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Presentazione Google Analytics

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my paper for the third meeting Palermo GTUG (Google Tecnology User Group) on the use and opportunities offered by Google Analytics

my paper for the third meeting Palermo GTUG (Google Tecnology User Group) on the use and opportunities offered by Google Analytics

Published in: Technology, Business

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Transcript

  • 1. Introduction, case studies & API
  • 2. Whatis? :briefhistory
    History
    Bornfrom “Urchin” , acquired in 2005 by Google
    Availableforuserssince August 2006
    Major upgrades in 2008/2009
    What do youneed
    • A google Account
    • 3. A website!
    • 4. Access toyour website code
  • Why?:advantages
    Free
    Easy to use
    Easy to implement
    Sufficient possibilities for most companies
    E-commerce support
    customizable
  • 5. Whynot? disadvantages
    url and title based results
    No data history
    …privacy
    Javascript and cookies
    Only visitors, no crawlers or bots
  • 6. Setup GA? Best practices
    Have a Gmail account
    Create a Google Analytics (GA) account
    Add your site
    Add your members
  • 7. Improveyour website: embedding
    easy
    simple and fast! Just set your web application in the JavaScript API to access all functions, data, and then manipulate the data to show the best possible
    sample: get a Pie
    JS: newgoogle.visualization.PieChart(document.getElementById('sourceChartDiv') );
  • 8. Same case studiesfrommyownbriefcase
  • 9. A new project: first report
    Ournew web analyticsproject startswithfew information, youneed just a week tohave the first complete report.
    we can watch the total number of visitors, the number of unique visitors, their origin and discover the keywords that lead to the site…and much more
  • 10. Improveyour website: use report
    improve our site: Analyzing the overlay content and their performance; using simple steps we can know what content is most appreciated by our guests and which ones need to be revisited
  • 11. An old project: complex report
    Let us now take data from a web portal with 4 years of life, an e-commerce and search engine web 2.0 integrated.Besides the usual statistics show, we monitored the site search, content and trend of e-commerce products
  • 12. Follow the improvement: e-commerce
    E-commerce report
    One of the most important pages of our web portal is the E-commerce report. With this and thanks to the developers for the implementation of the e.commerce tracking code, we can know data about the products and the guests that became buyers.
    Through the filter by category, we know which brand has sold more than others and which products are preferred by users for each brand
  • 13. Thanksforyourattention
    Forfurther information contactus at:
    email: flotruglio@fltlab.net
    website: http://www.fltlab.net
    mobile: +39 3286156660