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O2O Marketing Idea

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  • 1. O2O Marketing Idea
  • 2. Company Introduction fMarketing has always been the pioneer in the digital marketing industry since its establishment in 2008. By cooperating different social media platforms, together with our talents and experiences, we offer tailor-made digital business solutions to companies of all scales.
  • 3. OUR CLIENTS
  • 4. OUR CLIENTS
  • 5. OUR CLIENTS
  • 6. OUR CLIENTS
  • 7. OUR CLIENTS
  • 8. OUR CLIENTS
  • 9. fMarketing攜手Ringer Hut 賣點 fMarketing與各大小企業攜手合作,將地面的人流帶到線上的社交平台,並轉化成粉絲, 用家透過f-Wifi取得電子優惠劵,鼓勵由地面吸納的人流到店消費。
  • 10. fMarketing與各大小企業攜手合作,將地面的人流帶到線上的社交平台,並轉化成粉絲, 用家透過f-Wifi取得電子優惠劵,鼓勵由地面吸納的人流到店消費。 賣點 Google Facebook F-Wifi Yahoo Online Mall Offline WeChat Forum Weibo Store Expo Others Road Show
  • 11. O2O solution is so much more than just being online… Offline Traffic • O2O • Big Data • So-Lo-Mo Online Social Platform • Facebook • Linkedin • Sina Weibo • WeChat • Forum Online Advertising • Segmentation • Targeting
  • 12. O2O
  • 13. O2O means Online To Offline or Offline To Online, which integrate the online activities with the offline activities .It aims to attract fans or customers from online and redirect them to offline or vice verse. O2O can make good use of the traffic from online and offline to maximize the marketing result. WHAT IS O2O?
  • 14. Who/When /What More complex, but valuable data Real Time Data WHAT IS BIG DATA?
  • 15. Integrate the current digital trend to achieve marketing purpose WHAT IS SO-LO-MO?
  • 16. WHAT CAN WE DO?
  • 17. Y5HK is an innovative marketing idea to integrate online & offline activities WHAT CAN WE DO?
  • 18. Wifi WHAT IS Y5? Yours 5 Solutions Y5
  • 19. • O2O Marketing Plan by making use of a special designed Wifi device • Connect online platform (Facebook, Weibo, WeChat) • Drive traffic or sales to store • So-Lo-Mo Solution (Social,Location,Mobile) ABOUT Y5
  • 20. Call for entry Set up Wifi at Offline Locations *Flexible locations Drive traffic to online Facebook Campaign Dive traffic to …… (Users’ online & offline personal information can be collected) Online Shop Website FLOW OF Y5 Offline Shop
  • 21. 2 1 Setup Y5 in specific location 3 Connect Wifi and access the application FLOW OF Y5 Get the coupon
  • 22. 5. Stimulate sales 1. Client provides incentive 4. People participate in the Y5 project & get the coupon FLOW OF Y5 2. Select location 3. Arrange promoters to the selected location
  • 23. 1. Free Wifi 2. Limited Time Coupon Campaign 3. Check-in Loyalty Campaign 4. Lucky Draw Campaign 5. Consumer Point Campaign 5 SOLUTIONS
  • 24. 1. Free Wifi  Free Wifi device set in specific location  Connect the Wifi and like the social platform to enjoy the Wifi 1. FREE WIFI
  • 25. 1. Free Wifi 1. FREE WIFI - REFERENCE
  • 26. 2. Limited Time Coupon Campaign 1. Connect Wifi 2. Login through social platform 3. Allow to access data 2. LIMITED TIME COUPON CAMPAIGN 4. Like the page
  • 27. 2. Limited Time Coupon Campaign Timer will be shown in the application 埋單即享8折優惠! Provide discount within a time period to encourage people to buy immediately Show the thank you page when the time is pass
  • 28. 2. Limited Time Coupon Campaign 2. LIMITED TIME COUPON CAMPAIGN- REFERENCE
  • 29. 3. Check-in Loyalty Campaign 1. Connect Wifi 2. Login through social platform 3. Allow to access 4. Like the page data 5. Access the loyalty program campaign 3. CHECK IN LOYALTY CAMPAIGN * Check in function will only be applicable in Facebook
  • 30. 3. Check-in Loyalty Campaign •Check in at specific location to get points •Check in location will be shown in Facebook wall post •Users can view the point earned in the application 12 你正在: XX集團沙田分店 儲分 CHECK IN LOYALTY PROGRAM HOW TO GET POINT? * Check in function will only be applicable in Facebook 查看 優惠
