Conference presentation for the CILIPS Conference 2012

1. READER DEVELOPMENT
AND SOCIAL MEDIA
Pauline Randall
Florizel Media Ltd

2. Define Reader Development…
Reader development means active intervention to:
• increase people's confidence and enjoyment of reading
• open up reading choices
• offer opportunities for people to share their reading experience
• raise the status of reading as a creative activity
Reader development is audience development for literature
Reader development sells the reading experience and what it can
do for you, rather than selling individual books or writers. It builds
the audience for literature by moving readers beyond brand loyalty
to individual writers, helping them develop the confidence to try
something new.
Opening the Book

4. Not everyone…
• Can get to a reading group
• Physical ability
• Time availability
• Support systems – child minding etc
• Is confident enough
• To share experiences in public

5. Why social media?
• An opportunity to widen the range of
• Experimentation
• Conversation
• Encouragement
• Sharing
Beyond the local, physical area

6. HOW IS THIS BEING
DONE?

14. Connecting Webs
YouT
to real life ite
Twi ube
reading
Shari Convers tte
groups
ng
Experimenation Ap r Sto
tation ps Fli rify
Upda Virtual
tes ck
Comm reading r Face
ents groups book
Author Bl

15. Further resources
• http://www.islington.gov.uk/publicrecords/Documents/Leis
ureandCulture/Pdf/fs_reader_development_websites11_1
1.pdf