Flyer Spirit- Facebook

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Erin Farrelly …

Erin Farrelly
Julie Bennett
Meghan Burke
Eric Dempsey
Mary Orlet
Kaitlin Smith
Sara Stricker

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  • 1. Flyer Spirit Facebook Julie Bennett Mary Orlet Meghan Burke Kaitlin Smith Eric Dempsey Sara Stricker Erin Farrelly
  • 2. Problems with Current Page  Not enough buzz/awareness about page  Only 45 fans out of UD’s entire network  No information about the store on the page  FS does not update page with new sales/promotions  FS is not taking advantage of their opportunity to communicate with prime target market
  • 3. Recommendations  Create new Facebook page to include:  Pictures  Information about the store  Status updates with store activity  Students, alumni and faculty have the ability to become “friends” with Flyer Spirit  Friends of FS will be able to be constantly updated with any FS news or information
  • 4. FS Facebook Ad Schedule  Pulsing Strategy  Increased advertising at certain times throughout the year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • 5. Steps in Creating a Facebook Page  Step One: Sign up!  Step Two: Fill out your profile information  Step Three: Join a network
  • 6. Step One: Sign Up!  Sign up at  Verify information through confirmation email to complete registration  Add friends based on your email contacts  *this step was skipped because the email address has no contacts
  • 7. Step Two: Create your Profile!  Fill in high school, college, and company information  The following information was filled in for Flyer Spirit:  College: University of Dayton  Company: Flyer Spirit
  • 8. Step Two: Create your Profile!
  • 9. Step Three: Join a Network!  Network will automatically recommend friends to you based on school, location, company, etc  Flyer Spirit’s networks:  Dayton, Ohio  University of Dayton
  • 10. Step Three: Join a Network!
  • 11. Welcome to Facebook!  Facebook homepage contains a mini feed with constant updates on friends  At Facebook you can:  Search for individuals and groups  Invite friends into your network  Update your status  Create events  Lots of other Facebook activities!
  • 12. Welcome to Facebook!
  • 13. Welcome to Facebook!
  • 14. Final Facebook Page
  • 15. Final Facebook Page
  • 16. Final Facebook Page
  • 17. Flyer Spirit Facebook  Flyer Spirit will be able to create events, inviting Facebook friends to participate  Can advertise sales and promotions  Target Market can interact with Flyer Spirit through their Facebook page  Flyer Spirit can now promote directly to their target market in a cost effective way  Pulsing Strategy
  • 18. Future Projections for Facebook  Use photo album for online catalogue for purchase  Link to the Flyer Spirit website  List job openings  Birthday Promotions for FB friends  Interactive blog between customers through wall posts
  • 19. Questions??