FROM PROPOSAL TOHAPPILY EVER AFTER
FROM PROPOSAL TOHAPPILY EVER AFTERhow non-profits can craft a creative + meaningful social media campaign                 ...
HELLO
HELLO k im
HELLO       k im... and I am a blogger.
The Truth About Bloggers
The Truth About BloggersMost bloggers suffer from...
FOMO
F earOMO
F earOfMO
F earOfM issingO
F earOfM issingO ut
F earOfM issingO ut
blo gger
Delusions of Grandeurblo gger
Attention Deficit Disorder
Attention Deficit Disorderpay.
Attention Deficit Disorderpay. attention.
Attention Deficit Disorderpay. attention. to.
Attention Deficit Disorderpay. attention. to. ME!
We Have Something To Say
The Truth About BloggersDespite these seemingly negative attributes, a lot of bloggerswant...
to make a {positive} impact
to make a {positive} impact
What does this mean for you?
What does this mean for you?There is a community of social influencers that are just sittingthere, ready to activate, advo...
What does this mean for you?There is a community of social influencers that are just sitting                             R...
What does this mean for you?There is a community of social influencers that are just sitting                             R...
What does this mean for you?There is a community of social influencers that are just sitting                             R...
Another Truth About Bloggers
Another Truth About Bloggers
Another Truth About BloggersNot all bloggers are created equal.
The Truth About BloggersThere are two kinds of bloggers:                bloggers who will work for free to get exposure.  ...
SOHOW?
ask.
COURTSHIPSadie Hawkins.*gDo your homework & research the bloggers      Resources: sanantoniomomblogs.com / San Antonio Mag...
The ProposalThe Pre-nup: define your expectations.The only proper way to propose is by email.(and be sure to bcc your prop...
AMBASSADORSHIPS
AMBASSADORSHIPS
AMBASSADORSHIPS
AMBASSADORSHIPSAM-BADASS-ADORSHIPS
AMBASSADORSHIPS    AM-BADASS-ADORSHIPS“
AMBASSADORSHIPS        AM-BADASS-ADORSHIPS“    ”
AMBASSADORSHIPS        AM-BADASS-ADORSHIPS“    ”
AMBASSADORSHIPS        AM-BADASS-ADORSHIPS“    ”             unceremoniously copied and pasted from
AMBASSADORSHIPS        AM-BADASS-ADORSHIPS“    ”             unceremoniously copied and pasted from                       ...
Exhibit A
Exhibit B
Exhibit B
Exhibit BKids Are Heroes, founded in 2008 by Gabe O’Neill and hisdaughter, Mary Margaret.    O’Neill uses social tools lik...
Exhibit C
Exhibit C
How To Create Meaningful     AmbassadorshipsChoose the right bloggers / social media influencers.Build engaging campaigns....
Know what you want and ...Create an application process. Or not.       Are they passionate about your cause?       How muc...
Blogger Ambassadors Cannot         Help You:
Blogger Ambassadors Cannot         Help You:
Blogger Ambassadors Cannot         Help You:Find the pot of gold at the end of the rainbow.
Blogger Ambassadors Can       Help You:     write blog posts (on your blog or on their own)     generate campaign ideas & ...
RememberThe Truths About Bloggers?
Remember The Truths About Bloggers?FOMO
Remember The Truths About Bloggers?FOMO
Remember The Truths About Bloggers?FOMO   Delusions of Grandeur
Remember The Truths About Bloggers?FOMO   Delusions of Grandeur
Remember The Truths About Bloggers?FOMO   Delusions of Grandeur   Attention Deficit Disorder
Remember The Truths About Bloggers?FOMO   Delusions of Grandeur   Attention Deficit Disorder
One Last Truth About Bloggers
One Last Truth About Bloggers        ^
ortant     very impOne Last Truth About Bloggers          ^
ortant        very impOne Last Truth About Bloggers              ^We LOVE the bling!
Happily Ever After?That’s totally up to you. Both.
Questions?
totally off topic, but still           relevant... kinda:Never underestimate the power of visual imagery.Pinterest’s user ...
Action2012
Action2012
Action2012
Action2012
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How nonprofits can get bloggers to work with them on social media campaigns.

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  • Action2012

    1. 1. FROM PROPOSAL TOHAPPILY EVER AFTER
    2. 2. FROM PROPOSAL TOHAPPILY EVER AFTERhow non-profits can craft a creative + meaningful social media campaign with BLOGGERS!
    3. 3. HELLO
    4. 4. HELLO k im
    5. 5. HELLO k im... and I am a blogger.
    6. 6. The Truth About Bloggers
    7. 7. The Truth About BloggersMost bloggers suffer from...
    8. 8. FOMO
    9. 9. F earOMO
    10. 10. F earOfMO
    11. 11. F earOfM issingO
    12. 12. F earOfM issingO ut
    13. 13. F earOfM issingO ut
    14. 14. blo gger
    15. 15. Delusions of Grandeurblo gger
    16. 16. Attention Deficit Disorder
    17. 17. Attention Deficit Disorderpay.
    18. 18. Attention Deficit Disorderpay. attention.
    19. 19. Attention Deficit Disorderpay. attention. to.
    20. 20. Attention Deficit Disorderpay. attention. to. ME!
    21. 21. We Have Something To Say
    22. 22. The Truth About BloggersDespite these seemingly negative attributes, a lot of bloggerswant...
    23. 23. to make a {positive} impact
    24. 24. to make a {positive} impact
    25. 25. What does this mean for you?
