Events Management: The Basics

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A lecture presented about the basics of doing event management and its pros and cons.

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Events Management: The Basics

  1. 1. Definition Event Planning consists of coordinating every detail of meetings and conventions, from the speakers and meeting location to arranging for printed materials and audio-visual equipment. Event planning begins with determining the objective that the sponsoring organization wants to achieve. Planners choose speakers, entertainment, and content, and arrange the program to present the organization's information in the most effective way.
  2. 2. Definition is a process by which an event is planned, prepared, and produced.
  3. 3. The Optimist’s Point of View the energizing art of choreographing people and activities in order to create a show that creates memories of a lifetime.
  4. 4. Pessimist’s Point of View the stressful work of planning meetings or events, and can be a very demanding career choice.
  5. 5. “The Emerging Profession”
  6. 6. GENRE
  7. 7. supports business objectives, including management functions, corporate communications, training, marketing, incentives, employee relations, and customer relations, scheduled alone or in conjunction with other events.
  8. 8. Cause-Related & Fundraising Events • charitable • cause-related • beneficial
  9. 9. Trade Shows and Exhibits An event bringing buyers and sellers and interested persons together to view and/or sell products, services, and other resources to a specific industry or the general public, scheduled alone or in conjunction with other events.
  10. 10. Trade Shows and Exhibits
  11. 11. Entertainment and Leisure
  12. 12. CONCERT Entertainment and Leisure
  13. 13. FASHION SHOW Entertainment and Leisure
  14. 14. Sporting Event
  15. 15. Physical activity that is governed by a set of rules or customs and often engaged in competitively.
  16. 16. Media Event
  17. 17. • Press Conference • Press Launch
  18. 18. CREATING AN EVENT
  19. 19. 5 Questions to Ask When Creating an Event Concept 1. Why is the event being held? 2. Who are the event's stakeholders? 3. When is the event taking place? 4. Where will the event be staged? 5. What is the event content or product?
  20. 20. Step 1: Stick to your brand Step 2: Brainstorm ideas Step 3: Apply the theme
  21. 21. KNOWING YOUR EVENT BUDGET
  22. 22. SPONSORS PLEDGES ORG BUDGET EX-DEALS DONATION
  23. 23. HOW? WHO? WHY?
  24. 24. HOW TO TALK TO YOUR POSSIBLE SPONSORS?
  25. 25. MEETING WITH YOUR SPONSOR
  26. 26. VENUE LOGISTIC REQUIREMENTS MANPOWER PROGRAM ATTENDEES
  27. 27. THE EVENT MANAGER •On-the-go •Quick •Energetic
  28. 28. EVENT MANAGER’S
  29. 29. PRAY
  30. 30. Presented By FLOR D. MATILDO flor@lozatech.com (0935) 2625196

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