The 3 Keys to Online Marketing




@ebloch

#ftwebinar
BlocHardware.com


      IRC


$13K in 6 Months
80/20 and you

3 Keys to Online Marketing

   Automate Lead Gen
80% of the land
                  in Italy is owned
                    by 20% of the
                     population.



...
Traffic




          Conversion



                       Follow-up
Our Approach

Conversion



                Follow-up




                            Traffic
Our Approach
Frictionless
Conversion

                    Solid
                  Follow-up



                           ...
Frictionless Conversion
What is a
 conversion?
Conversion
Conversion
Frictionless Conversion



              Problem: Friction


          Solution: Landing Pages
             Solution: Educ...
Conversion / Landing Pages
Conversion / Landing Pages




                Client Segments
                 Traffic Sources

                      Act...
Resource – Copyblogger:
flowtown.com/go/landing-page-tutorials
Conversion / Education
Solid Follow-up



          Problem: Failure


   Solution: Lifecycle Messaging
       Solution: Adding Value
Follow-up / Failure
Follow-up / Failure




Follow-up Failure
Follow-up / Lifecycle




           Define the Lifecycle

        Send Targeted Messages
Follow-up / Lifecycle
Follow-up / Add Value




          1-10 Shareable Meter
              New & Exciting

                 Education
Resource – Infusionsoft Follow-up E-book:
   flowtown.com/go/follow-up-ebook/
Qualified Traffic


            Problem: Quality


             Solution: Paid
            Solution: Social
Traffic / Quality
Traffic / Paid
Resource – Perry Marshall:
flowtown.com/go/perry-marshall
Traffic / Social
Resource – Pistachio (Laura Fitton):
flowtown.com/go/twitter-for-business-101
Automate Lead Gen
  Frictionless
  Conversion


                      Solid
                    Follow-up
1. Landing Pages...
Coming Soon…




Sign-up for Product Notifications
   http://www.flowtown.com
Questions?
Thanks!
 answers@flowtown.com
   Twitter: @flowtown
The 3 Keys To Online Marketing
The 3 Keys To Online Marketing
The 3 Keys To Online Marketing
The 3 Keys To Online Marketing
The 3 Keys To Online Marketing
The 3 Keys To Online Marketing
The 3 Keys To Online Marketing
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The 3 Keys To Online Marketing

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The 3 Keys To Online Marketing

  1. 1. The 3 Keys to Online Marketing @ebloch #ftwebinar
  2. 2. BlocHardware.com IRC $13K in 6 Months
  3. 3. 80/20 and you 3 Keys to Online Marketing Automate Lead Gen
  4. 4. 80% of the land in Italy is owned by 20% of the population. 80-20 Vilfredo Pareto Rule
  5. 5. Traffic Conversion Follow-up
  6. 6. Our Approach Conversion Follow-up Traffic
  7. 7. Our Approach Frictionless Conversion Solid Follow-up Qualified Traffic
  8. 8. Frictionless Conversion
  9. 9. What is a conversion?
  10. 10. Conversion Conversion
  11. 11. Frictionless Conversion Problem: Friction Solution: Landing Pages Solution: Education
  12. 12. Conversion / Landing Pages
  13. 13. Conversion / Landing Pages Client Segments Traffic Sources Actions
  14. 14. Resource – Copyblogger: flowtown.com/go/landing-page-tutorials
  15. 15. Conversion / Education
  16. 16. Solid Follow-up Problem: Failure Solution: Lifecycle Messaging Solution: Adding Value
  17. 17. Follow-up / Failure
  18. 18. Follow-up / Failure Follow-up Failure
  19. 19. Follow-up / Lifecycle Define the Lifecycle Send Targeted Messages
  20. 20. Follow-up / Lifecycle
  21. 21. Follow-up / Add Value 1-10 Shareable Meter New & Exciting Education
  22. 22. Resource – Infusionsoft Follow-up E-book: flowtown.com/go/follow-up-ebook/
  23. 23. Qualified Traffic Problem: Quality Solution: Paid Solution: Social
  24. 24. Traffic / Quality
  25. 25. Traffic / Paid
  26. 26. Resource – Perry Marshall: flowtown.com/go/perry-marshall
  27. 27. Traffic / Social
  28. 28. Resource – Pistachio (Laura Fitton): flowtown.com/go/twitter-for-business-101
  29. 29. Automate Lead Gen Frictionless Conversion Solid Follow-up 1. Landing Pages 2. Education Qualified 1. Lifecycle Traffic Messaging 2. Add Value 1. Paid 2. Social
  30. 30. Coming Soon… Sign-up for Product Notifications http://www.flowtown.com
  31. 31. Questions?
  32. 32. Thanks! answers@flowtown.com Twitter: @flowtown

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