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What Is Web2.0 and Business Models for the Next Generation of Software Information Management  Teacher : Wesley Shu Report...
O’REILLY <ul><ul><ul><li>What Is Web2.0 and Business Models for the Next Generation of Software. </li></ul></ul></ul><ul><...
Web2.0(1/3) <ul><li>Began with a  conference brainstorming session (O’REILLY) </li></ul><ul><li>The company survived  dot-...
Web2.0(2/3)
Web2.0(3/3) <ul><li>The Web as Platform </li></ul><ul><li>Harnessing Collective intelligence </li></ul><ul><li>Data is the...
 
The Web as Platform Netscape 控制網頁內容 控制應用標準 Google 不銷售或套裝 不控制 API 、應用標準 沒有不同平台的問題
The Web as Platform Double Click 超過 2000 家 Head(80) Overture, Adsense 千千萬萬 Long tail(20) Customer-self service and algorit...
The Web as Platform Akami Data Control Client/Server BitTorrent Data Share Peer to Peer The service automatically get bett...
Harnessing collective intelligence(1/3) <ul><li>The giants born in the Web1.0 era who have survived to lead the Web2.0 era...
Harnessing collective intelligence(2/3) <ul><li>Wikipedia </li></ul><ul><ul><li>With enough eyeballs ,all bugs are shallow...
Harnessing collective intelligence(3/3) <ul><li>Blog and RSS </li></ul><ul><li>Network effects from  user contributions  a...
Data is the Next Intel inside(1/2) <ul><li>Amazon.com </li></ul><ul><ul><li>Product database </li></ul></ul><ul><ul><li>IS...
Data is the Next Intel inside(2/2) <ul><li>EVDB </li></ul><ul><ul><li>calendar </li></ul></ul><ul><li>Upcoming </li></ul><...
End of the software release cycle <ul><li>Operation must become a core competency </li></ul><ul><ul><li>The software must ...
Lightweight  Programming Models <ul><li>Support lightweight programming models that allow for loosely coupled systems </li...
Software Above the  Level of a Single Device <ul><li>iTune </li></ul><ul><ul><li>PC and ipod, handheld device </li></ul></...
Rich User Experiences <ul><li>Ajax </li></ul><ul><ul><li>Ajax is not a technology , it is really several technologies. </l...
Rich User Experiences <ul><li>standards-based presentation using  XHTML and CSS ; </li></ul><ul><li>dynamic display and in...
Core competencies of  web2.0 companies <ul><li>Service , not package software. </li></ul><ul><li>Trusting users  as co-dev...
Web2.0 Design pattern Christopher Alexxander <ul><li>The  long tail  </li></ul><ul><li>Data  is the next Intel inside </li...
Thank you for attention  Q&A
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What is web2.0

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design patterns and business models for the next generation of software

