Top 10 Best Practices For Florist Websites


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Top 10 Best Practices For Florist Websites

  1. 1. YourWebsite:Best Practices & SEO Presented By Jamie Jamison Adams SEO/Inbound Marketing Flower Shop Network
  2. 2. SEO Influencer s ON – Page Elements Off -Page Elements● Usability ● Trusted Authority● Quick Load Time ● Repeat Visitors● Engaging & Interactive ● Number of Backlinks● Quality Content ● Links Using Keywords● Fresh Content ● Social Reputation● Use of Good Keywords● Communication with Search Engines
  3. 3. Br anding Clear & Concise Including your LOGO
  4. 4. W ho Am I?
  5. 5. Welcome to Flower s By Richar d v
  6. 6. Im Bay Bouquet!!!!!!
  7. 7. SocialSharing & Linking
  8. 8. W hen Visitor s Like You, T hey Shar e
  9. 9. Give Visitor s A Way To Share Socially
  10. 10. V isitor s Want To Find You Socially
  11. 11. Make It Easy For Visitor s To Find You!
  12. 12. Ability toCustomize Products
  13. 13. W hat Customization Does For You● Stand out from the rest with custom products.● Ability to tailor products to your v audience.● Gives you control over pricing, designs, tone.
  14. 14. Customize YourAbout Us Including a Shop Photo
  15. 15. A Per sonalized About Us Page
  16. 16. A Confusing About Us
  17. 17. April Florists Real Location
  18. 18. Be Recognizable To Your Visitor s
  19. 19. Clear ly-Per sonalized, Local About Us Pa ge
  20. 20. E-Commerce
  21. 21. W hat Can I Buy?
  22. 22. Can I Really Buy From T his Site?
  23. 23. Easy and Clear Way To Purchase
  24. 24. Ability to LeaveCustomerReviews
  25. 25. W hy Customer Reviews Ar e Impor tant● Search Engines Value Customer Reviews● Customers Value Customer Reviews● Customers Will Talk About You
  26. 26. Reviews On Your Website Ar e Impor tant Customers Will Talk About You● Conversations on your website are easier to control.● Customers use reviews as a way to judge credibility.● Reviews create keyword-dense, user-generated content – search engines like user-generated content.● Reviews are golden opportunities – whether good or bad.
  27. 27. Lear n To Overcome Bad Reviews or W ithout YouCustomer s Reviews Happen W ith
  28. 28. Encourage Customer Reviews
  29. 29. MappingFor Local Verification
  30. 30. Make Finding Your Store Easy
  31. 31. W hy Mapping Is Impor tant?● A map gives users local information about your shop.● A map lets the search engines know your local intent.
  32. 32. Complete ContactInformationIncluding Physical Address, Phone #
  33. 33. Can I Trust This Company?
  34. 34. Nothing Suspicious Here!
  35. 35. MobileReady & Friendly
  36. 36. W hy is Mobile Impor tant?Nearly 110 Million Americans Own A Smartphone
  37. 37. Mobile Includes Tablets
  38. 38. OfflinePromotion
  39. 39. W hy Of fline Promotion Is Cr ucial!!!!● Never leave your destiny in a third partys hands.● Offline and online working together creates a cohesive brand.● Customers need direction and reminders.● You are your best salesman.
  40. 40. W hat You Need In A Website● A great user experience● Something for every stage of the Buying Cycle● A website provider that is also your marketing partner● Ability to add fresh content
  41. 41. Questions? Heres How To Reach Me Jamie Jamison Adams SEO/ InBound Marketing Manager Flower Shop Network