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Flyer Spirit Procedure Manual
Flyer Spirit Procedure Manual
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Flyer Spirit Procedure Manual

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Google Analytics & SEO

Google Analytics & SEO

Published in: Technology, Education
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  • 1. Flyer Spirit Google Analytics & Search Engine Optimization Procedure Manual March 24, 2009 Stephanie Kelch Julia Sommers Tommy Shewchuck Matt Franklin Justin Multhauf
  • 2. Flyer Spirit Google Search Engine Optimization Procedure Manual March 24, 2009 Goals & Objectives  Create high natural placement  Create “BUZZ” among alumni  Obtain Opt-in and Buy  Educate Flyer Spirit staff members on Google Analytics and Search Engine Optimization End Results  Increased awareness & exposure  Achieve an accurate measurement of website traffic  Increase/maintain advertising flexibility including budget and ease of control Procedures  First determine an appropriate website description and Meta names/tags. These names should be very relevant to web content and be aligned with the types of words potential consumers are already searching Meta Name Examples o University of Dayton  University of Dayton Basketball  Dayton Flyers  UD Basketball  UD Bookstore  Rudy Flyer  University of Dayton Alumni  Flyer Enterprises  University Place 
  • 3. Brown Street   Once appropriate content has been selected, a qualified employee must ______  After website has been updated with appropriate content, monitoring can be done through Google Analytics This account has previously been set up and is accessible to Store Managers o  To do so go to www.Google.com/Analytics and click on “Access Analytics”  Once logged in click on “View Report” to view metrics  Inside Google Analytics several reports can be accessed including: Visitors – Benchmarking, Map Overlay, New vs Returning, Languages; Visitor Trending, o Visitor Loyalty Traffic Sources – Direct Traffic, Referring Sites, Search Engines, Keywords, AdWords, o Campaigns, AdVersions Content – Top Content, Content by Title, Content Drilldown, Top Landing Pages, Top Exit o Pages Goals – Total Conversions, Conversion Rate, Goal Verification, Reverse Goal Path, Goal o Value, Goal Abandoned Funnels, Funnel Visualization Ecommerce – Total Revenue, Conversion Rate, Average Order Value, Product o Performance, Transactions, Visits to Purchase, Days to Purchase  All of this information can be utilized to track website success. If desired results are achieved, continue the process. If desired results are not achieved, rework content changes and alter information.

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