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  1. 1. What Is Web2.0 and Business Models for the Next Generation of Software Information Management Teacher : Wesley Shu Reporter : Jizheng Tsai Mail:954203057@cc.ncu.edu.tw 此份講義採用 Creative Commons 「姓名標示 - 非商業性 - 相同方式分享台灣 2.0 版」授權條款
  2. 2. O’REILLY <ul><ul><ul><li>What Is Web2.0 and Business Models for the Next Generation of Software. </li></ul></ul></ul><ul><li>Published on O'Reilly (http://www.oreilly.com/) </li></ul><ul><li>Web2.0Download </li></ul>
  3. 3. Web2.0(1/3) <ul><li>Began with a conference brainstorming session (O’REILLY) </li></ul><ul><li>The company survived dot-com bubble seemed to have some things in common. </li></ul><ul><li>Initial brainstorming </li></ul>
  4. 4. Web2.0(2/3)
  5. 5. Web2.0(3/3) <ul><li>The Web as Platform </li></ul><ul><li>Harnessing Collective intelligence </li></ul><ul><li>Data is the Next Intel inside </li></ul><ul><li>End of the software Release Cycle </li></ul><ul><li>Lightweight Programming Models </li></ul><ul><li>Software Above the Level of a Single Device </li></ul><ul><li>Rich user Experiences </li></ul>
  6. 7. The Web as Platform Netscape 控制網頁內容 控制應用標準 Google 不銷售或套裝 不控制 API 、應用標準 沒有不同平台的問題
  7. 8. The Web as Platform Double Click 超過 2000 家 Head(80) Overture, Adsense 千千萬萬 Long tail(20) Customer-self service and algorithmic data management to reach out to the entire web , to the edges and not just the center , to the long tail and not just the head
  8. 9. The Web as Platform Akami Data Control Client/Server BitTorrent Data Share Peer to Peer The service automatically get better the more people Use it.
  9. 10. Harnessing collective intelligence(1/3) <ul><li>The giants born in the Web1.0 era who have survived to lead the Web2.0 era </li></ul><ul><ul><li>Yahoo </li></ul></ul><ul><ul><ul><li>Directory </li></ul></ul></ul><ul><ul><ul><li>Portal </li></ul></ul></ul><ul><ul><li>Google </li></ul></ul><ul><ul><ul><li>PageRank </li></ul></ul></ul><ul><ul><li>eBay </li></ul></ul><ul><ul><ul><li>Critical mass of buyers and sellers </li></ul></ul></ul><ul><ul><li>Amazon </li></ul></ul><ul><ul><ul><li>User engagement </li></ul></ul></ul>
  10. 11. Harnessing collective intelligence(2/3) <ul><li>Wikipedia </li></ul><ul><ul><li>With enough eyeballs ,all bugs are shallow </li></ul></ul><ul><li>Del.icio.us and Flickr </li></ul><ul><ul><li>Folksonomy and Tagging </li></ul></ul><ul><li>Cloudmark </li></ul><ul><ul><li>Collaborative spam filthering </li></ul></ul><ul><li>Viral marketing </li></ul><ul><ul><li>Recommendation </li></ul></ul><ul><li>SourceForge.net </li></ul><ul><ul><li>Peer production of the open source </li></ul></ul>
  11. 12. Harnessing collective intelligence(3/3) <ul><li>Blog and RSS </li></ul><ul><li>Network effects from user contributions are the key to market dominance in the </li></ul><ul><li>web2.0 era </li></ul>
  12. 13. Data is the Next Intel inside(1/2) <ul><li>Amazon.com </li></ul><ul><ul><li>Product database </li></ul></ul><ul><ul><li>ISBN vs ASIN </li></ul></ul><ul><li>Google </li></ul><ul><ul><li>Web crawl </li></ul></ul><ul><li>MapQuest </li></ul><ul><ul><li>Map Database </li></ul></ul><ul><li>Ebay </li></ul><ul><ul><li>Database of products and sellers </li></ul></ul>
  13. 14. Data is the Next Intel inside(2/2) <ul><li>EVDB </li></ul><ul><ul><li>calendar </li></ul></ul><ul><li>Upcoming </li></ul><ul><ul><li>Events </li></ul></ul><ul><li>Free data movements </li></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><ul><li>Free Software </li></ul></ul><ul><ul><li>Creative Commons </li></ul></ul>
  14. 15. End of the software release cycle <ul><li>Operation must become a core competency </li></ul><ul><ul><li>The software must continuous update </li></ul></ul><ul><ul><li>Goole must continuous crawl web </li></ul></ul><ul><ul><li>Reply user queries continuously </li></ul></ul><ul><li>User must be treated as co-developers </li></ul><ul><ul><li>Release early and release often </li></ul></ul><ul><ul><li>Perpetual Beta </li></ul></ul><ul><li>Business models </li></ul><ul><ul><li>Microsoft vs Google </li></ul></ul><ul><ul><li>ZDnet: Microsoft won’t be able to beat Google </li></ul></ul>
  15. 16. Lightweight Programming Models <ul><li>Support lightweight programming models that allow for loosely coupled systems </li></ul><ul><li>Think syndication ,not coordination </li></ul><ul><ul><li>RSS or REST </li></ul></ul><ul><li>Design for Hackability and remixability </li></ul><ul><ul><li>可編輯性 與 可重製性 </li></ul></ul><ul><ul><li>Some right reserved </li></ul></ul><ul><li>Innovation in Assembly </li></ul><ul><ul><li>Dell computer </li></ul></ul>
  16. 17. Software Above the Level of a Single Device <ul><li>iTune </li></ul><ul><ul><li>PC and ipod, handheld device </li></ul></ul><ul><li>PDA </li></ul><ul><li>NDS </li></ul><ul><li>PSP </li></ul><ul><li>PC </li></ul><ul><li>Wii </li></ul><ul><li>Cell phone </li></ul>
  17. 18. Rich User Experiences <ul><li>Ajax </li></ul><ul><ul><li>Ajax is not a technology , it is really several technologies. </li></ul></ul><ul><ul><li>Web2.0 technology </li></ul></ul>
  18. 19. Rich User Experiences <ul><li>standards-based presentation using XHTML and CSS ; </li></ul><ul><li>dynamic display and interaction using the Document Object Model ; </li></ul><ul><li>data interchange and manipulation using XML and XSLT ; </li></ul><ul><li>asynchronous data retrieval using XMLHttpRequest ; </li></ul><ul><li>JavaScript binding everything together.&quot; </li></ul><ul><li>l </li></ul><ul><li>l </li></ul>
  19. 20. Core competencies of web2.0 companies <ul><li>Service , not package software. </li></ul><ul><li>Trusting users as co-developers. </li></ul><ul><li>Harnessing collective intelligence . </li></ul><ul><li>Software above the level of a single device. </li></ul><ul><li>Lightweight user interfaces ,development models and business models. </li></ul><ul><li>Leveraging the long tail through customer self-service. </li></ul><ul><li>Hard to recreate data source that get richer as more people use them. </li></ul>
  20. 21. Web2.0 Design pattern Christopher Alexxander <ul><li>The long tail </li></ul><ul><li>Data is the next Intel inside </li></ul><ul><li>Network effect by default </li></ul><ul><li>Some right reserved.(Creative commons) </li></ul><ul><li>The perpetual Beta. </li></ul><ul><li>Cooperate , do not control. </li></ul><ul><li>Software above the level of a single device </li></ul>
  21. 22. Thank you for attention Q&A
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