    26. 26. What does this mean for you?There is a community of social influencers that are just sittingthere, ready to activate, advocate & propagate for you!
    27. 27. What does this mean for you?There is a community of social influencers that are just sitting RE E!there, ready to activate, advocate & propagate for you! F F O’
    28. 28. What does this mean for you?There is a community of social influencers that are just sitting RE E!there, ready to activate, advocate & propagate for you! F F O’ Seriously?
    29. 29. What does this mean for you?There is a community of social influencers that are just sitting RE E!there, ready to activate, advocate & propagate for you! F F O’ Seriously? Seriously.
    30. 30. Another Truth About Bloggers
    31. 31. Another Truth About Bloggers
    32. 32. Another Truth About BloggersNot all bloggers are created equal.
    33. 33. The Truth About BloggersThere are two kinds of bloggers: bloggers who will work for free to get exposure. bloggers for whom there is no way in hell they’d work for free to get exposure (or otherwise); but who might (if it’s for a non profit with a cause that resonates with them).
    34. 34. SOHOW?
    35. 35. ask.
    36. 36. COURTSHIPSadie Hawkins.*gDo your homework & research the bloggers Resources: sanantoniomomblogs.com / San Antonio Magazine, etc. READ their blog. Most importantly, their ABOUT page. things to note: can they write well? do they post pictures? do they have a social media policy? Finally, decide: are they a good fit?
    37. 37. The ProposalThe Pre-nup: define your expectations.The only proper way to propose is by email.(and be sure to bcc your proposees, otherwise that can be kinda embarassing... & kind ofunprofessional.)Never. Ever. Propose... On Facebook On Twitter Or on any other social media site. And don’t misspell their name. Or use the wrong name.
    38. 38. AMBASSADORSHIPS
    39. 39. AMBASSADORSHIPS
    40. 40. AMBASSADORSHIPS
    41. 41. AMBASSADORSHIPSAM-BADASS-ADORSHIPS
    42. 42. AMBASSADORSHIPS AM-BADASS-ADORSHIPS“
    43. 43. AMBASSADORSHIPS AM-BADASS-ADORSHIPS“ ”
    44. 44. AMBASSADORSHIPS AM-BADASS-ADORSHIPS“ ”
    45. 45. AMBASSADORSHIPS AM-BADASS-ADORSHIPS“ ” unceremoniously copied and pasted from
    46. 46. AMBASSADORSHIPS AM-BADASS-ADORSHIPS“ ” unceremoniously copied and pasted from - Wikipedia
    47. 47. Exhibit A
    48. 48. Exhibit B
    49. 49. Exhibit B
    50. 50. Exhibit BKids Are Heroes, founded in 2008 by Gabe O’Neill and hisdaughter, Mary Margaret. O’Neill uses social tools like Twitter and Facebook as well as the blogging community to spread the word, so creating an ambassador program to get the message out seemed like a natural fit. There are currently 24 ambassadors from across the U.S. and Canada, and the non profit hopes to add more. Quinn Peyser is one of the ambassadors and decided to get creative and use his talent as an artist to design t-shirts to sell on his blog in an effort to help raise funds.
    51. 51. Exhibit C
    52. 52. Exhibit C
    53. 53. How To Create Meaningful AmbassadorshipsChoose the right bloggers / social media influencers.Build engaging campaigns. Together.Reward your ambassadors
    54. 54. Know what you want and ...Create an application process. Or not. Are they passionate about your cause? How much experience do they have? Are they active on their social media platforms? Can they write well? Are they selective with their partners? Or are they easy?Create a contract. Or not.
    55. 55. Blogger Ambassadors Cannot Help You:
    56. 56. Blogger Ambassadors Cannot Help You:
    57. 57. Blogger Ambassadors Cannot Help You:Find the pot of gold at the end of the rainbow.
    58. 58. Blogger Ambassadors Can Help You: write blog posts (on your blog or on their own) generate campaign ideas & execute them create YouTube videos manage social media contests/memes (Instagram, Pinterest, etc.) create webinars do what for profit brands are doing, but tweaked for you sprinkle your day with sparkles, unicorns and spirit fingers
    59. 59. RememberThe Truths About Bloggers?
    60. 60. Remember The Truths About Bloggers?FOMO
    61. 61. Remember The Truths About Bloggers?FOMO
    62. 62. Remember The Truths About Bloggers?FOMO Delusions of Grandeur
    63. 63. Remember The Truths About Bloggers?FOMO Delusions of Grandeur
    64. 64. Remember The Truths About Bloggers?FOMO Delusions of Grandeur Attention Deficit Disorder
    65. 65. Remember The Truths About Bloggers?FOMO Delusions of Grandeur Attention Deficit Disorder
    66. 66. One Last Truth About Bloggers
    67. 67. One Last Truth About Bloggers ^
    68. 68. ortant very impOne Last Truth About Bloggers ^
    69. 69. ortant very impOne Last Truth About Bloggers ^We LOVE the bling!
    70. 70. Happily Ever After?That’s totally up to you. Both.
    71. 71. Questions?
    72. 72. totally off topic, but still relevant... kinda:Never underestimate the power of visual imagery.Pinterest’s user base is 70% women, primarily in the 25-45 age group. The majority of themhave college educations. And over 30% of them have household incomes of $100,000 andbeyond.Think your organization is not visual enough to be on Pinterest?It’s all about how you apply it.The value of Pinterest is that it becomes a referral visual, alwayslinking back to you.
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