0
Flyer Spirit
E-Mail Marketing Campaign




Presented by: Kacyn Neu, Lauren Huml, Amanda Peterson,
         John Thunander,...
Step 1: Collecting E-mail
             Addresses
• In store purchases
  – Sign up and receive a coupon
• Website
  – Users...
Step 2: Creating a variety of emails
   for different target audiences
• Things to think about each month when
  sending t...
Step 3: Identify specific times to
         send out Emails
  January: UD Basketball
•
  February: Valentine’s day
•
  Mar...
January

• Event: UD Basketball
• Target Market: All Flyer Spirit
  Customers
• Promotion: Promote UD apparel
• Subject li...
June/ July

• Event: Alumni Weekend
• Target Market: All Alumni
• Promotion: Apparel associated with
  alumni on sale
• Su...
October
    Event: Family Weekend
•
    Target Market: Parents
•
    Promotion: Promote for-the-home merch
•
    Subject: ...
November

• Event: Black Friday (“Red and Blue Friday”)
• Target Market: All Flyer Spirit Customers
• Promotion: on-line s...
Step 4: Create the actual Email

• Guidelines for writing emails:
      Keep the same font throughout all e-mails
  –
    ...
QUESTIONS?
Flyer Spirit Power Point 2 2[1]
Upcoming SlideShare
Loading in...5
×

Flyer Spirit Power Point 2 2[1]

533

Published on

Group 1 Email campaign for Flyer Spirit

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
533
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Flyer Spirit Power Point 2 2[1]"

  1. 1. Flyer Spirit E-Mail Marketing Campaign Presented by: Kacyn Neu, Lauren Huml, Amanda Peterson, John Thunander, Kelly Bareswilt, and Lauren Kral
  2. 2. Step 1: Collecting E-mail Addresses • In store purchases – Sign up and receive a coupon • Website – Users create an account to personalize • Bookstore’s database of emails • Office of Student Involvement and Leadership – Members of Greek Organizations
  3. 3. Step 2: Creating a variety of emails for different target audiences • Things to think about each month when sending the promotional email: – Event – Target Market Parents • Current Student • Alumni • Current Students in Greek Organizations • Faculty/ Staff • All Flyer Spirit Customers • – Promotion – Subject line
  4. 4. Step 3: Identify specific times to send out Emails January: UD Basketball • February: Valentine’s day • March: Little Sibs weekend • April/May: Graduation/ Move Out • June/July: Alumni Weekend • August: Move in Weekend • September: Greek Week • October: Family Weekend • November: Black Friday (refer to as Red and Blue • Friday) • December: Christmas
  5. 5. January • Event: UD Basketball • Target Market: All Flyer Spirit Customers • Promotion: Promote UD apparel • Subject line: “Make a free-throw and win $10!”
  6. 6. June/ July • Event: Alumni Weekend • Target Market: All Alumni • Promotion: Apparel associated with alumni on sale • Subject Line: “UD Alumni receive 30% off”
  7. 7. October Event: Family Weekend • Target Market: Parents • Promotion: Promote for-the-home merch • Subject: “Spend $75 and get a free gift!” •
  8. 8. November • Event: Black Friday (“Red and Blue Friday”) • Target Market: All Flyer Spirit Customers • Promotion: on-line sales the day after Thanksgiving • Subject Line: “FREE SHIPPING on Black Friday”
  9. 9. Step 4: Create the actual Email • Guidelines for writing emails: Keep the same font throughout all e-mails – Send the same e-mail address each time – Include website in ALL e-mails – Sign the e-mails either from the same department or same – name Don’t go CAP, underline, bold, or italics crazy – Use the same colors in subject lines (UD colors – red and – blue); keep the theme throughout Keep subject lines short and brief – Use “call to attention” word in e-mails – Possibly send around the same time each month (e.g. First – Wednesday of the month) Utilize ATTENTION: state target market in the – subject line
  10. 10. QUESTIONS?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×