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The 3 Keys To Online Marketing
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The 3 Keys To Online Marketing

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Slides from the Flowtown Webinar: The 3 Keys to Online Marketing. http://www.flowtown.com/webinar/

Slides from the Flowtown Webinar: The 3 Keys to Online Marketing. http://www.flowtown.com/webinar/

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Transcript

  • 1. The 3 Keys to Online Marketing @ebloch #ftwebinar
  • 2. BlocHardware.com IRC $13K in 6 Months
  • 3. 80/20 and you 3 Keys to Online Marketing Automate Lead Gen
  • 4. 80% of the land in Italy is owned by 20% of the population. 80-20 Vilfredo Pareto Rule
  • 5. Traffic Conversion Follow-up
  • 6. Our Approach Conversion Follow-up Traffic
  • 7. Our Approach Frictionless Conversion Solid Follow-up Qualified Traffic
  • 8. Frictionless Conversion
  • 9. What is a conversion?
  • 10. Conversion Conversion
  • 11. Frictionless Conversion Problem: Friction Solution: Landing Pages Solution: Education
  • 12. Conversion / Landing Pages
  • 13. Conversion / Landing Pages Client Segments Traffic Sources Actions
  • 14. Resource – Copyblogger: flowtown.com/go/landing-page-tutorials
  • 15. Conversion / Education
  • 16. Solid Follow-up Problem: Failure Solution: Lifecycle Messaging Solution: Adding Value
  • 17. Follow-up / Failure
  • 18. Follow-up / Failure Follow-up Failure
  • 19. Follow-up / Lifecycle Define the Lifecycle Send Targeted Messages
  • 20. Follow-up / Lifecycle
  • 21. Follow-up / Add Value 1-10 Shareable Meter New & Exciting Education
  • 22. Resource – Infusionsoft Follow-up E-book: flowtown.com/go/follow-up-ebook/
  • 23. Qualified Traffic Problem: Quality Solution: Paid Solution: Social
  • 24. Traffic / Quality
  • 25. Traffic / Paid
  • 26. Resource – Perry Marshall: flowtown.com/go/perry-marshall
  • 27. Traffic / Social
  • 28. Resource – Pistachio (Laura Fitton): flowtown.com/go/twitter-for-business-101
  • 29. Automate Lead Gen Frictionless Conversion Solid Follow-up 1. Landing Pages 2. Education Qualified 1. Lifecycle Traffic Messaging 2. Add Value 1. Paid 2. Social
  • 30. Coming Soon… Sign-up for Product Notifications http://www.flowtown.com
  • 31. Questions?
  • 32. Thanks! answers@flowtown.com Twitter: @flowtown