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Facebook Ad Steps - whose is this?
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Facebook Ad Steps - whose is this?

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  • 1. STEPS FOR CREATING AN AD ON FACEBOOK - Step One o Create and upload a title for advertisement (25 characters only)  Ex) Flyer Spirit Parents Weekend - Step Two o Create and upload body of content for the ad (135 characters only)  This weekend only – Flyer Spirit is offering all UD parents 10% off ALL merchandise! - Step Three o Pick and upload an image for the ad.  Ex) Flyer spirit logo, picture of merchandise, UD logo, picture of students wearing merchandise - Step Four o Choose your destination URL – do you want people directed to your home page, or to a specific page?  We believe that the URL for the home page would be more efficient - Step Five o Choose a social action – this content will notify users of your friends interactions  We believe this would be a good choice so other users will see how popular it is - Step Six o Choose a target market through filters  Ex) location, age, sex, education, keywords - Step Seven o Choose a name for your campaign, and define your budget.  Minimum budget is $1.00/day and can run on specified start and end dates. - Step Eight o Choose if your want to pay for clicks or pay for views (CPM)  Is it more important to pay for the amount of people who are visiting the website, or for how many people are exposed to your ad? • We choose CPM – we want to drive people the website! - Step Nine o Confirm the maximum you are willing to pay per 1000 impressions  You must bid on how much you want to pay for each view and can see what competitors are paying • It would be best to big at least what the minimum bid is - Step Ten  Review your ad • You can go back to change any decisions that you have made o All content is given a quality review to make sure they meet content guidelines of Facebook.

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