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Persona is a new cross-browser login and identity system for the web that is pragmatic, federated, and serves the user.
Unlike other popular solutions, it puts a strong emphasis on privacy protection and makes your browser the trusted intermediary. Developed by Mozilla, it is based on the simple idea of users demonstrating ownership of their email address (with a generous serving of crypto magic under the hood).
Video: https://www.youtube.com/watch?v=T6Iu7KgiC0A or https://www.youtube.com/watch?v=iZBTc7iEkQY