What Is Web2.0 and Business Models for the Next Generation of Software Information Management Teacher ： Wesley Shu Reporter ： Jizheng Tsai Mail:954203057@cc.ncu.edu.tw 此份講義採用 Creative Commons 「姓名標示 - 非商業性 - 相同方式分享台灣 2.0 版」授權條款

O’REILLY What Is Web2.0 and Business Models for the Next Generation of Software. Published on O'Reilly (http://www.oreilly.com/) Web2.0Download

What Is Web2.0 and Business Models for the Next Generation of Software.

Published on O'Reilly (http://www.oreilly.com/)

Web2.0Download

Web2.0(1/3) Began with a conference brainstorming session (O’REILLY) The company survived dot-com bubble seemed to have some things in common. Initial brainstorming

Began with a conference brainstorming session (O’REILLY)

The company survived dot-com bubble seemed to have some things in common.

Initial brainstorming

Web2.0(2/3)

Web2.0(3/3) The Web as Platform Harnessing Collective intelligence Data is the Next Intel inside End of the software Release Cycle Lightweight Programming Models Software Above the Level of a Single Device Rich user Experiences

The Web as Platform

Harnessing Collective intelligence

Data is the Next Intel inside

End of the software Release Cycle

Lightweight Programming Models

Software Above the Level of a Single Device

Rich user Experiences

The Web as Platform Netscape 控制網頁內容 控制應用標準 Google 不銷售或套裝 不控制 API 、應用標準 沒有不同平台的問題

The Web as Platform Double Click 超過 2000 家 Head(80) Overture, Adsense 千千萬萬 Long tail(20) Customer-self service and algorithmic data management to reach out to the entire web , to the edges and not just the center , to the long tail and not just the head

The Web as Platform Akami Data Control Client/Server BitTorrent Data Share Peer to Peer The service automatically get better the more people Use it.

Harnessing collective intelligence(1/3) The giants born in the Web1.0 era who have survived to lead the Web2.0 era Yahoo Directory Portal Google PageRank eBay Critical mass of buyers and sellers Amazon User engagement

The giants born in the Web1.0 era who have survived to lead the Web2.0 era

Yahoo

Directory

Portal

Google

PageRank

eBay

Critical mass of buyers and sellers

Amazon

User engagement

Harnessing collective intelligence(2/3) Wikipedia With enough eyeballs ,all bugs are shallow Del.icio.us and Flickr Folksonomy and Tagging Cloudmark Collaborative spam filthering Viral marketing Recommendation SourceForge.net Peer production of the open source

Wikipedia

With enough eyeballs ,all bugs are shallow

Del.icio.us and Flickr

Folksonomy and Tagging

Cloudmark

Collaborative spam filthering

Viral marketing

Recommendation

SourceForge.net

Peer production of the open source

Harnessing collective intelligence(3/3) Blog and RSS Network effects from user contributions are the key to market dominance in the web2.0 era

Blog and RSS

Network effects from user contributions are the key to market dominance in the

web2.0 era

Data is the Next Intel inside(1/2) Amazon.com Product database ISBN vs ASIN Google Web crawl MapQuest Map Database Ebay Database of products and sellers

Amazon.com

Product database

ISBN vs ASIN

Google

Web crawl

MapQuest

Map Database

Ebay

Database of products and sellers

Data is the Next Intel inside(2/2) EVDB calendar Upcoming Events Free data movements Wikipedia Free Software Creative Commons

EVDB

calendar

Upcoming

Events

Free data movements

Wikipedia

Free Software

Creative Commons

End of the software release cycle Operation must become a core competency The software must continuous update Goole must continuous crawl web Reply user queries continuously User must be treated as co-developers Release early and release often Perpetual Beta Business models Microsoft vs Google ZDnet: Microsoft won’t be able to beat Google

Operation must become a core competency

The software must continuous update

Goole must continuous crawl web

Reply user queries continuously

User must be treated as co-developers

Release early and release often

Perpetual Beta

Business models

Microsoft vs Google

ZDnet: Microsoft won’t be able to beat Google

Lightweight Programming Models Support lightweight programming models that allow for loosely coupled systems Think syndication ,not coordination RSS or REST Design for Hackability and remixability 可編輯性 與 可重製性 Some right reserved Innovation in Assembly Dell computer

Support lightweight programming models that allow for loosely coupled systems

Think syndication ,not coordination

RSS or REST

Design for Hackability and remixability

可編輯性 與 可重製性

Some right reserved

Innovation in Assembly

Dell computer

Software Above the Level of a Single Device iTune PC and ipod, handheld device PDA NDS PSP PC Wii Cell phone

iTune

PC and ipod, handheld device

PDA

NDS

PSP

PC

Wii

Cell phone

Rich User Experiences Ajax Ajax is not a technology , it is really several technologies. Web2.0 technology

Ajax

Ajax is not a technology , it is really several technologies.

Web2.0 technology

Rich User Experiences standards-based presentation using XHTML and CSS ; dynamic display and interaction using the Document Object Model ; data interchange and manipulation using XML and XSLT ; asynchronous data retrieval using XMLHttpRequest ; JavaScript binding everything together." l l

standards-based presentation using XHTML and CSS ;

dynamic display and interaction using the Document Object Model ;

data interchange and manipulation using XML and XSLT ;

asynchronous data retrieval using XMLHttpRequest ;

JavaScript binding everything together."

l

l

Core competencies of web2.0 companies Service , not package software. Trusting users as co-developers. Harnessing collective intelligence . Software above the level of a single device. Lightweight user interfaces ,development models and business models. Leveraging the long tail through customer self-service. Hard to recreate data source that get richer as more people use them.

Service , not package software.

Trusting users as co-developers.

Harnessing collective intelligence .

Software above the level of a single device.

Lightweight user interfaces ,development models and business models.

Leveraging the long tail through customer self-service.

Hard to recreate data source that get richer as more people use them.

Web2.0 Design pattern Christopher Alexxander The long tail Data is the next Intel inside Network effect by default Some right reserved.(Creative commons) The perpetual Beta. Cooperate , do not control. Software above the level of a single device

The long tail

Data is the next Intel inside

Network effect by default

Some right reserved.(Creative commons)

The perpetual Beta.

Cooperate , do not control.

Software above the level of a single device

Thank you for attention Q&A