Reader development and social media cilips june 2012

READER DEVELOPMENTAND SOCIAL MEDIAPauline RandallFlorizel Media Ltd

Define Reader Development… Reader development means active intervention to: • increase peoples confidence and enjoyment of reading • open up reading choices • offer opportunities for people to share their reading experience • raise the status of reading as a creative activity Reader development is audience development for literature Reader development sells the reading experience and what it can do for you, rather than selling individual books or writers. It builds the audience for literature by moving readers beyond brand loyalty to individual writers, helping them develop the confidence to try something new. Opening the Book

Not everyone…• Can get to a reading group • Physical ability • Time availability • Support systems – child minding etc• Is confident enough • To share experiences in public

Why social media?• An opportunity to widen the range of • Experimentation • Conversation • Encouragement • SharingBeyond the local, physical area

HOW IS THIS BEINGDONE?

Connecting Webs YouTto real life ite Twi ube readingShari Convers tte groups ngExperimenation Ap r Sto tation ps Fli rifyUpda Virtual tes ckComm reading r Face ents groups book Author Bl

Further resources• http://www.islington.gov.uk/publicrecords/Documents/Leis ureandCulture/Pdf/fs_reader_development_websites11_1 1.pdf

Reader development and social media cilips june 2012

by Florizel Media on Jun 11, 2012

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Reader development and social media cilips june 2012 Presentation Transcript