WordPress and the future of print media
Upcoming SlideShare
Loading in...5
×
 

WordPress and the future of print media

on

  • 573 views

Presentation at WordCamp 2014 Norrköping, Sweden, talking about WordPress and the future of local news.

Presentation at WordCamp 2014 Norrköping, Sweden, talking about WordPress and the future of local news.

Statistics

Views

Total Views
573
Views on SlideShare
554
Embed Views
19

Actions

Likes
0
Downloads
3
Comments
0

2 Embeds 19

http://www.flowcom.se 18
http://www.slideee.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

WordPress and the future of print media WordPress and the future of print media Presentation Transcript

  • WordPress  and  the  future   of  print  media Magnus  Nystedt   Flowcom
  • • magnus@flowcom.se   • flowcom.se/magnus   • +46737085506   • @flowcom   • facebook.com/flowcomab Brief  background
  • Tough  times  for  print • 398  editorial  positions  disappeared  2013   (newspapers  in  Sweden)   • At  least  38  local  offices  closed  2013   • Big  cities  doing  ok   • Rest  is  not   • Add  to  that  the  difficulties  faced  by  other  types   of  local  media View slide
  • Is  local  the  answer? • Local   • Hyperlocal   • Microlocal     ! • The  more   local  the   better? View slide
  • Lots  of  examples • thebatavian.com   • westseattleblog.com   • www.lionpublishers.com   • www.berwickshirenews.co.uk   • www.paloaltoonline.com   • www.saddleworthnews.com   • bangordailynews.com   • www.bjuvsnytt.se
  • Our  context • VLT  (Vestmanlands  Läns  Tidning)   • Old  media,  print   • Trying  out  web   • Västerås  Tidning   • Old  media,  print   • Free  (Thursday  and  
 Saturday)   • Trying  out  web   • Local  offices  for  national  tv,  radio
  • Readers  changing  habits • News  is  not  dead!   • We  believe  we  want  more  news  than  ever   • Consumption  habits  change   • Easy  (and  cheap)  access  to  news  and   entertainment  online   • Showered  with  international  and  national  news   • But  where  is  the  local  news?
  • Revenue • Advertising   • Subscriptions   • Other   ! ! • One-­‐two  punch:     • First  the  Internet  and  webb,  then  mobile
  • Paywalls • Some  success  but  dubious  effect   • We  don’t  believe  this  is  a  viable  long  term   solution
  • Technology • High  licensing  cost   • Easy  to  be  locked  into  one  solution   • Slow  upgrades   • Building  your  own   • In-­‐house  expertise   • Silos
  • Technology  that  enables • Multiple  channels   • Events   • Reports   • White  papers   • Data   • Podcasts  etc.   • Sponsored  content   • Custom  solutions   • Difficult  balance  to  strike
  • Conflict • Editorial   • IT   • Sales
  • • Shift  in  thinking   • Getting  over  the  paper  legacy   • Brands  have  lost  their  soul Mindshift
  • Paper  !=  money • Paper  will  still  be  there  but  its  role  will  change   • Paper  supports  web,  not  web  supports  paper
  • Use  the  brand  -­‐     Create  a  meeting  place • Use  the  brand   • Strong  brands  that  are  not  being  used  to  their   full  potential   • Strengthen  brand  position   • Relationships   • Relevance   • Social  media  (integrated)   • Multiple  webs
  • WordPress  =  flexibility • 2  levels   • The  power  of  the  customer   • WP  is  an  open  solution  so  the  customer  can   take  the  WP-­‐web  somewhere  else  and   continue  development   • Modular   • WP  is  used  as  the  core  of  a  publishing  system   where  existing  plugins  are  used  side  by  side   with  custom  ones
  • Transparency • As  a  consultant  you  are  open  about  what  you  do   • A  different  type  of  selling  (value,  not  hours)   • Recognizable   • Many  users  are  already  using  WordPress  for  their   own  sites  so  it’s  familiar  to  them
  • Cost • Since  there  is  no   license  cost,  money   can  be  put  on  other   things
  • User  generated   content • What  makes   users   contribute?   • Familiar   interface
  • Microlocal,  specific • We  are  naturally  connected  to  and  curios   about  what  happens  immediately  around  us   • Focus  on  microlocal,
 then  aggregate
  • Empower  journalists  
 (and  publishers) • Journalists  need   tools  and  skills  to   do  their  job,  do  it   quickly,  get   content  out  to   the  audience
  • Web  Production  Automation • Easy  deployments   • Check  out  your   complete  web  and   go   • Something  we’re   working  on   • wpstarter.io
  • Monitoring  the  news • What  is  being   said  about   your  local   community  on   the  web,  social   media,  etc   • Something   we’re  working   on
  • Conclusion • WordPress  is  not  the  magic  bullet   • But  it  can  be  a  key  enabler   • We  carry  a  responsibility  to   influence  and  help  out   • Still  requires  mind  shift   • Limitless  opportunities
  • Go  WP  :) 25