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Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
Flyer Spirit Pp
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Flyer Spirit Pp

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Powerpoint
Luke Farden
Drew Fumagalli
Jennifer Williams
Michael Brooks

Published in: Technology, Business
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Transcript

  • 1. Jennifer Williams Drew Fumagalli Luke Farden Michael Brooks
  • 2. Define Social Networking  Strategy  Recommended Time Line  Calendar/Seasonal Advertising  Example Advertising  Additional Advertising 
  • 3. The use of a website to connect with people  who share personal or professional interests, place of origin, education at a particular school - Facebook, MySpace, LinkedIn, Twitter
  • 4. Implement Facebook into marketing strategy  for Flyer Spirit Through the use of a company account, you  will attract more customers and increase sales Use of branding logo ads will alert potential  customers to sales Creation of company Facebook group to  provide members with promotional specials
  • 5. Home page advertising should include a small  branded logo of Flyer Spirit as a click- through to the company webpage. - Target potential customers by age, gender, location, and school After Facebook group has been created, send  current customers an invitation via email in hopes to increase the membership base. Promotions can be updated when necessary. 
  • 6. Early in 2009, Facebook was growing by over  700,000 users a day. This growth translates into more 5 million  new users a week world-wide and more than one million per week in the United States. This unprecedented growth is now attracting  over 10 percent of the global Internet population to its site.
  • 7. Your Ad Here
  • 8. Initial installation for facebook advertising  campaign will take roughly 1-2 weeks - budgeting plan - advertisement designs - initial setup and development *maintenance to the account should be done during the time and duration of promotional sales
  • 9. Daily costs can be specifically set to Flyer  Spirit budget (minimum $1.00) Scheduling may run continuously or on  specified dates Pay for impressions (CPM) – suggested bid  0.21-0.27 USD Pay for clicks (CPC) – suggested bid 0.47-  0.59 USD
  • 10. Promotions based on the various athletic  seasons (fall, winter, spring) Back to school/move in weekend  Greek Week 
  • 11. Parents Weekend  Winter Holidays  Little Sibs Weekend  Graduation  Alumni Weekend 
  • 12. December 2009 Basketball Winter wear promotions Holiday 35% off on Break gloves Sale
  • 13. Branded Logo  Flyer Spirit your home for University of Dayton clothing and apparel for fans, alumni, and students
  • 14. Twitter  - Could explore creating a Twitter account to send out weekly promotions to members MySpace  - Inform future UD students on promotional sales LinkedIn  - Use of LinkedIn to strengthen alumni consumer base

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