Social Media Essentials for Facebook & Pinterest
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Social Media Essentials for Facebook & Pinterest

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A discussion on the basic essential of using Facebook & Pinterest to market your business.

A discussion on the basic essential of using Facebook & Pinterest to market your business.

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Social Media Essentials for Facebook & Pinterest Social Media Essentials for Facebook & Pinterest Presentation Transcript

  • Social Media Essentials Facebook & Pinterest Jamie Jamison Adams Flower Shop Network
  • Why You Need Social Media “Conversation among members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations” - Seth Godin Social Media Platforms are where conversations take place.
  • Why Facebook? Still Growing with 665M Daily Users & 751M Monthly Mobile Users All Demographics Use Facebook Predominantly 25 to 50 Year Olds & Women Allows for real time communication making it a natural for discovery and customer service
  • Marketing Objectives For Facebook Build Brand Awareness Create & Build Loyal, Engaged Community Establish Authority & Showcase Knowledge Foster Sales
  • Brand Awareness
  • Create & Build Loyal Engaged Community
  • Establish Authority & Showcase Knowledge
  • Foster Sales
  • Basic Facebook Must Do’s
  • Create A Business Page
  • Cover Picture and Branded Logo
  • Christy Whitehead, JaxPhotographer.com created different cover images for A Fantasy in Flowers. All of the images have one crucial element - the use of a branding feature.
  • Create a Detailed About Us
  • Learn to Use Facebook as a Page Be aware at all times whether you are acting as the business Page or your own personal Page.
  • Engagement Must Do’s Post a Minimum of 3 Times a Week Share Photos & Tag People Promote Your Website Like Others Pages of Authority (Chamber of Commerce, SAF, Other Local Businesses)
  • Pay Attention to Insights
  • Build Your Audience ● Invite Email Contacts ● Invite Friends ● Share Page ● Encourage People Who Like Your Page to Share With Others ● Give Facebook Page URL to Customers ● Promote It
  • Tips and Tricks ● Schedule Posts & Vary Post Types ● Use Facebook as Business Page ● Include Links to Your Website ● Ask Engaging Questions ● Share or Like Your Posts Personally ● Let Customer Know About Your Page ● Respond to Comments – Either Directly or Privately
  • Advanced Techniques ● Create Personalized Tabs ● Create Events ● Create Offers ● Use Hashtags ● Promoted Posts ● Facebook Ads ● Apps
  • Examples Of Good Facebook Business Pages ● Flower Shop Network https://www.facebook.com/FanFSN ● Mayesh Wholesale www.facebook.com/MayeshWholesale ● Bentley Florist www.facebook.com/bentleyflorist ● Something Sweet www.facebook.com/somethingsweet126 ● Trigs Floral www.facebook.com/trigsfloral ● Monday Morning Flowers & Balloons www.facebook.com/localflorist ● Lake Forest Flowers www.facebook.com/pages/Lake-Forest-Flowers/78860412040 ● Boulder Blooms www.facebook.com/boulderblooms ● William Sonoma www.facebook.com/WilliamsSonoma
  • Why Pinterest ● Appeals to Women, Under 50, College Educated, Higher Incomes ● Average Time Spent On Site Greater than Other Social Media Sites ● Can be Used Online & In-store as a Portfolio ● Higher Referral Traffic than Other Social Media
  • Marketing Objectives For Pinterest ● Brand Awareness ● Product Awareness ● Foster Sales
  • Brand Awareness
  • Product Awareness
  • Foster Sales
  • Basic Pinterest Must Do's
  • Create A Page
  • Create Boards
  • Board Details Are Important ● Provide Board with a Name that Resonates with Your Target Market ● Provide a Description that Peaks Interest ● Select a Cover Image that Garners Interest ● Select a Category for Board
  • Organize Your Boards
  • Pinning – Adding Images to Pinterest ● You Can Pin Your Own Images ● You Can Pin Someone's Images ● You Can Repin Someone's Images It is essential that you give credit where credit is do. Don't pin someone's photos without giving them credit.
  • Pinterest Must Dos ● Develop Boards Based on Target Markets ● Organize Boards ● Organize Pins Into Appropriate Boards ● Formulate an In-Store Usage Plan ● Formulate a Plan to Coordinate with Facebook Marketing Plan ● Promote Page ● Verify Website
  • Must Dos When You Pin Your Own Images ● Pin Great Pictures or Images ● Include a Detailed Description with Keywords ● If Possible, Include a Call-to-Action. ● Link to the Appropriate Page on Your Website ● When Relevant, Use Hashtags
  • Must Do's Pinning Others' Images ● Follow the Copyright Policies on Their Website ● Give Credit & Link to Their Website. When You Pin Someone's Video or Photos
  • ● Follow the Link Before You Repin ● Don't Edit the Original Source ● Place in Your Appropriate Board When You Repin Someone's Image, Video or Photos Must Do's Repinning Others' Images
  • Engagement Must Do's ● Make Your Website Products Easy to Pin ● Promote Your Website ● Showoff Your Designs ● Follow Others
  • Build Audience ● Follow People in Your Area ● Let Customers Know You Are on Pinterest ● Create Group Boards ● Invite Others to Pin to Selected Boards
  • Pinterest Tips, Tricks & Uses ● Use High Quality Photos ● Create Boards Based on Interest ● Keep Boards Organized, Fresh & Current ● Set-up Boards for Brides ● Use as an In-store Selection Guide or Portfolio ● Use During Wedding Consultations ● Be Descriptive & Add Calls-to-Action ● Get Brides to Share a Private Board with You
  • Advanced Techniques ● Rich Pins - information about the product, like its name, price and availability. ● Evaluate Analytics ● Wait For More
  • Examples of Good Pinterest Pages ● Flower Shop Network www.pinterest.com/flowershopnetwork ● TCU Florist pinterest.comTCUFlorist ● Zenplicity www.pinterest.com/zenplicity ● Mayesh Wholesale Florist www.pinterest.com/mayesh/ ● Allan's Flowers & More www.pinterest.com/allansflowers/ ● Middle Sister Wives www.pinterest.com/middlesiswines/ ● Wedding and Party Network http://www.pinterest.com/wpnetwork/
  • Questions? Contact Me Jamie Jamison Adams SEO/Inbound Marketing Manager jadams@flowershopnetwork.com Facebook.com/jamie.j.adams