The document discusses 10 reasons why business analysts should like the BIZBOK (Business Architecture Body of Knowledge). It provides a framework for business architecture that establishes a shared business vocabulary, ensures requirements are addressed appropriately across boundaries, and formalizes the traceability of requirements. The BIZBOK also helps identify capability gaps/overlaps, limits variation in requirement definition, and provides a framework for evaluating business investments. In conclusion, the document advocates that analysts include a business architecture section in their documents and refer to sections of the BIZBOK.