Fashion Tube Briefing                               Powered by Google & VogueSWAYBusiness Assistant Manager agents        ...
Campaign SummaryEvent name English   Fashion TubeCampaign Promotion                     2011/11/23-2012/1/4 (6 weeks)Perio...
Fashion Tube                         1+1>2 YoutTube                                       Google +                        ...
Online Promotion: Brand Channel Mock Up                             •                                 YouTube brand channe...
Online Promotion: Online Fitting Room• Sponsor pages:     Sponsors have exclusive online space to :       • Demo Products ...
Online Promotion: Fashion Show Live Streaming                                        • Fashion Show                       ...
Offline Promotion: Fashion Show• Catwalk (Vogue    +       model)•  350-500•   (       ,            )                     ...
Venue of Fashion Show (Cont’d)• Studio 18                                                                       8         ...
Venue of Fashion Show• Studio 18     5F of Neo 19     No. 22 Song Shou Rd., Taipei     Studio18 is Taipeis newest multi-  ...
Offline/ Online          Offline                                         Fashion Show     11/23        11/24 (TBC)        ...
Google                                                             Incentive Online                 PR                  Of...
Google AdWords /Google Display Network / YouTube              2011.10.20  : 2011.10.21-2011.11.20                         ...
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Fashion tube briefing

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網路購物新玩法!混搭 Youtube、社群網、互動體驗成趨勢

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Fashion tube briefing

  1. 1. Fashion Tube Briefing Powered by Google & VogueSWAYBusiness Assistant Manager agents Google Confidential and Proprietary 10910-46-5859 (02)2789-2000 ext.858
  2. 2. Campaign SummaryEvent name English Fashion TubeCampaign Promotion 2011/11/23-2012/1/4 (6 weeks)PeriodTheme • YouTube Brand Channel • Online Showcase of Sponsors • e-CommerceFormat • Social Promotion • Fashion Show (2011/12/10 Sat 20:00-22:00) • Online Streaming • Offline Outdoor Broadcasting • /Objectives • Live Streaming , • Google , Vogue 2
  3. 3. Fashion Tube 1+1>2 YoutTube Google + Vogue Google / YouTube100% 2011 Q4 3
  4. 4. Online Promotion: Brand Channel Mock Up • YouTube brand channel +1 Fashion Show • The photos are for reference only • The content is subject to change
  5. 5. Online Promotion: Online Fitting Room• Sponsor pages: Sponsors have exclusive online space to : • Demo Products • Sales: online shopping • The photos are for reference only • The content is subject to change 5
  6. 6. Online Promotion: Fashion Show Live Streaming • Fashion Show • (Annotation) EC , 6
  7. 7. Offline Promotion: Fashion Show• Catwalk (Vogue + model)• 350-500• ( , ) • The photos are for reference only • The content is subject to change without notice
  8. 8. Venue of Fashion Show (Cont’d)• Studio 18 8 • The photos are for reference only
  9. 9. Venue of Fashion Show• Studio 18 5F of Neo 19 No. 22 Song Shou Rd., Taipei Studio18 is Taipeis newest multi- purpose venue space for concerts, live acts, international DJs, fashion shows, and urban events. Stage 9
  10. 10. Offline/ Online Offline Fashion Show 11/23 11/24 (TBC) 12/10 01/04 OnlineBrand Channel Online Fitting Room Online Consulting QR Code Creative Brand Channel Brand Channel Brand Channel Brand Channel +1 +1 +1 +1 +1 +1 1( ) 2( ) 3( ) 4( ) 5( ) 6( ) (+1 ) : Fashion Show : 10 Live Streaming Fashion Show Video Clips (With Annotation)
  11. 11. Google Incentive Online PR Offline ProgramSocial Media Press Conference Vogue Guest• Google+ Hang out• Others: Facebook, (TBC) Invitation of Plurk Fashion • Magazine Ads Show Ads: • eDM Press Release • Banners • SEM • GDN/ Mobile Ads • YouTube Ads Media exposure Giveaway Google Impressions 11
  12. 12. Google AdWords /Google Display Network / YouTube 2011.10.20 : 2011.10.21-2011.11.20 * ,

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