Buckingham (Nokia Corporation) Presentation Transcript

    • A Nagging SuspicionUsing Research to Drive StrategyValerie BuckinghamHead of North American MarketingNokia Corporation
    • Reboot
    • A Unique U.S. Position
    • Threading a Needle
    • Picking aTarget
    • Broad Appeal
    • Where’s TheBeef?
    • BeMomentous
    • Be Funny
    • And the Verdict…
    • And the Verdict…
    • Thanks!