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Flyer Spirit
Flyer Spirit
Flyer Spirit
Flyer Spirit
Flyer Spirit
Flyer Spirit
Flyer Spirit
Flyer Spirit
Flyer Spirit
Flyer Spirit
Flyer Spirit
Flyer Spirit
Flyer Spirit
Flyer Spirit
Flyer Spirit
Flyer Spirit
Flyer Spirit
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Flyer Spirit

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Flyer Spirit Project B: Advertising Campaign Development & Maintenance Strategy & Skill

Flyer Spirit Project B: Advertising Campaign Development & Maintenance Strategy & Skill

Published in: Business, Technology
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  • 1. Flyer Spirit Facebook Advertising Campaign Development & Maintenance Allison Garcia Anne Mariscalco Erica Kaiser Christine Sansone Brian Vondrasek
  • 2. Social Networking <ul><li>Use of Facebook as a marketing strategy </li></ul><ul><li>Use for promotional activities </li></ul><ul><li>Flyer Spirit account will increase sales </li></ul><ul><li>Establish “Fan” loyalty and create buzz </li></ul>
  • 3. Facebook <ul><li>Offers you an unparalleled opportunity to connect with your fans and consumers—on their turf and in ways they find meaningful. By maintaining a Facebook Page and using all the available features, you can interact with consumers the same way they interact with friends and colleagues. </li></ul>
  • 4. 5 Keys to Using Facebook <ul><li>Make business personal </li></ul><ul><li>Update your Facebook page and ads frequently </li></ul><ul><li>Harness the power of News Feed </li></ul><ul><li>Choose the apps that are best for your business </li></ul><ul><li>Promote your page through Facebook ads </li></ul>
  • 5. Current Flyer Spirit Account <ul><li>Basic Contact Information </li></ul><ul><li>Hours of Operation </li></ul><ul><li>Minimal Photos </li></ul><ul><li>Current fan base: 50 </li></ul>
  • 6.  
  • 7. New Strategies <ul><li>Target customers by age, gender, location, and school </li></ul><ul><ul><li>Not only students but also surrounding communities </li></ul></ul><ul><li>Offer promotions through network </li></ul><ul><ul><li>In-store incentives </li></ul></ul><ul><li>Calendar featuring upcoming events </li></ul><ul><li>Let your business participate directly in word-of-mouth conversations between friends. </li></ul><ul><li>Allocate money for advertising </li></ul>
  • 8.  
  • 9. Steps to Creating Ad <ul><li>Start </li></ul><ul><li>Target </li></ul><ul><li>Create </li></ul><ul><li>Budget </li></ul><ul><li>Optimize </li></ul>
  • 10.  
  • 11. Unique Ad Exposure <ul><li>News Feeds on users homepage should display updates that reflect advertisements </li></ul><ul><li>Ads can be “socialized” so that users interactions are reflected in ads their “friends” see </li></ul>
  • 12.  
  • 13.  
  • 14. Featured Promotional Events <ul><li>Implement event calendar to Facebook page </li></ul><ul><ul><li>August-Students Move in </li></ul></ul><ul><ul><li>October- Parents’ Weekend </li></ul></ul><ul><ul><li>December- Basketball & Christmas </li></ul></ul><ul><ul><li>February- Basketball & March Madness </li></ul></ul><ul><ul><li>April- May graduation </li></ul></ul>
  • 15. Timeline <ul><li>Establish a budget for promotional advertising </li></ul><ul><li>Choose the demographic criteria </li></ul><ul><li>Run advertisements </li></ul><ul><li>Use metrics to see who’s clicking </li></ul><ul><li>Refer to “Optimization” chart in order to maximize results </li></ul>
  • 16. Conclusion <ul><li>Facebook can be effective as the sole online presence for your business or as a complement to your webpage outside of Facebook. </li></ul><ul><li>It’s important that you make as much information about your business available on Facebook as possible to maximize your exposure </li></ul>
  • 17. Questions??

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