Wordpress for Business

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Half day course for Business Gateway Fife about using Wordpress as a business website.

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Wordpress for Business

  1. 1. Creating a Website with WordPress1
  2. 2. Aims of the SessionThis session will demonstrate how you can use WordPress to create,maintain and develop your online presenceYour Presenter Pauline Randall, Florizel Media2
  3. 3. WordPress for Business• Timing of session• Fire Alarm and Fire Exit• Other administration• Introductions3
  4. 4. Workshop ObjectivesAs a result of this session, you will:• Be familiar with the key components of a WordPress site• Understand how to add and edit content• Understand how to change the look and feel of a WordPresssite• Know how to find and install extra functionality for yourWordPress site• Understand how to keep your WordPress website secure4
  5. 5. What is WordPress?• From simple blog platform in 2003 to fully-functional contentmanagement system today• Completely free to use and modify• Pay for hosting or specialist service• Easy to customise look and feel• Aimed at novice and developer• Designed to be extended5
  6. 6. Sample WordPress Websiteshttp://WordPress.org/showcase/tag/business/http://www.creativebloq.com/web-design/examples-WordPress-11121165http://florizelmedia.com/http://www.britishscienceassociation-taysidefife.org/http://www.stjohnsdumfries.org/http://www.mndscotland.org.uk/http://www.stuartlowphotography.co.uk/Search for: powered by WordPress6
  7. 7. Benefits• Free• Popular• Fully customisable – with skill• Easy to maintain contentmanagement system• Template driven – consistent• Free plugins and extensions7
  8. 8. Drawbacks• Popular – security considerations• True customisation needs technical skills• Reliance on others for updates and extensions• What if you get stuck?8
  9. 9. DASHBOARD9
  10. 10. Starting point when you log into WordPressCustomisewhat youseeOverview ofyour sitePlugin which linksto GoogleAnalytics10
  11. 11. This page shows which updates your site needs. These can includeWordPress itself, theme updates and plugin updates11
  12. 12. POSTS12
  13. 13. Posts – articles for your blog are created in this sectionAll posts: A list of all the existing posts on your site. This includesdrafts which havent yet been published.Add new: Create a new blog postCategories: Manage your blog categories – add, edit, deleteTags: Manage your blog tags – add, edit, delete13
  14. 14. MEDIA14
  15. 15. Media – your images, videos, documents etc that you’ve uploadedIn this section you can upload, manage existing and delete filesThere is a very basic image editing function within the media library15
  16. 16. LINKS16
  17. 17. Links – If you have a blogroll (links to other blogs)then this is where you’ll manage them17
  18. 18. PAGES18
  19. 19. Pages – here you create and edit your webpages19
  20. 20. COMMENTS20
  21. 21. If you allow commenting on your posts then this is whereyou can carry out moderation21
  22. 22. WIDGETS AND PLUGINS22
  23. 23. WidgetsWidgets are small modules that offerusers drag-and-drop sidebar contentplacement through the implementationof plugins extended abilities.Some of these Widgets offercustomization options such as webforms to fill out, includes or excludesof data and information such asCategories, Archives and RecentPosts, optional images thoughslideshows and/or carousels, amongstother customization features.PluginsOne very popular feature of WordPress isits rich plugin architecture which allowsusers and developers to extend its abilitiesbeyond the core installation.WordPress has a database of over 24,000plugins, each of which offer customfunctions and features enabling users totailor their site to their specific needs.These customizations range from SEO(Search Engine Optimization) enhancers tocontent-displaying features, such as theaddition of widgets and navigation bars.http://en.wikipedia.org/wiki/WordPress23
  24. 24. APPEARANCE24
  25. 25. Themes: Here you can manage the look of your website. What you change willdepend upon the theme you have installed•Free pre-designed•Paid pre-designed•Customisable•Frameworks• Genesis• Headway• ithemes•Create from scratch – HTML/PHP/CSS skills•Be careful with sites offering free themes25
  26. 26. Widgets: There is a basic set of widgets that come with WordPress. Others may beadded as you install new plugins.26
  27. 27. Menus: In this section you can create and edit your menus. The number of menus thatyou can have depends upon the theme you have installed.As well as links to internal pages you can create menu items that link to external sites27
  28. 28. Editor: Here you can change the coding for your site.Don’t touch unless you know what you’re doing!28
  29. 29. PLUGINS29
  30. 30. Plugins: Use this section to find, install, delete plugins30
  31. 31. Plugins: Search for new plugins by keywordIf you’ve little experiencewith WordPress avoidplugins that are very new,have had few downloads orthat have poor or fewreviews. Choose wellestablished plugins bychecking the details aboutthem. 31
  32. 32. USERS32
  33. 33. Users: here you can add and delete users (people who can login to your site).Make sure you never have a user called ‘Admin’ or ‘Administrator’ – they are the mostcommonly used usernames for top level access and anyone trying to hack your sitewill try these out first.Make sure you give the appropriate level of access to other users – never any higherthan they need.Administrator – somebody who has access to all the administration featureswithin a single site.Editor – somebody who can publish and manage posts including the posts ofother users.Author – somebody who can publish and manage their own posts.Contributor – somebody who can write and manage their own posts but cannotpublish them.Subscriber – somebody who can only manage their profile.33
  34. 34. TOOLS34
  35. 35. Tools: A tool that lets you create quick posts from any webpage together withtools for importing content from other blogs and for exporting your WordPresssite.35
  36. 36. SETTINGS36
  37. 37. Choose the dateand time formatthat you preferMake sure this isan address youregularly collectmail fromWhat your site iscalled (yourcompany nameusually) and whatit’s about37
  38. 38. Make life easier by setting these tothe most common options you use –will save you changing them everytime.38
  39. 39. Change thissetting if you’reusing yourWordPress site asa normal websiterather than a blog39
  40. 40. You can leave most of this page as it is. Theone setting you should change is toautomatically close comments – it will stopspammers posting links on old posts whereyou might not notice.40
  41. 41. This page can be left as it is41
  42. 42. WordPress default naming structure for postsisn’t very friendly – change to either ‘month andname’ or ‘post name’42
  43. 43. Other SettingsYou’ll see other options heredepending on which plugins you haveinstalled. Some plugins place optionsunder the Settings section, others willcreate their own section in the righthand menu area.43
  44. 44. Useful types of plugins• Askimet (preinstalled – needs activating)• Security• Analytics• Maps• On-line stores• Social Media• Forms• Mobile site conversionhttp://www.WordPress.org/extend/44
  45. 45. Questions?45

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