Pinterest: Portfolio & Networking in One Convenient Package - Handout


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A Quick and easy hand-out that accompanies the Pinterest: Presentation given by Jamie Jamison Adams of FLower Shop Network ( at the Arkansas Florist Asscoiation COnvention in Hot Spring AR - August of 2012.

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Pinterest: Portfolio & Networking in One Convenient Package - Handout

  1. 1. Drive Traffic To Your Website●Better Customer Engagement●Ideas – Giving and Getting●Place To Showcase Designs●
  2. 2.  Create a Pinterest account specifically for your shop . To learn how to create an account go to Be a Voyeur – check Pinterest out and learn how to use it. Better Photos - buy a good digital camera or smartphone. Know Pinterests rules – to learn more visit Best Boards - Decide what boards you want and how you will measure success.
  3. 3. Showcasing Your Inspiration FromWork Others Wedding  Wedding Trends Funeral Flowers  Tips, Tricks, & Ideas Prom Flowers  Holiday Inspiration Holiday Flowers  Designs We Love Gift Ideas  Inspiration
  4. 4. Wedding Boards Wedding Bouquets – by style,  Goal – Showcase your color, or type – bridal or bridesmaid wedding work & direct Wedding Boutonnieres – by style, them to wedding page on color, or type website (if possible). Wedding Corsages – by style, color, or type  Expectation – Better Wedding Reception Flowers – style, color, or type communication with brides Wedding Ceremony Flowers – by & increase traffic to style, color, or type wedding page on website.
  5. 5. Sympathy Boards  Goal – Showcase your Casket Pieces – by style, color, or funeral work & direct type them to funeral page on Standing Sprays – by style or color website (if possible). Family Pieces – by relation, style or color  Expectation – Better Funeral Flowers – by service communication with (memorial, cremation, traditional) or type (vase, basket) families & increase traffic to funeral page on website.
  6. 6. Everyday Boards  Goal – Showcase your Birthday – by color, type, or work & direct them to personality specific pages on Anniversary – by style, color, website. personality, or years Just Because – by style, color, type  Expectation – Create or season interest in flowers & your shop; increase traffic to your website.
  7. 7.  Promote Your Pinterest Online  Social Media (Facebook)  Link From Your Website Pinterest In Your Store  iPad or Tablet  Inspiration Station setup
  8. 8. Places To Go For HelpVideo on creating boards, pinning & repinning to get started on Help Section
  9. 9. Companies With Great Board IdeasFlower Shop Network Idea Hill Florals Bloomin Thing Florist & Vines Studio Florist Morning Flowers
  10. 10. Jamie Jamison AdamsSEO/ InBound Marketing Manager Flower Shop