Flyer Spirit Email Campaign

  • 385 views
Uploaded on

Cantrell, Davies, Johnson, Schroeder

Cantrell, Davies, Johnson, Schroeder

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
385
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
13
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Flyer Spirit Email Campaign Alex Davies Stephanie Johnson James Schroeder Kyle Cantrell
  • 2. Project Overview Why email?  Getting started  Tools  SalesForce.com  iContact.com  Timeline  Controller  Summary of Recommendations 
  • 3. Why email? Cost-efficient  Improved customer relations  Effective  Immediate  Measurable  Personalized  Drives traffic 
  • 4. Getting Started Segment current email list  Gather information about subscribers  Contact regularly  Promotion centric 
  • 5. Tips Use effective subject lines  Address recipients by name  Consistent format  Proper message  “Hurl your URL” 
  • 6. Tips (continued) Always include opt-out  Encourage people to forward to friends  Avoid emailing close to the holidays  Send mid-week  Invest in tracking tools 
  • 7. Available Tools Salesforce.com  iContact.com 
  • 8. iContact $9.95/user/month  Provides resources, templates, and scheduling to  aid current e-mail campaigns Real time tracking of open, click thru, and bounce  back rates Simple charts and graphs  Additional features including auto responders, ability  to publish RSS feeds, and SpamCheck
  • 9. SalesForce.com “Salesforce.com is the worldwide leader in on-  demand customer relationship management (CRM) services. More companies trust their vital customer and sales data to salesforce.com than any other on- demand CRM company in the world.” $99/user/year for Group Edition  All FE could implement 
  • 10. Easy to Manage
  • 11. Targeted Messages
  • 12. SalesForce.com Easy to manage  Targeted messages  i.e. Alumni, Students, Parents, Dayton Residences  Designate divisions associated with contact  Templates  Schedule of campaigns  Analytics of open and click-through rates  Numerous additional tools  Google analytics  Customer profiles 
  • 13. Who Designate Flyer Spirit controller  Accesses email marketing tool  Manages recipient list  Determines campaigns and specific timelines  Tracks and analyzes  Aids in campaign design 
  • 14. Timeline May – October – December March – Parent’s to March – Reunion weekend Weekend Basketball Designate Controller campaign Campaign campaign April – August – November – Segment and Back to Christmas promote school campaign subscriber list campaign End-of-season clearance campaigns
  • 15. Recommendations Designate email marketing controller  Subscribe to email marketing tool  Design Flyer Spirit template  Create timeline of campaigns and promotions  Track and analyze 
  • 16. Most Importantly… IMC  All email campaigns integrated with all other marketing! 