Leaning Lab il Living Lab di Pisa

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    Leaning Lab il Living Lab di Pisa - Presentation Transcript

    1. COLLABORATIVE ENVIRONMENTS, NEW IDEAS and IPR MANAGEMENT: the LEANING LAB EXPERIENCE D. MAZZEI LivingLab Camp Palermo, 1 st of October 2009
    2.  
    3. The scenario
      • New issues
      • Globalization
      • Innovation
      • Complexity
      • Trasversality
      • Integrated design
      • ICT Tools
    4. The scenario
      • New issues
      • Globalization
      • Innovation
      • Complexity
      • Trasversality
      • Integrated design
      • ICT Tools
      • Possible Answers
      • Potentiate R&D
      • Outsourcing
      • Crowdsourcing
      • Open Source
      • Collab. Crowdsourcing
    5. The scenario
      • Globalization
      • Innovation
      • Complexity
      • Trasversality
      • Integrated design
      • ICT Tools
      Virtual Team Living Labs University Company Plant1 Plant2 Individual
    6. Company B employees Consulting Company Public Institutions Free Lance 2 Free Lance 1
      • Students
      • Ph.D.s
      • Researchers
      • Professos
      Plant 1 Plant 2 = Human Resource Virtual Team Collaborative Environments
    7. Wait for the UNEXPECTED 5 10 15 Need spotting Solution spotting Mental invention Random events Market research Trend following ! SERENDIPITY ! Goldenberg, J., Lehmann, D. and Mazursky, D., (2001), The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success, Management Science 47, n.1: 69-84. Collaborative Environments
    8. Diversity & Breakthrough Collaborative Environments Adapted from “Lee Fleming, Perfecting Cross-pollination. Harvard Business review September 2004”. High Low Low High Value of innovation BREAKTHROUGH AVERAGE INSIGNIFICANT Alignment of team members’ disciplines
      • OBSTACLES:
      • Legal
      • Economical
      • Temporal
      • IPR
      Collaborative Environments
      • In the meanwhile,
      • in Pisa…..
    11. The Hidden Opportunities
      • Why is Pisa famous all over the world?....
      • For a mistake!
      • A mistake that has become the town's
      • greatest resource.
      • Anything else unique?
      • A concentration of talented people,
      • a creative potential that the economy
      • of the region is not able to value and
      • it is often wasted in unsatisfactory jobs.
      • Just another mistake or a goldmine to be harnessed?
    12. The Leaning Lab experience DreamNet Innovation-Way Centro di ricerca interdipartimentale Enterprises: MotRol, MainAxis, … . Individual Researchers Tecknos R2D2 group
    13. The Leaning Lab experience
    14. Core Services
      • PROBLEM SOLVING
      • PRODUCTS DEVELOPMENT
      • NEW IDEAS
      • METHODS & TOOLS
      gym equipment, camper, textile, robotics, biomedical, constructions, automotive, shipbuilding wiimote tracking, 3d images, non-newtonian fluids, smart materials, piezoelectric actuators OneIdeaxDay IPR tracking, FA techniques to support brainstorming sessions
    15. New Ideas Development ...
    16. New Ideas Development
    17. New Ideas Development “ Pizzu ri cascia i fusu” Arte Carretti Siciliani Ducato Bagheria, May 2008
      • Health
      • Tourism
      • Cultural heritage
      • …
      CITY OF BAGHERIA
    18. New Ideas Development A good method is… winning Ing. F. Failli: Special Jury Prize for number and quality of submitted ideas
    19. Other Services e-Tourism e-Mobility
    20. Collaboration H Shorter development times Participants growth Multidisciplinarity h Different points of view Breakthrough ideas Meritocracy H Participants motivation Foster ideas exchange Why IPR is crucial?
    21. Collaboration H Shorter development times Participants growth Multidisciplinarity h Different points of view Breakthrough ideas Meritocracy H Participants motivation Foster ideas exchange IPR Why IPR is crucial? People need to feel protected
    22. A good IPR tracking system should be…
      • Able to properly weight each participant’s contribution
      • (not just record and track but also compare and value)
      • Perceived as objective
      • (hence as human independent as possible)
      • Perceived as transparent
      • (public parameters, agreed or accepted protocols)
      Why IPR is crucial?
    23. Collaborative Problem Solving Request: positioning of large number of glue pats
      • But also
      • Gym equipment,
      • Camper,
      • Paper industry,
      • … .
    24. How to solve the IPR problem
    25. Web engine Text Author Post n Surrogated Text Indexer Parser Search Knowledge Base Surrogated Text Author Post m RSS from the forum Ranking results Semantic rules and KB to disambiguate, synonyms, add information
    26. “ Clean dirtiness” ? A test case
    27.  
    28. IPR Tracking System Take a picture of your ideas!
    29. The session From the forum to a RSS Disambiguation of terms with multiple meanings Parsing+Tagging+Measuring software applications
    30. IPR tracking Users Statement of the problem Time Consolle Solution Time scale
    31. IPR tracking Relationships among contributions
    32. Users’ statistics Relationships with previous contributions Intensity of the relationship Relationships with previous contributions Following contributions belonging to #14 IPR tracking
    33. IPR tracking
      • IPR protected (+collaboration & meritocracy)
      • Collaborative Problem Solving is versatile
      • Group management
      • Stakeholders are people , anyone, anywhere.
      • Users / partners: SMEs , Large Enterprises, Istitutions , other Living Labs
      Key Issues
    35. D. Mazzei R. Apreda G. Fantoni University of Pisa Via Bonanno Pisano 25b 56125 Pisa email: mazzei@di.unipi.it [email_address] [email_address] http://www.leaninglab.org Contacts http://www.unipi.it
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