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Flyer Spirit

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Flyer Spirit Project B: Advertising Campaign Development & Maintenance Strategy & Skill

Flyer Spirit Project B: Advertising Campaign Development & Maintenance Strategy & Skill

Published in: Business, Technology

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Transcript

  • 1. Flyer Spirit Facebook Advertising Campaign Development & Maintenance Allison Garcia Anne Mariscalco Erica Kaiser Christine Sansone Brian Vondrasek
  • 2. Social Networking
    • Use of Facebook as a marketing strategy
    • Use for promotional activities
    • Flyer Spirit account will increase sales
    • Establish “Fan” loyalty and create buzz
  • 3. Facebook
    • Offers you an unparalleled opportunity to connect with your fans and consumers—on their turf and in ways they find meaningful. By maintaining a Facebook Page and using all the available features, you can interact with consumers the same way they interact with friends and colleagues.
  • 4. 5 Keys to Using Facebook
    • Make business personal
    • Update your Facebook page and ads frequently
    • Harness the power of News Feed
    • Choose the apps that are best for your business
    • Promote your page through Facebook ads
  • 5. Current Flyer Spirit Account
    • Basic Contact Information
    • Hours of Operation
    • Minimal Photos
    • Current fan base: 50
  • 6.  
  • 7. New Strategies
    • Target customers by age, gender, location, and school
      • Not only students but also surrounding communities
    • Offer promotions through network
      • In-store incentives
    • Calendar featuring upcoming events
    • Let your business participate directly in word-of-mouth conversations between friends.
    • Allocate money for advertising
  • 8.  
  • 9. Steps to Creating Ad
    • Start
    • Target
    • Create
    • Budget
    • Optimize
  • 10.  
  • 11. Unique Ad Exposure
    • News Feeds on users homepage should display updates that reflect advertisements
    • Ads can be “socialized” so that users interactions are reflected in ads their “friends” see
  • 12.  
  • 13.  
  • 14. Featured Promotional Events
    • Implement event calendar to Facebook page
      • August-Students Move in
      • October- Parents’ Weekend
      • December- Basketball & Christmas
      • February- Basketball & March Madness
      • April- May graduation
  • 15. Timeline
    • Establish a budget for promotional advertising
    • Choose the demographic criteria
    • Run advertisements
    • Use metrics to see who’s clicking
    • Refer to “Optimization” chart in order to maximize results
  • 16. Conclusion
    • Facebook can be effective as the sole online presence for your business or as a complement to your webpage outside of Facebook.
    • It’s important that you make as much information about your business available on Facebook as possible to maximize your exposure
  • 17. Questions??