Flyer Spirit Presentation

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Flyer Spirit Presentation

  1. 1. Emily Taylor Pat Hurrle Paige Bensman Ashley Horbal
  2. 2. Facebook Advertising “ Reach your exact audience and connect real customers to your business” <ul><li>Reach over 175,000,000 active Facebook users. </li></ul><ul><li>Create demand for your product with relevant ads. </li></ul><ul><li>Precisely target by age, gender, location, and more. </li></ul><ul><li>Choose to pay per click (CPC) or impression (CPM). </li></ul><ul><li>Track your progress with real-time reporting. </li></ul><ul><li>Gain insight about who’s clicking on your ad </li></ul>
  3. 3. <ul><li>Reasons for organizations to be on Facebook: </li></ul><ul><ul><li>To create awareness </li></ul></ul><ul><ul><li>Target younger demographics </li></ul></ul><ul><ul><li>Further enhance Integrated Marketing Communication (IMC) </li></ul></ul><ul><ul><li>Cheaper/easier form of advertising </li></ul></ul>Facebook Advertising
  4. 4. Facebook Advertising <ul><li>Examples of organizations on Facebook </li></ul><ul><ul><li>Careers at Paychex </li></ul></ul><ul><ul><li>http://www.facebook.com/home.php#/pages/Careers-at-Paychex/44381577072?v=box_3&viewas=21906405 </li></ul></ul><ul><ul><li>Apple Students </li></ul></ul><ul><ul><li>http://www.facebook.com/profile.php?id=21906405&ref=name#/pages/Apple-Students/11147074409?sid=e8bbebbdc0d4211b9195fcc93dda2a8b&ref=s </li></ul></ul>
  5. 5. Facebook Advertising <ul><li>Recommendations on the content: </li></ul><ul><ul><li>Monthly sales and promotions </li></ul></ul><ul><ul><li>Charity/cooperation events that you may do </li></ul></ul><ul><ul><li>Brief description about who you are and what you do </li></ul></ul><ul><ul><ul><li>Include times and days your open </li></ul></ul></ul><ul><ul><li>New products that will be carried including pictures </li></ul></ul><ul><ul><li>Any awards and testimonials from clients </li></ul></ul><ul><ul><li>Picture/logos/trademarks </li></ul></ul><ul><ul><li>Grab attention with bright colors/graphics </li></ul></ul><ul><ul><li>Add coupons to create traffic to webpage </li></ul></ul>
  6. 6. <ul><li>Ad Campaign </li></ul><ul><ul><li>Though we are focused on Facebook it is important to integrate it with other promotional mixes. </li></ul></ul><ul><ul><li>Direct mail </li></ul></ul><ul><ul><li>Sweepstakes </li></ul></ul><ul><ul><li>E-commerce </li></ul></ul><ul><ul><li>Coupons </li></ul></ul>Facebook Advertising
  7. 7. Facebook Advertising Steps of creating an Ad <ul><li>Step One </li></ul><ul><ul><li>Create and upload a title for advertisement (25 characters only) </li></ul></ul><ul><ul><ul><li>Ex) Flyer Spirit Parents Weekend </li></ul></ul></ul><ul><li>Step Two </li></ul><ul><ul><li>Create and upload body of content for the ad (135 characters only) </li></ul></ul><ul><ul><ul><li>This weekend only – Flyer Spirit is offering all UD parents 10% off ALL merchandise! </li></ul></ul></ul>
  8. 8. Facebook Advertising Steps of creating an Ad <ul><li>Step Three </li></ul><ul><ul><li>Pick and upload an image for the ad. </li></ul></ul><ul><ul><ul><li>Ex) Flyer spirit logo, picture of merchandise, UD logo, picture of students wearing merchandise </li></ul></ul></ul><ul><li>Step Four </li></ul><ul><ul><li>Choose your destination URL – do you want people directed to your home page, or to a specific page? </li></ul></ul><ul><ul><ul><li>We believe that the URL for the home page would be more efficient </li></ul></ul></ul>
  9. 9. <ul><li>Step Five </li></ul><ul><ul><li>Choose a social action – this content will notify users of your friends interactions </li></ul></ul><ul><ul><ul><li>We believe this would be a good choice so other users will see how popular it is </li></ul></ul></ul><ul><li>Step Six </li></ul><ul><ul><li>Choose a target market through filters </li></ul></ul><ul><ul><ul><li>Ex) location, age, sex, education, keywords </li></ul></ul></ul>Facebook Advertising Steps of creating an Ad
  10. 10. Facebook Advertising Steps of creating an Ad <ul><li>Step Seven </li></ul><ul><ul><li>Choose a name for your campaign, and define your budget. </li></ul></ul><ul><ul><ul><li>Minimum budget is $1.00/day and can run on specified start and end dates. </li></ul></ul></ul><ul><li>Step Eight </li></ul><ul><ul><li>Choose if your want to pay for clicks or pay for views (CPM) </li></ul></ul><ul><ul><ul><li>Is it more important to pay for the amount of people who are visiting the website, or for how many people are exposed to your ad? </li></ul></ul></ul><ul><ul><ul><ul><li>We choose CPM – we want to drive people the website! </li></ul></ul></ul></ul>
  11. 11. Facebook Advertising Steps of creating an Ad <ul><li>Step Nine </li></ul><ul><ul><li>Confirm the maximum you are willing to pay per 1000 impressions </li></ul></ul><ul><ul><ul><li>You must bid on how much you want to pay for each view and can see what competitors are paying </li></ul></ul></ul><ul><ul><ul><ul><li>It would be best to big at least what the minimum bid is </li></ul></ul></ul></ul><ul><li>Step Ten </li></ul><ul><ul><ul><li>Review your ad </li></ul></ul></ul><ul><ul><ul><ul><li>You can go back to change any decisions that you have made </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>All content is given a quality review to make sure they meet content guidelines of Facebook. </li></ul></ul></ul></ul></ul>
  12. 12. <ul><ul><li>March Madness Month </li></ul></ul><ul><ul><ul><li>During this month Flyer Spirit could promote a 20% off all Flyer basketball merchandise in the store. </li></ul></ul></ul><ul><ul><ul><li>Students could make a bracket, and the winner will get a free Flyers jersey. </li></ul></ul></ul><ul><ul><li>Parents Weekend </li></ul></ul><ul><ul><ul><li>All students who come to the store with their parents get 10% off final sale. </li></ul></ul></ul><ul><ul><ul><li>Parents could put their name in a drawing for a $25 gift card for the store. </li></ul></ul></ul><ul><ul><ul><ul><li>This way you can gather data on customers for future promotions </li></ul></ul></ul></ul>Seasonal Advertising (IMC)
  13. 13. Seasonal Advertising (IMC) <ul><ul><li>Alumni Weekend </li></ul></ul><ul><ul><ul><li>Alumni merchandise will be featured in the windows and on sale. </li></ul></ul></ul><ul><ul><ul><li>Direct mail piece sent out to alumni that is redeemable at the store for 20% off purchase of alumni gear. </li></ul></ul></ul><ul><ul><ul><li>Emails with sales promotions. </li></ul></ul></ul><ul><ul><li>Semester move in (Fall, Winter) </li></ul></ul><ul><ul><li>Christmas Time </li></ul></ul><ul><ul><li>Should be promoting throughout the year. </li></ul></ul>

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