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Presentazione Google Analytics
Presentazione Google Analytics
Presentazione Google Analytics
Presentazione Google Analytics
Presentazione Google Analytics
Presentazione Google Analytics
Presentazione Google Analytics
Presentazione Google Analytics
Presentazione Google Analytics
Presentazione Google Analytics
Presentazione Google Analytics
Presentazione Google Analytics
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Presentazione Google Analytics

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my paper for the third meeting Palermo GTUG (Google Tecnology User Group) on the use and opportunities offered by Google Analytics

my paper for the third meeting Palermo GTUG (Google Tecnology User Group) on the use and opportunities offered by Google Analytics

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Transcript

  • 1. Introduction, case studies & API<br />
  • 2. Whatis? :briefhistory<br />History<br />Bornfrom “Urchin” , acquired in 2005 by Google<br />Availableforuserssince August 2006<br />Major upgrades in 2008/2009<br />What do youneed<br /><ul><li>A google Account
  • 3. A website!
  • 4. Access toyour website code</li></li></ul><li>Why?:advantages<br />Free<br />Easy to use<br />Easy to implement<br />Sufficient possibilities for most companies<br />E-commerce support<br />customizable<br />
  • 5. Whynot? disadvantages<br />url and title based results<br />No data history<br />…privacy<br />Javascript and cookies<br />Only visitors, no crawlers or bots<br />
  • 6. Setup GA? Best practices<br />Have a Gmail account<br />Create a Google Analytics (GA) account<br />Add your site<br />Add your members<br />
  • 7. Improveyour website: embedding<br />easy<br />simple and fast! Just set your web application in the JavaScript API to access all functions, data, and then manipulate the data to show the best possible<br />sample: get a Pie<br />JS: newgoogle.visualization.PieChart(document.getElementById('sourceChartDiv') );<br />
  • 8. Same case studiesfrommyownbriefcase<br />
  • 9. A new project: first report<br />Ournew web analyticsproject startswithfew information, youneed just a week tohave the first complete report.<br />we can watch the total number of visitors, the number of unique visitors, their origin and discover the keywords that lead to the site…and much more<br />
  • 10. Improveyour website: use report<br />improve our site: Analyzing the overlay content and their performance; using simple steps we can know what content is most appreciated by our guests and which ones need to be revisited<br />
  • 11. An old project: complex report<br />Let us now take data from a web portal with 4 years of life, an e-commerce and search engine web 2.0 integrated.Besides the usual statistics show, we monitored the site search, content and trend of e-commerce products<br />
  • 12. Follow the improvement: e-commerce<br />E-commerce report<br />One of the most important pages of our web portal is the E-commerce report. With this and thanks to the developers for the implementation of the e.commerce tracking code, we can know data about the products and the guests that became buyers.<br />Through the filter by category, we know which brand has sold more than others and which products are preferred by users for each brand<br />
  • 13. Thanksforyourattention<br />Forfurther information contactus at:<br />email: flotruglio@fltlab.net<br />website: http://www.fltlab.net<br />mobile: +39 3286156660<br />

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