Hidden Value of Partnerships:Experiences from the Streets of New York on 511NY and Clean Air NY                         Pr...
Four Steps to a Successful Partnership1. Choose your partners wisely2. Aggressive outreach3. Persistent follow-up4. Succes...
Choose Your Partners Wisely                              ICF Proprietary and Confidential – Do Not Copy, Distribute, or Di...
Aggressive Outreach                          ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose      ...
Aggressive Outreach                          ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose      ...
Aggressive Outreach                          ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose      ...
Aggressive Outreach                          ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose      ...
Know What You Want                         ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose        ...
Persistent Follow-Up                           ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose    ...
Get Partners to Sign on the Dotted Line                             ICF Proprietary and Confidential – Do Not Copy, Distri...
Give and Take                     ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose                11
Give and Take                                         American Lung Association of New                                    ...
Give and Take                                       Added Value from Clear Channel                                        ...
Successful Results ICF recruited 50 Cooperative Partners Secured the equivalent of more than $700,000 of added value      ...
Successful ResultsNegotiated cross-promotions with partnersto expand the program’sreach and frequency inthe area.Identifie...
Thank you and good luck with yourpartnerships!                      Frank Mongioi                    FMongioi@icfi.com    ...
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Hidden Value of Partnerships

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Hidden Value of Partnerships

  1. 1. Hidden Value of Partnerships:Experiences from the Streets of New York on 511NY and Clean Air NY Presented by: Frank Mongioi 2010 International ACT Conference August 30, 2010 Programs Sponsored by: New York State Department of Transportation ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose
  2. 2. Four Steps to a Successful Partnership1. Choose your partners wisely2. Aggressive outreach3. Persistent follow-up4. Successful results ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 2
  3. 3. Choose Your Partners Wisely ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 3
  4. 4. Aggressive Outreach ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 4
  5. 5. Aggressive Outreach ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 5
  6. 6. Aggressive Outreach ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 6
  7. 7. Aggressive Outreach ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 7
  8. 8. Know What You Want ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 8
  9. 9. Persistent Follow-Up ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 9
  10. 10. Get Partners to Sign on the Dotted Line ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 10
  11. 11. Give and Take ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 11
  12. 12. Give and Take American Lung Association of New York City - received $10k value for $2,500 at their annual Asthma Walk. Earth Day NY - reduced registration fees from$5k to $3k at annual 2-day Earth Day event atGrand Central for the past 3 years. ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 12
  13. 13. Give and Take Added Value from Clear Channel and other media partners Radio interviews Leveraged events Online listener surveys Popular DJs promoting Clean Air NY ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 13
  14. 14. Successful Results ICF recruited 50 Cooperative Partners Secured the equivalent of more than $700,000 of added value ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 14
  15. 15. Successful ResultsNegotiated cross-promotions with partnersto expand the program’sreach and frequency inthe area.Identified earned mediaopportunities includingpublic service interviews,commuter promotions,event sponsorships,streaming radio PSAs,and online advertising. ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 15
  16. 16. Thank you and good luck with yourpartnerships! Frank Mongioi FMongioi@icfi.com 347.326.0916 Share ICF’s Presentation with your colleagues: ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose 16

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