  • 31. 3. Check-in Loyalty Campaign • Invite friends to join the campaign to get points • The accumulated points will be automatically updated CHECK IN LOYALTY PROGRAM HOW TO GET POINT? * Check in function will only be applicable in Facebook 20
  • 32. 3. Check-in Loyalty Campaign • Users can use the earned points to redeem coupon or gift • Users can select the gift they want and click the “redeem” button to get it directly 換領 Check in Loyalty program How to redeem gift? * Check in function will only be applicable in Facebook 返回
  • 33. 3. Check-in Loyalty Campaign Back End Panel WI-FI LOYALTY PROGRAM
  • 34. 3. Check-in Loyalty Campaign • Change the tap icons • Change the image of coupon Check in Loyalty program Landing Tab
  • 35. 3. Check-in Loyalty Campaign • View and store the information of users (e.g. User name, email, point earned) Check in Loyalty program User List
  • 36. 3. Check-in Loyalty Campaign • Show the receipt registration record (e.g. User name, receipt number) Check in Loyalty program Receipt Registration
  • 37. 3. Check-in Loyalty Campaign • Show the number of friends invited Check in Loyalty program Invite Friend Status
  • 38. 3. Check-in Loyalty Campaign • Show all the items for redemption • Show the details of the items (e.g. Item name, image, description) Check in Loyalty program Redemption items
  • 39. 3. Check-in Loyalty Campaign • Keep track on the redemption status • Show the redemption history of users Check in Loyalty program Redemption Record
  • 40. 4. Lucky Draw Campaign 4. LUCKY DRAW CAMPAIGN
  • 41. 4. Lucky Draw Campaign 1 1. Connect Wifi 2 2. Login through social platform 3 4 3. Allow to access data 4. Like the page Flow of lucky draw campaign
  • 42. 4. Lucky Draw Campaign 5 • Access the lucky draw application • View the details of the campaign (e.g Instruction, prize) • Click”立即抽獎” to start Flow of lucky draw campaign
  • 43. 4. Lucky Draw Campaign 6 • A certain number of coupon will be available • Users will get a coupon randomly 恭喜你! 你已得到 免費雞煲一份 Flow of lucky draw campaign
  • 44. 5. Consumer Point Campaign 1. Connect Wifi 2. Login through social platform 3. Allow to access data 4. Like the page 4. CONSUMER POINT CAMPAIGN
  • 45. 5. Consumer Point Campaign 1 1. Connect Wifi 2 2. Login through social platform 4 3 3. Allow to access data 4. Like the page Flow of consumer point campaign
  • 46. 5. Consumer Point Campaign 5 • Target the existing customers who made purchased • Input the bar code/receipt code to get the points Consumer point program Input the bar code of receipt 32 是次消費: HK$196 儲得分數: 3 換領獎賞
  • 47. 5. Consumer Point Campaign 6 32 Use accumulated points • Select the gift/coupon • Click “Redeem” to get the coupon/gift 換領 返回 Consumer point program Redeem the gift
  • 48. 5. Consumer Point Campaign 6 32 Use accumulated points plus discount price • Select the gift/coupon • Click “Redeem” to get the coupon/gift 換領 以優惠價換領 Consumer point program Redeem the gift
  • 49. Real Time Back-end Panel
  • 50. REFERENCE
  • 51. a) Targeting Advertising b) Facebook Interactive event c) Facebook Fans Page Maintenance ONLINE MARKETING
  • 52. Call for Entry Promotion Maximizer Advertising Facebook App (Maximizer) -Target the valued customers -Increase the fans page like -Maximize the promotion effect -Draw traffic to the Offline / Website Result Driven Build Brand Image Deepen customers’ understanding Increase the customers’ loyalty FLOW OF ONLINE MARKETING CAMPAIGN
  • 53. Online Advertising
  • 54. LINKEDIN
  • 55. Precise targeting on Job title: CEO, Director, Owner, Managing Director, President, General Manager, Vice President, Chairman, Board Member, CTO, etc Linkedin Company Page Target B2B Mainly
