0
1,5 yearsPublicisHead of PublicisDigital(MT)<br />5 yearsClockworkHeadof Strategy (MT)<br />3yearsBIG 	Account & Strategy<...
advertising<br />internet<br />marketing<br />communication<br />strategy<br />
more than 250 internet projects<br />campaigns<br />interactiveplatforms<br />tools<br />social media<br />mobile<br />
inspiration in 90 minutes<br />
the internet in 60 minutes?<br />
Part 1: the internet is everywhere<br />a quickguideintoLocationBased Services (LBS)<br />Part 2: keep track of yourlife<b...
Part 1: LocationBased Services <br />
Location Based Services <br />
the web gets<br />better and better<br />
quality internet ++<br />speed - video - social<br />
quality internet ++<br />the rise of mobile<br />
‘By 2013 the biggestshare of internet consumptionwillbefrom<br />the Smartphone, not the PC’. <br />Gartner<br />
telephone+  internet  +  GPS<br />
the web gets<br />better and better<br />…and BETTER <br />
timing<br />information<br />location<br />
de dream of <br />everymarketeer<br />
HelloMathijs,<br />come in!<br />Our baby products are 20% offtoday!<br />
the nightmare of <br />the consumer<br />
experience<br />interruption<br />relevance<br />
frominterruption to relevance<br />LocationBased Services <br />
LocationBased Services<br />4 building blocks<br />
RFID / NFC<br />augmentedreality<br />check-in services<br />QR / Bar codes <br />
RFID / NFC <br />augmentedreality<br />check-in services<br />QR / Bar codes <br />
RFID / NFC – chip<br />smallinformation carrier<br />thatcanbereadby<br />anotherdevice<br />wireless<br />
( http://www.digitalbuzzblog.com/facebook-integration-at-the-coca-cola-village/ )<br />
we canuse RFID / NFC<br />to get more out of ourevents<br />experience<br />exposure<br />bonding<br />
RFID / NFC<br />augmentedreality<br />check-in services<br />QR / Bar codes <br />
augmentedreality<br />‘toegevoegde realiteit’<br />‘an extra layeronreality’<br /> ( http://commoncraft.com/augmented-real...
http://www.youtube.com/watch?v=D-A1l4Jn6EY<br />
( http://www.youtube.com/watch?v=Ne-KV8ap4uE )<br />
( http://www.datelayar.com/ )<br />
( http://www.dexigner.com/news/21790 )<br />
( http://www.dexigner.com/news/21790 )<br />
( http://www.dexigner.com/news/21790 )<br />
( http://www.dexigner.com/news/21790 )<br />
(http://www.nrcnext.nl/blog/2010/03/19/augmented-reality-in-een-contactlens/ )<br />
(http://www.nrcnext.nl/blog/2010/03/19/augmented-reality-in-een-contactlens/ )<br />
augmentedrealitycanbe<br />useful, fun and exiting<br />we canmakemom’sjourney<br />even more playful<br />
RFID<br />augmented Reality<br />check-in services<br />QR / Bar codes <br />
( http://www.howcast.com/videos/386406-How-To-Unlock-Your-World-With-Foursquare )<br />
how does itwork?<br />
findyourlocation&  check-in<br />
leavetips & share<br />
findfriends& gettips<br />
earnbadges & becomemayor<br />
catch a bag<br />catch a choo<br />( http://www.digitalbuzzblog.com/jimmy-choo-foursquare-treasure-hunt/ )<br />
KLM surprise<br />( http://www.youtube.com/watch?v=pqHWAE8GDEk )<br />
Heineken loyaltyprogrammeFoursquare en QR<br />
( http://www.heineken.nl/kroegzoeker/ )<br />
( http://www.heineken.nl/e-programma/alles-over-het-e-programma/e-aanbiedingen/ )<br />
( http://www.digitalbuzzblog.com/foursquare-check-in-activated-dog-treats/ )<br />
Check in! Snack out!<br />
check-in services are big<br />emotional benefit<br />functional benefit<br />
check-in services<br />retention & loyalty<br />
check-in services<br />ournewincentiveprogramme?<br />
Improveourincentiveprogramme?<br />
Improveourincentiveprogramme?<br />
RFID<br />augmented Reality<br />check-in services<br />QR / Bar codes <br />
QR  =  quick response<br />website , video , audio <br />( http://qrcode.kaywa.com/ )<br />
QR for a better service<br />QR foranincentive<br />QR to shop<br />
Part 2: keep track of yourlife<br />
fitness trackers<br />
Runkeeper makestrackingyourworkouts<br />fun, social and easyto understand,<br />sothatyoucanimprove the quality of <br />...
