Flyer Spirit Power Point 2 2[1]

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Group 1 Email campaign for Flyer Spirit

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Flyer Spirit Power Point 2 2[1]

  1. 1. Flyer Spirit E-Mail Marketing Campaign Presented by: Kacyn Neu, Lauren Huml, Amanda Peterson, John Thunander, Kelly Bareswilt, and Lauren Kral
  2. 2. Step 1: Collecting E-mail Addresses • In store purchases – Sign up and receive a coupon • Website – Users create an account to personalize • Bookstore’s database of emails • Office of Student Involvement and Leadership – Members of Greek Organizations
  3. 3. Step 2: Creating a variety of emails for different target audiences • Things to think about each month when sending the promotional email: – Event – Target Market Parents • Current Student • Alumni • Current Students in Greek Organizations • Faculty/ Staff • All Flyer Spirit Customers • – Promotion – Subject line
  4. 4. Step 3: Identify specific times to send out Emails January: UD Basketball • February: Valentine’s day • March: Little Sibs weekend • April/May: Graduation/ Move Out • June/July: Alumni Weekend • August: Move in Weekend • September: Greek Week • October: Family Weekend • November: Black Friday (refer to as Red and Blue • Friday) • December: Christmas
  5. 5. January • Event: UD Basketball • Target Market: All Flyer Spirit Customers • Promotion: Promote UD apparel • Subject line: “Make a free-throw and win $10!”
  6. 6. June/ July • Event: Alumni Weekend • Target Market: All Alumni • Promotion: Apparel associated with alumni on sale • Subject Line: “UD Alumni receive 30% off”
  7. 7. October Event: Family Weekend • Target Market: Parents • Promotion: Promote for-the-home merch • Subject: “Spend $75 and get a free gift!” •
  8. 8. November • Event: Black Friday (“Red and Blue Friday”) • Target Market: All Flyer Spirit Customers • Promotion: on-line sales the day after Thanksgiving • Subject Line: “FREE SHIPPING on Black Friday”
  9. 9. Step 4: Create the actual Email • Guidelines for writing emails: Keep the same font throughout all e-mails – Send the same e-mail address each time – Include website in ALL e-mails – Sign the e-mails either from the same department or same – name Don’t go CAP, underline, bold, or italics crazy – Use the same colors in subject lines (UD colors – red and – blue); keep the theme throughout Keep subject lines short and brief – Use “call to attention” word in e-mails – Possibly send around the same time each month (e.g. First – Wednesday of the month) Utilize ATTENTION: state target market in the – subject line
  10. 10. QUESTIONS?

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