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What is web2.0
 

What is web2.0

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A paper for what is web2.0

A paper for what is web2.0
design patterns and business models for the next generation of software

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    What is web2.0 What is web2.0 Presentation Transcript

    • What Is Web2.0 and Business Models for the Next Generation of Software Information Management Teacher : Wesley Shu Reporter : Jizheng Tsai Mail:954203057@cc.ncu.edu.tw 此份講義採用 Creative Commons 「姓名標示 - 非商業性 - 相同方式分享台灣 2.0 版」授權條款
    • O’REILLY
          • What Is Web2.0 and Business Models for the Next Generation of Software.
      • Published on O'Reilly (http://www.oreilly.com/)
      • Web2.0Download
    • Web2.0(1/3)
      • Began with a conference brainstorming session (O’REILLY)
      • The company survived dot-com bubble seemed to have some things in common.
      • Initial brainstorming
    • Web2.0(2/3)
    • Web2.0(3/3)
      • The Web as Platform
      • Harnessing Collective intelligence
      • Data is the Next Intel inside
      • End of the software Release Cycle
      • Lightweight Programming Models
      • Software Above the Level of a Single Device
      • Rich user Experiences
    •  
    • The Web as Platform Netscape 控制網頁內容 控制應用標準 Google 不銷售或套裝 不控制 API 、應用標準 沒有不同平台的問題
    • The Web as Platform Double Click 超過 2000 家 Head(80) Overture, Adsense 千千萬萬 Long tail(20) Customer-self service and algorithmic data management to reach out to the entire web , to the edges and not just the center , to the long tail and not just the head
    • The Web as Platform Akami Data Control Client/Server BitTorrent Data Share Peer to Peer The service automatically get better the more people Use it.
    • Harnessing collective intelligence(1/3)
      • The giants born in the Web1.0 era who have survived to lead the Web2.0 era
        • Yahoo
          • Directory
          • Portal
        • Google
          • PageRank
        • eBay
          • Critical mass of buyers and sellers
        • Amazon
          • User engagement
    • Harnessing collective intelligence(2/3)
      • Wikipedia
        • With enough eyeballs ,all bugs are shallow
      • Del.icio.us and Flickr
        • Folksonomy and Tagging
      • Cloudmark
        • Collaborative spam filthering
      • Viral marketing
        • Recommendation
      • SourceForge.net
        • Peer production of the open source
    • Harnessing collective intelligence(3/3)
      • Blog and RSS
      • Network effects from user contributions are the key to market dominance in the
      • web2.0 era
    • Data is the Next Intel inside(1/2)
      • Amazon.com
        • Product database
        • ISBN vs ASIN
      • Google
        • Web crawl
      • MapQuest
        • Map Database
      • Ebay
        • Database of products and sellers
    • Data is the Next Intel inside(2/2)
      • EVDB
        • calendar
      • Upcoming
        • Events
      • Free data movements
        • Wikipedia
        • Free Software
        • Creative Commons
    • End of the software release cycle
      • Operation must become a core competency
        • The software must continuous update
        • Goole must continuous crawl web
        • Reply user queries continuously
      • User must be treated as co-developers
        • Release early and release often
        • Perpetual Beta
      • Business models
        • Microsoft vs Google
        • ZDnet: Microsoft won’t be able to beat Google
    • Lightweight Programming Models
      • Support lightweight programming models that allow for loosely coupled systems
      • Think syndication ,not coordination
        • RSS or REST
      • Design for Hackability and remixability
        • 可編輯性 與 可重製性
        • Some right reserved
      • Innovation in Assembly
        • Dell computer
    • Software Above the Level of a Single Device
      • iTune
        • PC and ipod, handheld device
      • PDA
      • NDS
      • PSP
      • PC
      • Wii
      • Cell phone
    • Rich User Experiences
      • Ajax
        • Ajax is not a technology , it is really several technologies.
        • Web2.0 technology
    • Rich User Experiences
      • standards-based presentation using XHTML and CSS ;
      • dynamic display and interaction using the Document Object Model ;
      • data interchange and manipulation using XML and XSLT ;
      • asynchronous data retrieval using XMLHttpRequest ;
      • JavaScript binding everything together."
      • l
      • l
    • Core competencies of web2.0 companies
      • Service , not package software.
      • Trusting users as co-developers.
      • Harnessing collective intelligence .
      • Software above the level of a single device.
      • Lightweight user interfaces ,development models and business models.
      • Leveraging the long tail through customer self-service.
      • Hard to recreate data source that get richer as more people use them.
    • Web2.0 Design pattern Christopher Alexxander
      • The long tail
      • Data is the next Intel inside
      • Network effect by default
      • Some right reserved.(Creative commons)
      • The perpetual Beta.
      • Cooperate , do not control.
      • Software above the level of a single device
    • Thank you for attention Q&A