Event Planning consists of coordinating every
detail of meetings and conventions, from the
speakers and meeting location to arranging
for printed materials and audio-visual
Event planning begins with determining the
objective that the sponsoring organization
wants to achieve. Planners choose
speakers, entertainment, and content, and
arrange the program to present the
organization's information in the most
is a process by which an event is planned,
prepared, and produced.
The Optimist’s Point of View
the energizing art of choreographing
people and activities in order to create a
show that creates memories of a
Pessimist’s Point of View
the stressful work of
planning meetings or
events, and can be a very
demanding career choice.
supports business objectives, including
management functions, corporate
communications, training, marketing,
incentives, employee relations, and
customer relations, scheduled alone or
in conjunction with other events.
Trade Shows and Exhibits
An event bringing buyers and sellers
and interested persons together to view
and/or sell products, services, and other
resources to a specific industry or the
general public, scheduled alone or in
conjunction with other events.
5 Questions to Ask When
Creating an Event Concept
1. Why is the event being held?
2. Who are the event's stakeholders?
3. When is the event taking place?
4. Where will the event be staged?
5. What is the event content or product?
Step 1: Stick to your brand
Step 2: Brainstorm ideas
Step 3: Apply the theme