Set goals and get feedback from the virtual trainer<br />Getlive feedback (pep talks)fromyourfriends<br />Play the best pl...
weight – heartrate - calories<br />
fooddiary<br />
foodeducation<br />
sleep (and dreams)<br />
smart wake<br />
all in one<br />
track my baby<br />
developments go FAST<br />there is noway back<br />what’s hot, what’snot<br />start small , learnfast<br />a freshcampaign...
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Mathijs 7sept

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Transcript of "Mathijs 7sept"

  1. 1. 1,5 yearsPublicisHead of PublicisDigital(MT)<br />5 yearsClockworkHeadof Strategy (MT)<br />3yearsBIG Account & Strategy<br />2yearsFreelanceConcept & Strategy<br />
  2. 2. advertising<br />internet<br />marketing<br />communication<br />strategy<br />
  3. 3. more than 250 internet projects<br />campaigns<br />interactiveplatforms<br />tools<br />social media<br />mobile<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9. inspiration in 90 minutes<br />
  10. 10. the internet in 60 minutes?<br />
  11. 11. Part 1: the internet is everywhere<br />a quickguideintoLocationBased Services (LBS)<br />Part 2: keep track of yourlife<br />digital tools to quantifyyourself (QS)<br />
  12. 12. Part 1: LocationBased Services <br />
  13. 13. Location Based Services <br />
  14. 14. the web gets<br />better and better<br />
  15. 15. quality internet ++<br />speed - video - social<br />
  16. 16. quality internet ++<br />the rise of mobile<br />
  17. 17. ‘By 2013 the biggestshare of internet consumptionwillbefrom<br />the Smartphone, not the PC’. <br />Gartner<br />
  18. 18. telephone+ internet + GPS<br />
  19. 19. the web gets<br />better and better<br />…and BETTER <br />
  20. 20. timing<br />information<br />location<br />
  21. 21. de dream of <br />everymarketeer<br />
  22. 22.
  23. 23. HelloMathijs,<br />come in!<br />Our baby products are 20% offtoday!<br />
  24. 24.
  25. 25. the nightmare of <br />the consumer<br />
  26. 26. experience<br />interruption<br />relevance<br />
  27. 27. frominterruption to relevance<br />LocationBased Services <br />
  28. 28. LocationBased Services<br />4 building blocks<br />
  29. 29. RFID / NFC<br />augmentedreality<br />check-in services<br />QR / Bar codes <br />
  30. 30. RFID / NFC <br />augmentedreality<br />check-in services<br />QR / Bar codes <br />
  31. 31. RFID / NFC – chip<br />smallinformation carrier<br />thatcanbereadby<br />anotherdevice<br />wireless<br />
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36. ( http://www.digitalbuzzblog.com/facebook-integration-at-the-coca-cola-village/ )<br />
  37. 37.
  38. 38.
  39. 39. we canuse RFID / NFC<br />to get more out of ourevents<br />experience<br />exposure<br />bonding<br />
  40. 40. RFID / NFC<br />augmentedreality<br />check-in services<br />QR / Bar codes <br />
  41. 41. augmentedreality<br />‘toegevoegde realiteit’<br />‘an extra layeronreality’<br /> ( http://commoncraft.com/augmented-reality-video )<br />
  42. 42. http://www.youtube.com/watch?v=D-A1l4Jn6EY<br />
  43. 43. ( http://www.youtube.com/watch?v=Ne-KV8ap4uE )<br />
  44. 44. ( http://www.datelayar.com/ )<br />
  45. 45. ( http://www.dexigner.com/news/21790 )<br />
  46. 46. ( http://www.dexigner.com/news/21790 )<br />
  47. 47. ( http://www.dexigner.com/news/21790 )<br />
  48. 48. ( http://www.dexigner.com/news/21790 )<br />
  49. 49. (http://www.nrcnext.nl/blog/2010/03/19/augmented-reality-in-een-contactlens/ )<br />
  50. 50. (http://www.nrcnext.nl/blog/2010/03/19/augmented-reality-in-een-contactlens/ )<br />
  51. 51. augmentedrealitycanbe<br />useful, fun and exiting<br />we canmakemom’sjourney<br />even more playful<br />
  52. 52. RFID<br />augmented Reality<br />check-in services<br />QR / Bar codes <br />
  53. 53. ( http://www.howcast.com/videos/386406-How-To-Unlock-Your-World-With-Foursquare )<br />
  54. 54. how does itwork?<br />
  55. 55. findyourlocation& check-in<br />
  56. 56.
