WordPress and the future of print media

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Presentation at WordCamp 2014 Norrköping, Sweden, talking about WordPress and the future of local news.

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WordPress and the future of print media

  1. 1. WordPress  and  the  future   of  print  media Magnus  Nystedt   Flowcom
  2. 2. • magnus@flowcom.se   • flowcom.se/magnus   • +46737085506   • @flowcom   • facebook.com/flowcomab Brief  background
  3. 3. Tough  times  for  print • 398  editorial  positions  disappeared  2013   (newspapers  in  Sweden)   • At  least  38  local  offices  closed  2013   • Big  cities  doing  ok   • Rest  is  not   • Add  to  that  the  difficulties  faced  by  other  types   of  local  media
  4. 4. Is  local  the  answer? • Local   • Hyperlocal   • Microlocal     ! • The  more   local  the   better?
  5. 5. Lots  of  examples • thebatavian.com   • westseattleblog.com   • www.lionpublishers.com   • www.berwickshirenews.co.uk   • www.paloaltoonline.com   • www.saddleworthnews.com   • bangordailynews.com   • www.bjuvsnytt.se
  6. 6. Our  context • VLT  (Vestmanlands  Läns  Tidning)   • Old  media,  print   • Trying  out  web   • Västerås  Tidning   • Old  media,  print   • Free  (Thursday  and  
 Saturday)   • Trying  out  web   • Local  offices  for  national  tv,  radio
  7. 7. Readers  changing  habits • News  is  not  dead!   • We  believe  we  want  more  news  than  ever   • Consumption  habits  change   • Easy  (and  cheap)  access  to  news  and   entertainment  online   • Showered  with  international  and  national  news   • But  where  is  the  local  news?
  8. 8. Revenue • Advertising   • Subscriptions   • Other   ! ! • One-­‐two  punch:     • First  the  Internet  and  webb,  then  mobile
  9. 9. Paywalls • Some  success  but  dubious  effect   • We  don’t  believe  this  is  a  viable  long  term   solution
  10. 10. Technology • High  licensing  cost   • Easy  to  be  locked  into  one  solution   • Slow  upgrades   • Building  your  own   • In-­‐house  expertise   • Silos
  11. 11. Technology  that  enables • Multiple  channels   • Events   • Reports   • White  papers   • Data   • Podcasts  etc.   • Sponsored  content   • Custom  solutions   • Difficult  balance  to  strike
  12. 12. Conflict • Editorial   • IT   • Sales
  13. 13. • Shift  in  thinking   • Getting  over  the  paper  legacy   • Brands  have  lost  their  soul Mindshift
  14. 14. Paper  !=  money • Paper  will  still  be  there  but  its  role  will  change   • Paper  supports  web,  not  web  supports  paper
  15. 15. Use  the  brand  -­‐     Create  a  meeting  place • Use  the  brand   • Strong  brands  that  are  not  being  used  to  their   full  potential   • Strengthen  brand  position   • Relationships   • Relevance   • Social  media  (integrated)   • Multiple  webs
  16. 16. WordPress  =  flexibility • 2  levels   • The  power  of  the  customer   • WP  is  an  open  solution  so  the  customer  can   take  the  WP-­‐web  somewhere  else  and   continue  development   • Modular   • WP  is  used  as  the  core  of  a  publishing  system   where  existing  plugins  are  used  side  by  side   with  custom  ones
  17. 17. Transparency • As  a  consultant  you  are  open  about  what  you  do   • A  different  type  of  selling  (value,  not  hours)   • Recognizable   • Many  users  are  already  using  WordPress  for  their   own  sites  so  it’s  familiar  to  them
  18. 18. Cost • Since  there  is  no   license  cost,  money   can  be  put  on  other   things
  19. 19. User  generated   content • What  makes   users   contribute?   • Familiar   interface
  20. 20. Microlocal,  specific • We  are  naturally  connected  to  and  curios   about  what  happens  immediately  around  us   • Focus  on  microlocal,
 then  aggregate
  21. 21. Empower  journalists  
 (and  publishers) • Journalists  need   tools  and  skills  to   do  their  job,  do  it   quickly,  get   content  out  to   the  audience
  22. 22. Web  Production  Automation • Easy  deployments   • Check  out  your   complete  web  and   go   • Something  we’re   working  on   • wpstarter.io
  23. 23. Monitoring  the  news • What  is  being   said  about   your  local   community  on   the  web,  social   media,  etc   • Something   we’re  working   on
  24. 24. Conclusion • WordPress  is  not  the  magic  bullet   • But  it  can  be  a  key  enabler   • We  carry  a  responsibility  to   influence  and  help  out   • Still  requires  mind  shift   • Limitless  opportunities
  25. 25. Go  WP  :) 25
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