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Hustling 101: Business Metrics for Your Website
 

Hustling 101: Business Metrics for Your Website

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Dan Martell's presentation from AIM 2009

Dan Martell's presentation from AIM 2009

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    Hustling 101: Business Metrics for Your Website Hustling 101: Business Metrics for Your Website Presentation Transcript

    • Hustlin 101: Business Metrics (Website) @danmartell @danmartell
    • Why?
    • Not Analytics. Metrics.
    • 3 A's of Metrics
    • It's Not a Brochure. It's a Sales Tool
    • Make Money While You Sleep
    • LTV = NPV = EBITDAM
    • 1. Conversion 2. Follow-up 3. Traffic
    • Engine First.
    • One Goal. Permission
    • Conversions
    • Follow Up
    • Traffic
    • Case Study: “Everyday I'm Hustlin ...”
    • Tools.
    • Question? @danmartell @gnishikawa @ebloch