Flyer Spirit Pp

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Luke Farden
Drew Fumagalli
Jennifer Williams
Michael Brooks

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Flyer Spirit Pp

  1. 1. Jennifer Williams Drew Fumagalli Luke Farden Michael Brooks
  2. 2. Define Social Networking  Strategy  Recommended Time Line  Calendar/Seasonal Advertising  Example Advertising  Additional Advertising 
  3. 3. The use of a website to connect with people  who share personal or professional interests, place of origin, education at a particular school - Facebook, MySpace, LinkedIn, Twitter
  4. 4. Implement Facebook into marketing strategy  for Flyer Spirit Through the use of a company account, you  will attract more customers and increase sales Use of branding logo ads will alert potential  customers to sales Creation of company Facebook group to  provide members with promotional specials
  5. 5. Home page advertising should include a small  branded logo of Flyer Spirit as a click- through to the company webpage. - Target potential customers by age, gender, location, and school After Facebook group has been created, send  current customers an invitation via email in hopes to increase the membership base. Promotions can be updated when necessary. 
  6. 6. Early in 2009, Facebook was growing by over  700,000 users a day. This growth translates into more 5 million  new users a week world-wide and more than one million per week in the United States. This unprecedented growth is now attracting  over 10 percent of the global Internet population to its site.
  7. 7. Your Ad Here
  8. 8. Initial installation for facebook advertising  campaign will take roughly 1-2 weeks - budgeting plan - advertisement designs - initial setup and development *maintenance to the account should be done during the time and duration of promotional sales
  9. 9. Daily costs can be specifically set to Flyer  Spirit budget (minimum $1.00) Scheduling may run continuously or on  specified dates Pay for impressions (CPM) – suggested bid  0.21-0.27 USD Pay for clicks (CPC) – suggested bid 0.47-  0.59 USD
  10. 10. Promotions based on the various athletic  seasons (fall, winter, spring) Back to school/move in weekend  Greek Week 
  11. 11. Parents Weekend  Winter Holidays  Little Sibs Weekend  Graduation  Alumni Weekend 
  12. 12. December 2009 Basketball Winter wear promotions Holiday 35% off on Break gloves Sale
  13. 13. Branded Logo  Flyer Spirit your home for University of Dayton clothing and apparel for fans, alumni, and students
  14. 14. Twitter  - Could explore creating a Twitter account to send out weekly promotions to members MySpace  - Inform future UD students on promotional sales LinkedIn  - Use of LinkedIn to strengthen alumni consumer base

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