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Hustling 101: Business Metrics for Your Website

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    Hustling 101: Business Metrics for Your Website - Presentation Transcript

    1. Hustlin 101: Business Metrics (Website) @danmartell @danmartell
    2. Why?
    3. Not Analytics. Metrics.
    4. 3 A's of Metrics
    5. It's Not a Brochure. It's a Sales Tool
    6. Make Money While You Sleep
    7. LTV = NPV = EBITDAM
    8. 1. Conversion 2. Follow-up 3. Traffic
    9. Engine First.
    10. One Goal. Permission
    11. Conversions
    12. Follow Up
    13. Traffic
    14. Case Study: “Everyday I'm Hustlin ...”
    15. Tools.
    16. Question? @danmartell @gnishikawa @ebloch
    SlideShare Zeitgeist 2009

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    Dan Martell's presentation from AIM 2009

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