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CaseCase Study of study

  1. 1. Case study of hcltech.comMoving from ASP to Drupal Abhishek Anand Digital Center of Excellence HCL Technologies
  2. 2. About HCL Technologies HCL Technologies, A leading offshore IT & software development company A market capitalization of more than $5 billion Compounded annual growth rate greater than 25 per cent during the past five years 85,335 plus employees Offices in 31 countries
  3. 3. Business Objectives Improve online presence of the company with a state of art website. Move to a Content Management System for easy content changes, management and maintenance of website. Improve the user experience, performance of the website in terms of UX/UI, SEO, Page Load time Access to the content of the website with improved search function seamlessly Integrate the website with our online social channels Integrate our blogging platform with the corporate website Reduce the maintenance cost of the website
  4. 4. Why Drupal Ability to create/ update content through admin interface Revision Control of content Search Engine Optimization (SEO) friendly website Open Source - Less cost and vibrant community Security – Frequent update of drupal ensures less security vulnerabilities
  5. 5. Technology Stack
  6. 6. Design process and iteration Surface Visual Design Interface Design Skeleton Information Design Structure Interaction Design Scope Functional Specifications User Needs Strategy Site Objective
  7. 7. Key Modules Used Content :CCK, Views, Node Hierarchy , Nodequeue, Organic Groups, Webforms Performance: Boost, CDN, CSSembed, Memcache SEO: Page title, Pathauto, Global Redirect, SEO Checklist, Nodewords Migration/ Deployment: Features, Deploy, Migrate, Backup Migrate, UI: Jquery_ui, Jquery Pluggins, Jcarousal, CKEditor, Calender, Date Search: Apache Solr , Facet API Development: Devel, Coder, Drush
  8. 8. Challenges faced Content Migration – Moving from a folder based ASP website had challenge is content integration Performance Optimization (Memcached, Nginx) CSS/JS Synchronization Security Threats
  9. 9. Benefits of the new website  Built completely on Drupal  Fully open source Browser Versions 7+ 3+ 4+ 5+  Enhanced content discovery (Advanced Site Search & Global Rich Navigation)  Global Social Share features  SEO friendly construct  Ad Serving through Google Ad Manager (geo targeted house ads)  Fully internally managed project construct delivered with just 2 dedicated resources  Cost saving with a very high control over the entire project  Site stickiness increased by 26% (from launch date)  Time consumed for web content operations has shrunk by 50%  Site technical performance indicators are at highest among competition
  10. 10. Achievement Won 2012 W3 Silver Award Silver Award Website Features - Structure and Navigation for HCLT Corporate WebsiteOnly other IT company to get this award was Accenture and they have a large team forcorporate web identity management and that we pulled it off with with a very smalland young team
  11. 11. Team Abhishek Anand Developer Deputy Manager HCL TechnologiesVenkat RaghavanProject ManagerAGM – Head of Digital COE Aradhana Sharma DeveloperHCL Technologies Associate Manager HCL Technologies Suresh Loganathan Developer Associate Manager HCL Technologies