  57. 57. leavetips & share<br />
  58. 58.
  59. 59. findfriends& gettips<br />
  60. 60.
  61. 61. earnbadges & becomemayor<br />
  62. 62.
  63. 63.
  64. 64.
  65. 65.
  66. 66.
  67. 67.
  68. 68.
  69. 69.
  70. 70.
  71. 71.
  72. 72.
  73. 73. catch a bag<br />catch a choo<br />( http://www.digitalbuzzblog.com/jimmy-choo-foursquare-treasure-hunt/ )<br />
  74. 74. KLM surprise<br />( http://www.youtube.com/watch?v=pqHWAE8GDEk )<br />
  75. 75.
  76. 76.
  77. 77.
  78. 78.
  79. 79.
  80. 80.
  81. 81. Heineken loyaltyprogrammeFoursquare en QR<br />
  82. 82.
  83. 83. ( http://www.heineken.nl/kroegzoeker/ )<br />
  84. 84.
  85. 85.
  86. 86.
  87. 87.
  88. 88. ( http://www.heineken.nl/e-programma/alles-over-het-e-programma/e-aanbiedingen/ )<br />
  89. 89. ( http://www.digitalbuzzblog.com/foursquare-check-in-activated-dog-treats/ )<br />
  90. 90.
  91. 91. Check in! Snack out!<br />
  92. 92.
  93. 93.
  94. 94. check-in services are big<br />emotional benefit<br />functional benefit<br />
  95. 95. check-in services<br />retention & loyalty<br />
  96. 96. check-in services<br />ournewincentiveprogramme?<br />
  97. 97. Improveourincentiveprogramme?<br />
  98. 98. Improveourincentiveprogramme?<br />
  99. 99. RFID<br />augmented Reality<br />check-in services<br />QR / Bar codes <br />
  100. 100.
  101. 101. QR = quick response<br />website , video , audio <br />( http://qrcode.kaywa.com/ )<br />
  102. 102.
  103. 103.
  104. 104.
  105. 105.
  106. 106.
  107. 107.
  108. 108.
  109. 109.
  110. 110.
  111. 111. QR for a better service<br />QR foranincentive<br />QR to shop<br />
  112. 112. Part 2: keep track of yourlife<br />
  113. 113. fitness trackers<br />
  114. 114.
  115. 115. Runkeeper makestrackingyourworkouts<br />fun, social and easyto understand,<br />sothatyoucanimprove the quality of <br />your fitness<br />
  116. 116.
  117. 117.
  118. 118.
  119. 119.
  120. 120.
  121. 121.
  122. 122.
  123. 123.
  124. 124.
  125. 125. Set goals and get feedback from the virtual trainer<br />Getlive feedback (pep talks)fromyourfriends<br />Play the best playlist<br />Compete in all kind of challenges<br />ConnectyourScaleandHeartmonitor<br />
  126. 126. weight – heartrate - calories<br />
  127. 127.
  128. 128.
  129. 129.
  130. 130.
  131. 131.
  132. 132.
  133. 133.
  134. 134.
  135. 135. fooddiary<br />
  136. 136.
  137. 137.
  138. 138.
  139. 139.
  140. 140.
  141. 141.
  142. 142.
  143. 143.
  144. 144.
  145. 145. foodeducation<br />
  146. 146.
  147. 147.
  148. 148.
  149. 149. sleep (and dreams)<br />
  150. 150.
  151. 151.
  152. 152.
  153. 153.
  154. 154.
  155. 155. smart wake<br />
  156. 156. all in one<br />
  157. 157.
  158. 158. track my baby<br />
  159. 159.
  160. 160.
  161. 161.
  162. 162.
  163. 163.
  164. 164.
  165. 165.
  166. 166.
  167. 167.
  168. 168.
  169. 169.
  170. 170.
  171. 171.
  172. 172. developments go FAST<br />there is noway back<br />what’s hot, what’snot<br />start small , learnfast<br />a freshcampaign to support <br />
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