  • 56. FACEBOOK
  • 57. Types of Facebook Advertising Precise targeting tool to select the valued target audience Similarity Greater Reach Include the top 1% of people in your selected country who are most similar to your custom audience Include the top 5% of people in your selected country that are similar to your custom audience Smaller reach, more precise match Bigger reach, less precise match Target B2C Mainly FACEBOOK ADVERTISING
  • 58. FACEBOOK CAMPAIGN
  • 59. Flow of Facebook Campaign – Reference ONLY 1. Like the page 2. Allow access
  • 60. Flow of Facebook Campaign – Reference ONLY 3. Main page 4. Invite Friend
  • 61. Flow of Facebook Campaign – Reference ONLY Main Page 1 Fans can check available coupon 2 Fans can check invitation that they have sent out, and which of their friends have accepted their invitations 3 Fans can send invitation to their friends 4 Fans can check out more product information, and make online purchase 1 2 3 4
  • 62. Flow of Facebook Campaign – Reference ONLY Coupon Page 1 Fans can click on the coupon and print 2 Pop-up message will be shown when fans have not yet successfully invited 5 friends, but try to click on the 2nd coupon
  • 63. Flow of Facebook Campaign – Reference ONLY 3. Main page 4. Invite Friend
  • 64. Flow of Facebook Campaign – Reference ONLY Invite Friend Page 1 Select friends to invite 2 Post to friends’ walls
  • 65. Flow of Facebook Campaign – Reference ONLY Invitation List Page All invitations sent will be shown on this page 1 A “成功邀請” stamp chop indicates a successful invitation, i.e. your friend has already played this app 1
  • 66. Facebook Campaign Type - Friend Referral - Q&A - Game - E-card - Photo Competition - Loyalty Program
  • 67. Facebook Campaign Type - Friend Referral - Q&A - Game - E-card - Photo Competition - Loyalty Program
  • 68. Facebook Campaign With time limit function to increase the attractiveness Type - Friend Referral - Q&A - Game - E-card - Photo Competition - Loyalty Program
  • 69. Facebook Campaign Type - Friend Referral - Q&A - Game - E-card - Photo Competition - Loyalty Program
  • 70. Facebook Campaign Type - Friend Referral - Q&A - Game - E-card - Photo Competition - Loyalty Program
  • 71. Facebook Campaign Type - Friend Referral - Q&A - Game - E-card - Photo Competition - Loyalty Program
  • 72. Facebook Campaign Type - Friend Referral - Q&A - Game - E-card - Photo Competition - Loyalty Program
  • 73. Facebook Campaign Type - Friend Referral - Q&A - Game - E-card - Photo Competition - Loyalty Program
  • 74. Facebook Campaign Type - Friend Referral - Q&A - Game - E-card - Photo Competition - Loyalty Program
  • 75. Facebook Campaign Type - Friend Referral - Q&A - Game - E-card - Photo Competition - Loyalty Program
  • 76. Facebook Campaign Type - Friend Referral - Q&A - Game - E-card - Photo Competition - Loyalty Program
  • 77. Objectives To raise brand awareness To interact with the public To expand online presence To mainly target Mainland users To drive offline traffic WeChat •Official Account (訂閱號)setup and verification •Management: -1 post per day -20 keywords -2,000,000 fans promotion coverage via Sina Weibo -Monthly report Reference:
  • 78. Objectives To raise brand awareness To interact with the public To expand online presence To mainly target Mainland users To drive offline traffic WeChat •Official Account (訂閱號)setup and verification •Management: -1 post per day -20 keywords -2,000,000 fans promotion coverage via Sina Weibo -Monthly report Verification Apply verification of WeChat account Increase the credibility Increase the ranking from search result
