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Action2012
 

Action2012

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How nonprofits can get bloggers to work with them on social media campaigns.

How nonprofits can get bloggers to work with them on social media campaigns.

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Action2012 Action2012 Presentation Transcript

  • FROM PROPOSAL TOHAPPILY EVER AFTER
  • FROM PROPOSAL TOHAPPILY EVER AFTERhow non-profits can craft a creative + meaningful social media campaign with BLOGGERS!
  • HELLO
  • HELLO k im
  • HELLO k im... and I am a blogger.
  • The Truth About Bloggers
  • The Truth About BloggersMost bloggers suffer from...
  • FOMO
  • F earOMO
  • F earOfMO
  • F earOfM issingO
  • F earOfM issingO ut
  • F earOfM issingO ut
  • blo gger
  • Delusions of Grandeurblo gger
  • Attention Deficit Disorder
  • Attention Deficit Disorderpay.
  • Attention Deficit Disorderpay. attention.
  • Attention Deficit Disorderpay. attention. to.
  • Attention Deficit Disorderpay. attention. to. ME!
  • We Have Something To Say
  • The Truth About BloggersDespite these seemingly negative attributes, a lot of bloggerswant...
  • to make a {positive} impact
  • to make a {positive} impact
  • What does this mean for you?
  • What does this mean for you?There is a community of social influencers that are just sittingthere, ready to activate, advocate & propagate for you!
  • What does this mean for you?There is a community of social influencers that are just sitting RE E!there, ready to activate, advocate & propagate for you! F F O’
  • What does this mean for you?There is a community of social influencers that are just sitting RE E!there, ready to activate, advocate & propagate for you! F F O’ Seriously?
  • What does this mean for you?There is a community of social influencers that are just sitting RE E!there, ready to activate, advocate & propagate for you! F F O’ Seriously? Seriously.
  • Another Truth About Bloggers
  • Another Truth About Bloggers
  • Another Truth About BloggersNot all bloggers are created equal.
  • The Truth About BloggersThere are two kinds of bloggers: bloggers who will work for free to get exposure. bloggers for whom there is no way in hell they’d work for free to get exposure (or otherwise); but who might (if it’s for a non profit with a cause that resonates with them).
  • SOHOW?
  • ask.
  • COURTSHIPSadie Hawkins.*gDo your homework & research the bloggers Resources: sanantoniomomblogs.com / San Antonio Magazine, etc. READ their blog. Most importantly, their ABOUT page. things to note: can they write well? do they post pictures? do they have a social media policy? Finally, decide: are they a good fit?
  • The ProposalThe Pre-nup: define your expectations.The only proper way to propose is by email.(and be sure to bcc your proposees, otherwise that can be kinda embarassing... & kind ofunprofessional.)Never. Ever. Propose... On Facebook On Twitter Or on any other social media site. And don’t misspell their name. Or use the wrong name.
  • AMBASSADORSHIPS
  • AMBASSADORSHIPS
  • AMBASSADORSHIPS
  • AMBASSADORSHIPSAM-BADASS-ADORSHIPS
  • AMBASSADORSHIPS AM-BADASS-ADORSHIPS“
  • AMBASSADORSHIPS AM-BADASS-ADORSHIPS“ ”
  • AMBASSADORSHIPS AM-BADASS-ADORSHIPS“ ”
  • AMBASSADORSHIPS AM-BADASS-ADORSHIPS“ ” unceremoniously copied and pasted from
  • AMBASSADORSHIPS AM-BADASS-ADORSHIPS“ ” unceremoniously copied and pasted from - Wikipedia
  • Exhibit A
  • Exhibit B
  • Exhibit B
  • Exhibit BKids Are Heroes, founded in 2008 by Gabe O’Neill and hisdaughter, Mary Margaret. O’Neill uses social tools like Twitter and Facebook as well as the blogging community to spread the word, so creating an ambassador program to get the message out seemed like a natural fit. There are currently 24 ambassadors from across the U.S. and Canada, and the non profit hopes to add more. Quinn Peyser is one of the ambassadors and decided to get creative and use his talent as an artist to design t-shirts to sell on his blog in an effort to help raise funds.
  • Exhibit C
  • Exhibit C
  • How To Create Meaningful AmbassadorshipsChoose the right bloggers / social media influencers.Build engaging campaigns. Together.Reward your ambassadors
  • Know what you want and ...Create an application process. Or not. Are they passionate about your cause? How much experience do they have? Are they active on their social media platforms? Can they write well? Are they selective with their partners? Or are they easy?Create a contract. Or not.
  • Blogger Ambassadors Cannot Help You:
  • Blogger Ambassadors Cannot Help You:
  • Blogger Ambassadors Cannot Help You:Find the pot of gold at the end of the rainbow.
  • Blogger Ambassadors Can Help You: write blog posts (on your blog or on their own) generate campaign ideas & execute them create YouTube videos manage social media contests/memes (Instagram, Pinterest, etc.) create webinars do what for profit brands are doing, but tweaked for you sprinkle your day with sparkles, unicorns and spirit fingers
  • RememberThe Truths About Bloggers?
  • Remember The Truths About Bloggers?FOMO
  • Remember The Truths About Bloggers?FOMO
  • Remember The Truths About Bloggers?FOMO Delusions of Grandeur
  • Remember The Truths About Bloggers?FOMO Delusions of Grandeur
  • Remember The Truths About Bloggers?FOMO Delusions of Grandeur Attention Deficit Disorder
  • Remember The Truths About Bloggers?FOMO Delusions of Grandeur Attention Deficit Disorder
  • One Last Truth About Bloggers
  • One Last Truth About Bloggers ^
  • ortant very impOne Last Truth About Bloggers ^
  • ortant very impOne Last Truth About Bloggers ^We LOVE the bling!
  • Happily Ever After?That’s totally up to you. Both.
  • Questions?
  • totally off topic, but still relevant... kinda:Never underestimate the power of visual imagery.Pinterest’s user base is 70% women, primarily in the 25-45 age group. The majority of themhave college educations. And over 30% of them have household incomes of $100,000 andbeyond.Think your organization is not visual enough to be on Pinterest?It’s all about how you apply it.The value of Pinterest is that it becomes a referral visual, alwayslinking back to you.