CILIPS Autumn 2011 - Who needs social media?

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Conference presentation for CILIPS autumn meeting 2011

Conference presentation for CILIPS autumn meeting 2011

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Transcript

  • 1. Who needssocialmedia?
    Pauline Randall
  • 2. A tale of two social media…
  • 3. Saturday morning, Notting Hill
    daylesfordorganic
  • 4.
  • 5. Mike has nearly 17,000 followers
  • 6.
  • 7.
  • 8. Meanwhile the day before in Glasgow…
    How not to handle negative sentiment on social media – a case study
  • 9. Plus countless blog posts, Facebook reposts, conversations etc
  • 10. Social media is powerful
  • 11. Now that we’ve got that out of the way here are 21 social tools to play with
  • 12. 1. Animoto
    Make videos from still images, text and video
    Free videos if they are 30 seconds or less
    Subscription model for longer, higher resolution video
    Different formats
    Can be downloaded, used locally, put into YouTube etc
    Licenced music available
  • 13. 2. Dropbox
    Free (up to 2 gb) service for
    Uploading documents
    Sharing documents
    Back-ups
    Files accessible anywhere including via mobile
    Good for
    Collaborative work
    When travelling
    Watch out for
    Not all apps on iPhone/iPad work with dropbox
    Also consider iCloud for syncing files, images etc
  • 14. 3. Eventbrite
    Online service for organising events
    Handles payments and ticketing
    Free events are free to list
    Events can be public and listed on Eventbrite
    Or they can be private – invitation only events
    Good for
    Promoting events
    Managing responses
    Looking professional
    Integrating into websites etc
    Analytics – get data about your event
    iPhone app to check attendees in – smarter than paper!
    Don’t forget to check out the site for events to attend!
  • 15.
  • 16. 4. Facebook
    Very large social network (800+ million users)
    Use Pages for marketing
    New students
    Potential students
    Alumni
    Groups (open or closed)
    Collaboration
    Discussion
    Feedback
    Adverts
    Promoting courses, events etc
  • 17. 5. Flickr
    Photo and video sharing site
    Repository of course, school, establishment pictures
    For students
    For staff
    Useable image bank – many are uploaded under Creative Commons licence
    Locate images using the map function
  • 18. 6. Foursquare
    Location-based mobile platform
    Allows users to ‘check-in’
    But what’s it good for?
    Can be used as part of a marketing strategy
    Special offers
    Contests
    Engagement
    The Foursquare api can be used to build other apps – for example this one from Harvard University
  • 19. 7. Google docs
    Word processing, slideshows, spreadsheets etc
    Online
    Shareable
    Free
    Accessible anywhere
  • 20. 8. Google +
    Google’s 3rd attempt at social media
    Attempting to take on Facebook
    Allows you to arrange contacts in circles depending on what you want to share
    Facebook’s response is Lists
    They are adding functionality in stages
    Huddle – web video conferencing
    Organisational pages not available yet
    The jury is still out on this one!
  • 21. 9. Jing
    Screen capture – stills or video
    Free (with a premium version)
    Made by Techsmith who make Camtasia
    Very simple
    Downside:
    You’ll need to convert it from .swf if you want to upload into YouTube
    Alternatively upgrade for $14.95 per year
    Also check out Screenr
  • 22. 10. Lanyrd
    A social conference directory
    See who’s attending
    Track the conversation whether you are there or not
    Add conferences, workshops etc
    Keep in touch with a conference or find conferences to attend
  • 23. 11 LinkedIn
    Professional profiles
    Organisation profiles
    Groups
    Q&A
    Why use it?
    Encourage students to get promote themselves professionally
    Start their network of contacts now
    Job hunt
    Get applicants to apply for jobs via LinkedIn
    Promote the organisation properly
    Research other people and other organisations
  • 24. 12. More Google products
  • 25. 13. Posterous
    A very flexible blogging site
    You can email your posts in or add them on the web
    You can notify out via a range of other social media sites like Twitter and Facebook
    You can be public
    Or you can create private groups
  • 26. 14. Prezi
    Non-linear presentation tool
    Looks way cooler than PowerPoint ;)
    Can make you feel sea-sick!
    Also take a look at the PowerPoint plug-in pptPlex which does a similar thing
    Take a look at an example of Prezihere
  • 27. 15. Quora
    Questions, questions and yet more questions
    Relatively new social Q&A site
    You ask a question and other people provide answers and also rate them up
    Theory is that the best ride to the top
    You can also edit other people’s questions…
    The site monitors can be somewhat pedantic
    Big question – will be it be more reliable than Yahoo Answers?
  • 28. 16. Scribd
    Social publishing
    From single sheet docs to books
    As well as being a good place to publish to it is also an excellent resource
    A lot of free content however…
    There is an increasing amount of paid for content these days
  • 29. 17. Slideshare
    Upload and share
    Slide presentations
    Documents
    Video
    Share publicly or privately
    Huge resource although the search function isn’t the best
  • 30. 18. Storify
    Turn tweets, video, news, images into a story
    Pull together via drag and drop
    An example
    You can add text and commentary and rearrange the content
  • 31. 19. Twitter
    Microblogging service
    More than just about breakfast!
    Use it for
    Gathering information
    Disseminating information
    Sharing conversation
    Tracking particular subject areas/keywords
    Promoting events
    Answering questions
  • 32. 20. Xtranormal
    Text to speech
    Create cartoon videos with a script
    Can be incredibly simple
    Or very complex
    Free version online plus subscription service
    They have an education safe version (via cookie)
  • 33.
  • 34. 21. Youtube
    Video uploading and sharing
    Use channels to keep things together
    Great resource - someone, somewhere will have made a video of whatever you want to do!
  • 35. Helping youmake sense of the digital world
    Website: www.florizelmedia.com
    Twitter: @florizelmedia
    Facebook: Facebook.com/florizelmedia
    Email: info@florizelmedia.com