  • 79. Objectives To raise brand awareness To interact with the public To expand online presence To mainly target Mainland users To drive offline traffic WeChat •Official Account (訂閱號)setup and verification •Management: -1 post per day -20 keywords -2,000,000 fans promotion coverage via Sina Weibo -Monthly report Keyword Setting Preset 20 keywords as auto-reply function Serve as customer service purpose Reduce the effort of managing the account Suggestions: 1. Latest Product Information 2. Store location 3. External linkages(e.g Weibo)
  • 80. Objectives To raise brand awareness To interact with the public To expand online presence To mainly target Mainland users To drive offline traffic WeChat •Official Account (訂閱號)setup and verification •Management: -1 post per day -20 keywords -2,000,000 fans promotion coverage via Sina Weibo -Monthly report Post Update daily post align with brand related information Post Direction: 1. Brand or product information  To promote update product information 2. Knowledge Sharing/Discussion/Q&A  To induce discussion or share  To attract and engage users
  • 81. Objectives To raise brand awareness To interact with the public To expand online presence To mainly target Mainland users To drive offline traffic WeChat •Official Account (訂閱號)setup and verification •Management: -1 post per day -20 keywords -2,000,000 fans promotion coverage via Sina Weibo -Monthly report Monthly Activity Create activity monthly Different activities can be provided 1. Q&A 2. Quiz 3. Questionnaire
  • 82. Objectives Online: 1. WeChat 2. Facebook To raise brand awareness To interact with the public To expand online presence To mainly target Mainland users To drive offline traffic WeChat •Official Account (訂閱號)setup and verification •Management: -1 post per day -20 keywords -2,000,000 fans promotion coverage via Sina Weibo -Monthly report Promotion Share posts via Sina Weibo to attract fans  2,000,000 fans coverage  2,000 fans growth per month  Specific categories of Weibo or users location can be selected
  • 83. Objectives To raise brand awareness To interact with the public To expand online presence To mainly target Mainland users To drive offline traffic WeChat •Official Account (訂閱號)setup and verification •Management: -1 post per day -20 keywords -2,000,000 fans promotion coverage via Sina Weibo -Monthly report Backend Panel User-friendly backend panel for monitoring the WeChat account  Update post  Reply comment  General setting  Manage users
  • 84. Setup Corporate Weibo Apply V Cover picture design
  • 85. Interface of Corporate Weibo
  • 86. Update Content Brand image Product information promotion Interface of Corporate Weibo Seek approval from client 1 week before the post to be updated
  • 87. Reply Comment Reply general questions Reply comment and maintain the interactive atmosphere
  • 88. Develop Application Matching Game
  • 89. Develop Application Matching Game
  • 90. Develop Application Matching Game
  • 91. Develop Application Matching Game
  • 92. Forum Marketing 我們的網絡宣傳服務覆蓋所有香港熱門討論區 Forum Coverage Most HK forums
  • 93. Forum Marketing 隨著論壇普及化, 越來越多人利用論壇每天接收不同的資訊。 Forum Marketing 是 利 用 網民 的 討 論 方 式 , 在 論 壇 滲 透 式 宣 傳 , 比 傳 統 的 Marketing宣傳方式更著重互動性, 更能令品牌宣傳融入大眾。
  • 94. Forum Marketing fMarketing Forum Seeding Features 詳細分析.目標明確 為了令網絡關係營銷的宣傳效果更大, 我們會對每位顧客作詳細了解, 更加清 楚產品與服務的特性, 為每位顧客度身 訂做更具優勢的網絡宣傳策略. 策略性的論壇分佈 我們會因應顧客產品的性質把不同的 宣傳帖子放在不同的論壇上. 因為我們 相信”Right Content in the Right Place” , 會令宣傳效果更加大. 我們對香港不同 的論壇有深入的認識, 這方面為顧客典 定信心.
  • 95. SUCCESSFUL CASES
  • 96. Over 7,000 real fans in 2 weeks
  • 97. Over 6,000 real fans in 2 weeks
  • 98. Over 30,000 real fans in 2 weeks
  • 99. Over 7,000 real fans in 3 weeks
  • 100.     Increase fans based Interact with fans Collect users’ information Stimulate online or offline sales by providing incentive WHY FACEBOOK MARKETING?
  • 101. eMarketing Technology Limited Tel: 852+ 3111 6899 Email: info@fmarketing.hk

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