Principles of design


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Art and design

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Principles of design

  1. 1. PRINCIPLES OF DESIGN0 Principles of Design are the fundamental facets of art composition.0 Knowing and appreciating the Principles of design are essential for the creation of successful visual expression.0 By utilizing the Elements and Principles, an artist can accurately portray the intended visual concept.
  2. 2. 0 It also gives one the ability to accurately discuss an artwork by identifying those structural elements that were used in the creation of the artwork.0 Principles of design that are the language of creating, defining & understanding art.1.BALANCE2.CONTRAST3.EMPHASIS4.PROPORTION5.PATTERN6.RHYTHM/ MOVEMENT7.VARIETY8.UNITY/HARMONY
  3. 3. 0 Balance is a feeling of visual equality in shape, form, value, color, etc. Balance can be symmetrical or evenly balanced or asymmetrical and un-evenly balanced. Objects, values, colors, textures, shapes, forms, etc., can be used in creating a balance in a composition.
  4. 4. CONTRAST0 Contrast refers to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece so as to create visual interest, excitement and drama.
  5. 5. EMPHASIS0 Emphasis (center of interest) is an area that first attracts attention in a composition. This area is more important when compared to the other objects or elements in a composition. This can be by contrast of values, more colors, and placement in the format.
  6. 6. PROPORTION0 Proportion refers to the relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole.
  7. 7. PATTERN0 Repeating visual elements such as line, color, shape, texture, value or image tends to unify the total effect of a work of art as well as create rhythm. Repetition can take the form of an exact duplication (pattern), a near duplication, or duplication with variety.
  8. 8. RHYTHM/ MOVEMENT0 Rhythm: a movement in which some elements recurs regularly. Like a dance it will have a flow of objects that will seem to be like the beat of music.0 Movement: is the path the viewer’s eye takes through the artwork, often to a focal area. It can be directed along lines, edges, shapes and color. Movement is closely tied to rhythm.
  9. 9. VARIETY0 Variety is often obtained through the use of diversity and change by artists who wish to increase the visual interest of their work. An artwork which makes use of many different hues, values, lines, textures, and shapes would reflect the artists desire for variety. Unity is the principle which is its varietys opposite; but when there is too little variety, the result is monotony.
  10. 10. UNITY/HARMONY0 Unity: occurs when all of the elements of a piece combine to make a balanced, harmonious, complete whole. Unity is another of those hard-to- describe art terms but, when its present, your eye and brain are pleased to see it.0 Harmony: brings together a composition with similar units. If your composition was using wavy lines and organic shapes you would stay with those types of lines and not put in just one geometric shape. (Notice how similar Harmony is to Unity)