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Science Center Promotion 2010
 

Science Center Promotion 2010

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Sample of 360 Marketing

Sample of 360 Marketing

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    Science Center Promotion 2010 Science Center Promotion 2010 Presentation Transcript

    • Boston – Hartford – Springfield – Providence - New England Telemundo Sponsor Package Telemundo Proposal 2010
      • Develop a tactical media package to establish a leadership position within the Hispanic market viewership population.
      • Impact the audience through a creative and innovative media and promotions package focusing on the CT Science Center.
      • Build relationships with viewers and clients through grass-root Telemundo signature events.
      • As a media partner, support CT Science Center’s advertising strategy in recruiting, branding and relationship building.
      • Telemundo Hartford/Springfield’s mission is to enrich the lives of Hispanics throughout Connecticut and Western Mass. We inform, empower, inspire and entertain our audience through innovative and culturally-relevant content across multiple platforms.
      Attorney’s Sponsorship Opportunities General Objectives
    • Our 3 main attributes form the basis for our voice: always working together to create a fresh, dynamic and appealing personality. Engaging, stimulating, emotional, fun, creative, experimental, powerful, energizing, edgy, sexy, buzzworthy, thought-provoking, challenging PROVOCATIVE SMART Relevant, contemporary, stylish, clever, elegant, fresh, classy, aspirational, intuitive, entertaining, diverse, unique, witty TRADITIONAL Respectful, reliable, inspiring, recognized, habitual, big, credible, trustworthy, accepted, safe, accessible P. 9 Always strive to include all three attributes in overall efforts . Telemundo Brand Overview
    • xxxxxx Boston – Hartford – Springfield – Providence - New England Description Telemundo has joined CT Science Center to promote their educational series and events they have to offer using vignettes and online media to help reach its targeted demographic. The CT Science Center offers exciting tools to help educators and parents bring textbooks alive. Creating unforgettable experiences with science motivates students and visitors of all ages to enthusiastically embrace science at school, at home, and in their communities. With 150 hands-on exhibits, a state-of-the-art 3D digital theater, four educational labs, plus daily programs and events, the Connecticut Science Center offers endless exploration for children, teens and adults. Every part of science is at the visitor's fingertips, from Physics to Forensics, Geology to Astronomy. Telemundo Hartford/Springfield will feature CT Science Center using the Telecam de Telemundo and hola ciudad ! . Through this partnership, CT Science Center will help expand its outreach and message to the Greater Hispanic Community .
    • Let Telemundo Hartford/Springfield, make your business shine on-line! hola ciudad ! will have a special section dedicated to the CT Science Center, featuring a list of resources and events happening at the Science Center, as well as relevant news, videos and much more. www.holaciudad.com
      • Advertising Opportunities:
      • CT Science Center microsite
      • Banner placement, with click-thru to sponsor’s website
      • Click-thru video player
      At hola ciudad ! events go digital
    • Boston – Hartford – Springfield – Providence - New England Sponsorship Opportunity A
      • Thanks for making a difference in our community!
      • Sponsorship Elements :
      • Online -
      • hola ciudad ! microsite; specials, coupons, events, etc; includes web banners: 300x250,160x600, 800x100 (a $750 value, yours at a nonprofit special for $400)
      • On Air -
      • Telecam de Telemundo (34):60 second spots @ $70 each (a $100 value); includes bonus spots on weekends
      • Trade
      • (25):30 second bank (generic) spots with hola ciudad ! and CT Science Center website tag
      • Production cost is included
      Investment: $2,500
    • Sponsorship Opportunity Boston – Hartford – Springfield – Providence - New England Sponsorship Opportunity B Investment: $5,000
      • Thanks for making a difference in our community!
      • Sponsorship Elements:
      • Online -
      • hola ciudad ! microsite; specials, coupons, events, etc; includes web banners: 300x250,160x600, 800x100 (a $750 value, yours at a nonprofit special for $400)
      • On Air -
      • Telecam de Telemundo (68):60 second spots @ $70 each (a $100 value) ; includes bonus spots on weekends
      • Trade
      • (50):30 second bank (generic) spots with hola ciudad ! and CT Science Center website tag
      • Production cost is included