EMOTIONAL INTERFACES FOR GENERATIVE DESIGN




ARS Electronica 2009, Linz/Austria

                                       ...
FLUID FORMS - FOUNDED IN 2005
Democratize design




                                www.fluid-forms.com
IT'S ALL ABOUT PARAMETERS
How can a user change parameters?

                                    Complex Formula




     ...
SLIDERS OF COURSE!
What else!




                     www.fluid-forms.com
I DON'T GET IT!
What do the different parameters do?




                                       www.fluid-forms.com
MAKE IT EASIER TO UNDERSTAND
Define the Contour




                               Production: CNC Turned




            ...
?
WHY SHOULD I CUSTOMIZE?
I am not creative! Can I do that?




                                    www.fluid-forms.com
FINGERPRINT SCULPTURES
Using Siemens fingerprint scanners
we converted unique fingerprints into
unique sculptures.




   ...
FLUID EARTH
Your favorite landscape milled
out of wood




                                 Production: CNC Milled




   ...
SIMPLE, EMOTIONAL
People understand it, customization is
necessary, high emotional value.




                            ...
EXTENDING THE EARTH RANGE
We have and continue to extend the
Earth range.




Production: Wax 3D-Printed, Cast




Product...
CASSIUS – NO MOUSE
Cassius removes the fear of
computers. Interaction is fun and
physical.




                           ...
Home-made Sensors OpenSource Hardware
Cassius is made with readily available materials and
Arduino: the open-source hardwa...
SENSORS
Wire mesh, wire, conductive foam,
plasitc and tape. Best results with
Mount Riley Sauvignon Blanc.




           ...
QR-CODE
Leave your business cards at home.
Flash your pelvis to the camera to
transfer your message, link or contact
detai...
PROJECTS WE WISH WERE OURS...




                                www.fluid-forms.com
ATTRACTED
TO LIGHT         mrmann.co.uk

Tracking the movement of a moth to a
light source. Simple idea elegant
result.


...
AIRBORNE SNOTTY MARCEL WANDERS
Turning something unseen or
unappreciated into something visible
and appreciated. My booger...
SPAM GHETTO todo.to.it
Turning something negative into
something positive.




Production: Digital Print




             ...
SKETCH FURNITURE
Front

Simple interaction. A fun
and easily recognisable
aesthetic.



                            Produc...
Workshop Results...




                      www.fluid-forms.com
The End!




           www.fluid-forms.com
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Fluid Forms' Emotional Design Approach

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These are the slides which we used to present the Fluid Forms' approach to Mass Customization at the ARS Electronica Festival in Austria.

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Fluid Forms' Emotional Design Approach

  1. 1. EMOTIONAL INTERFACES FOR GENERATIVE DESIGN ARS Electronica 2009, Linz/Austria www.fluid-forms.com
  2. 2. FLUID FORMS - FOUNDED IN 2005 Democratize design www.fluid-forms.com
  3. 3. IT'S ALL ABOUT PARAMETERS How can a user change parameters? Complex Formula www.fluid-forms.com
  4. 4. SLIDERS OF COURSE! What else! www.fluid-forms.com
  5. 5. I DON'T GET IT! What do the different parameters do? www.fluid-forms.com
  6. 6. MAKE IT EASIER TO UNDERSTAND Define the Contour Production: CNC Turned www.fluid-forms.com
  7. 7. ? WHY SHOULD I CUSTOMIZE? I am not creative! Can I do that? www.fluid-forms.com
  8. 8. FINGERPRINT SCULPTURES Using Siemens fingerprint scanners we converted unique fingerprints into unique sculptures. Production: Z-Corp Plaster 3D-Printer www.fluid-forms.com
  9. 9. FLUID EARTH Your favorite landscape milled out of wood Production: CNC Milled www.fluid-forms.com
  10. 10. SIMPLE, EMOTIONAL People understand it, customization is necessary, high emotional value. Stuttgart www.fluid-forms.com
  11. 11. EXTENDING THE EARTH RANGE We have and continue to extend the Earth range. Production: Wax 3D-Printed, Cast Production: 3D-Printed, SLS www.fluid-forms.com
  12. 12. CASSIUS – NO MOUSE Cassius removes the fear of computers. Interaction is fun and physical. Production: 3D-Printed, SLS www.fluid-forms.com
  13. 13. Home-made Sensors OpenSource Hardware Cassius is made with readily available materials and Arduino: the open-source hardware prototyping platform. www.fluid-forms.com
  14. 14. SENSORS Wire mesh, wire, conductive foam, plasitc and tape. Best results with Mount Riley Sauvignon Blanc. www.fluid-forms.com
  15. 15. QR-CODE Leave your business cards at home. Flash your pelvis to the camera to transfer your message, link or contact details. Production: Laser Cut www.fluid-forms.com
  16. 16. PROJECTS WE WISH WERE OURS... www.fluid-forms.com
  17. 17. ATTRACTED TO LIGHT mrmann.co.uk Tracking the movement of a moth to a light source. Simple idea elegant result. Production: 3D-Printed, SLS? www.fluid-forms.com
  18. 18. AIRBORNE SNOTTY MARCEL WANDERS Turning something unseen or unappreciated into something visible and appreciated. My booger is beautiful! Production: 3D-Printed, SLS www.fluid-forms.com
  19. 19. SPAM GHETTO todo.to.it Turning something negative into something positive. Production: Digital Print www.fluid-forms.com
  20. 20. SKETCH FURNITURE Front Simple interaction. A fun and easily recognisable aesthetic. Production: 3D-Printed, SLS www.fluid-forms.com
  21. 21. Workshop Results... www.fluid-forms.com
  22. 22. The End! www.fluid-forms.com

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