Workshop for facebook page ownersMarion van Putten & Karlijn de Wit                                     Challenge the futu...
Challenge the future   2
Challenge the future   3
Challenge the future   4
Challenge the future   5
Challenge the future   6
Challenge the future   7
Challenge the future   8
Challenge the future   9
Challenge the future   10
Challenge the future   11
Challenge the future   12
Challenge the future   13
Challenge the future   14
Your facebook pages• Have you set a goal?• Have you set your target audience?• Do you have a content strategy?            ...
How to attract fans to your Page• Via your website• Email sign• Contests   • Mind the rules   • Keep the price relevant• G...
Challenge the future   17
Pay attention to your Page• Cover photo   • Inspire   • Mind the rules                             Challenge the future   18
Pay attention to your Page• Cover photo   • Inspire   • Mind the rules                             Challenge the future   19
Pay attention to your Page                             Challenge the future   20
Pay attention to your Page• Make sure your contact info is right                                         Challenge the fut...
Nice, but…• “Less than one percent of your fans ever go back to your  facebook page”• “85% of all page interaction is in y...
It’s all about interaction!                              Challenge the future   23
How to get into that newsfeed?• It’s not about the number of fans• It’s the interaction that counts!                      ...
How to get into that newsfeed?                           Challenge the future   25
Edgerank           Challenge the future   26
Edgerank           Challenge the future   27
Edgerank           Challenge the future   28
Edgerank• Facebook is not twitter• Facebook is no RSS feed• Consequece Edgerank: Make sure you post your content at  the r...
Content is King                  Challenge the future   30
Tips & Tricks• Post outside office hours     • Scheduling tool•   Keep it short (interaction decreases after 240 character...
What works for TU Delft Library                           Challenge the future   32
What works for TU Delft Library                           Challenge the future   33
Challenge the future   34
What works for TU Delft                          Challenge the future   35
Challenge the future   36
How can we all work together?                           Challenge the future   37
Social media cafe                    Challenge the future   38
Upcoming SlideShare
Loading in …5
×

Workshop for tu delft facebook page owners

359 views
287 views

Published on

We (Marion van Putten & Karlijn de Wit) believe in the power of social media en the power of sharing knowledge, we organized a workshop for TU Delft Facebook managers. For an overview of the TU Delft fanpages, go to: https://www.facebook.com/TUDelft/app_499274146756653

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
359
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Workshop for tu delft facebook page owners

  1. 1. Workshop for facebook page ownersMarion van Putten & Karlijn de Wit Challenge the future 1
  2. 2. Challenge the future 2
  3. 3. Challenge the future 3
  4. 4. Challenge the future 4
  5. 5. Challenge the future 5
  6. 6. Challenge the future 6
  7. 7. Challenge the future 7
  8. 8. Challenge the future 8
  9. 9. Challenge the future 9
  10. 10. Challenge the future 10
  11. 11. Challenge the future 11
  12. 12. Challenge the future 12
  13. 13. Challenge the future 13
  14. 14. Challenge the future 14
  15. 15. Your facebook pages• Have you set a goal?• Have you set your target audience?• Do you have a content strategy? Challenge the future 15
  16. 16. How to attract fans to your Page• Via your website• Email sign• Contests • Mind the rules • Keep the price relevant• Good and relevant content! Challenge the future 16
  17. 17. Challenge the future 17
  18. 18. Pay attention to your Page• Cover photo • Inspire • Mind the rules Challenge the future 18
  19. 19. Pay attention to your Page• Cover photo • Inspire • Mind the rules Challenge the future 19
  20. 20. Pay attention to your Page Challenge the future 20
  21. 21. Pay attention to your Page• Make sure your contact info is right Challenge the future 21
  22. 22. Nice, but…• “Less than one percent of your fans ever go back to your facebook page”• “85% of all page interaction is in your fans own newsfeed” Challenge the future 22
  23. 23. It’s all about interaction! Challenge the future 23
  24. 24. How to get into that newsfeed?• It’s not about the number of fans• It’s the interaction that counts! Challenge the future 24
  25. 25. How to get into that newsfeed? Challenge the future 25
  26. 26. Edgerank Challenge the future 26
  27. 27. Edgerank Challenge the future 27
  28. 28. Edgerank Challenge the future 28
  29. 29. Edgerank• Facebook is not twitter• Facebook is no RSS feed• Consequece Edgerank: Make sure you post your content at the right time and make sure it generates interaction. Else less and less fans will see your satus updates. Challenge the future 29
  30. 30. Content is King Challenge the future 30
  31. 31. Tips & Tricks• Post outside office hours • Scheduling tool• Keep it short (interaction decreases after 240 characters)• Tone of voice• Daily (but not too pushy)• Photo’s, photo’s, photo’s• Video’s• Ask (relevant) questions• Fill in the blanks• Celebrate!• Language?• Workflow? Challenge the future 31
  32. 32. What works for TU Delft Library Challenge the future 32
  33. 33. What works for TU Delft Library Challenge the future 33
  34. 34. Challenge the future 34
  35. 35. What works for TU Delft Challenge the future 35
  36. 36. Challenge the future 36
  37. 37. How can we all work together? Challenge the future 37
  38. 38. Social media cafe Challenge the future 38

×