7th prepaid mobile summit presentation by Abhay Doshi

• Operator’s key subscriber challenges in emerging markets
• Structured Marketing Effort for enhancing prepaid revenue
• Key focus areas for operators
Up-sell/Cross-sell
Churn Management/Loyalty
Retention
• Role Played by an Integrated marketing Technology
• Impact Based Revenue Model for campaign management
Copyright © 2011 Flytxt B.V. All rights reserved

Falling Prepaid ARPU Competitive Pressures & Tariff Wars OTT Options hitting SMS revenue Subscriber Churn Multiple Options to Choose from Availing Benefits of Multiple Operators Dynamically Changing needs & preferences Time to Market Faster Cycle to promote and sell Retailer Incentives Copyright © 2011 Flytxt B.V. All rights reserved

Streamline Marketing Process
Subscriber Data Centralization
Comprehensive Marketing Functionality
Campaign Automation
Enhance Service Revenue
Churn Management
Loyalty Management
Service Up-take & Revenue Enhancement
Generate new revenue via Mobile Advertising
3rd Party Brand Advertising
Monetization of Touch Points
Location Based Services

Increase Tertiary Revenues Retailer Campaigns Device Acquisitions Subscriber Inductions Optimize Channel Mix Increase Product Purchase Frequency & Amount Retain High Average Balances Influence Service Uptake Increase Service Usage Improve Net Incremental Revenues Churn Prediction Management Loyalty & Retention Programs Service Personalization Recommendations Intent Marketing Mobile Advertising Copyright © 2011 Flytxt B.V. All rights reserved Acquisition Marketing Product Marketing Customer Life Cycle Innovations

Integrated
Every Step is automated
Telco Systems integrated in real-Time
Usable
Single Web Interface
Real-Time Reporting
Scalable
Central Control
Distributed Users
Carrier Grade

Retailer Subscriber Activation Operator Benefits
Retailer Benefits
No. of Activations
Select High Activation Retailers
Campaigns for Retailers
c, d in X
A , B in Y
g in Z
Subscriber Benefit
Subscriber Reward on value
Retailer Benefit
On Each Transaction
On Subscriber Value
Copyright © 2011 Flytxt B.V. All rights reserved Region Retailer Activations X a 1000 b 800 c 1200 d 1100 Y A 5000 B 4500 C 3500 D 4800 Z g 3000 h 2000 i 2200

Marketing Agility Structured Marketing Subscriber Focused Marketing Innovators Chaotic Marketing Product/Service Focused Address Subscriber Preference Address Time to Market Address Both Copyright © 2011 Flytxt B.V. All rights reserved

W Operator Revenue Overview – Before Flytxt & After Flytxt Z Y X Voice Revenue VAS Revenue Data Revenue Other Revenue Y + B X + A Revenue Without Flytxt Revenue With Flytxt Z + C W + D
A+B+C+D is the incremental revenue
Reduces CAPEX burden on operators.
Onus on Generating Incremental Revenue on Flytxt.
Flytxt Marketers work with operator marketers to generate incremental revenue

Flytxt is included as a sample vendor for Real-Time Customer Offer Engines in the Gartner Hype Cycle for Communications Service Provider Operations, 2010. Source: Gartner, “Hype Cycle for Communications Service Provider Operations, 2010" Norbert J. Scholz Flytxt Mentioned as a sample vendor in Convergent Communications Advertising Platforms Source: Gartner, “Convergent Communications Ad Platforms” - Jean Claude Delcroix Copyright © 2011 Flytxt B.V. All rights reserved

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7th prepaid mobile summit presentation by Abhay Doshi

by flytxtmobile on Feb 01, 2012

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7th prepaid mobile summit presentation by Abhay Doshi — Presentation Transcript