STEPS FOR CREATING AN AD ON FACEBOOK
- Step One
o Create and upload a title for advertisement (25 characters only)
Ex) Flyer Spirit Parents Weekend
- Step Two
o Create and upload body of content for the ad (135 characters only)
This weekend only – Flyer Spirit is offering all UD parents 10% off ALL
- Step Three
o Pick and upload an image for the ad.
Ex) Flyer spirit logo, picture of merchandise, UD logo, picture of
students wearing merchandise
- Step Four
o Choose your destination URL – do you want people directed to your home page,
or to a specific page?
We believe that the URL for the home page would be more efficient
- Step Five
o Choose a social action – this content will notify users of your friends interactions
We believe this would be a good choice so other users will see how
popular it is
- Step Six
o Choose a target market through filters
Ex) location, age, sex, education, keywords
- Step Seven
o Choose a name for your campaign, and define your budget.
Minimum budget is $1.00/day and can run on specified start and end
- Step Eight
o Choose if your want to pay for clicks or pay for views (CPM)
Is it more important to pay for the amount of people who are visiting
the website, or for how many people are exposed to your ad?
• We choose CPM – we want to drive people the website!
- Step Nine
o Confirm the maximum you are willing to pay per 1000 impressions
You must bid on how much you want to pay for each view and can see
what competitors are paying
• It would be best to big at least what the minimum bid is
- Step Ten
Review your ad
• You can go back to change any decisions that you have made
o All content is given a quality review to make sure they
meet content guidelines of Facebook.