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The very last room
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The very last room

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  • 1. A new management technique and enemy to revenue managersBy: Alexandra Humnicki, Raphaelle Levet, FlorianeBrette, Yacine Sabaoui,
  • 2.  An I-phone application in 2011  For last minute hotel room bookings  With preferential room rates  Booking times: 12.00pm - 2.00 am  Available in France only  Prices decrease „live‟ cent by cent between 12.00 pm – 2.00 am  Discounts from 20% - 70%"The longer you wait, the less you pay"
  • 3.  A room at a cheaper  Risk of not having a rate room- requires plan B incase… Very fast booking  Not for the faint (less than 1 minute) hearted Up to 70% discount  No choice of rooms- for customer No competitor  Requires more Optimize occupancy organization & rate for hotels communication  Must pay immediately online Advantages Disadvantages
  • 4.  “Last time I used it in Toulouse, I was very satisfied. My reservation was 10 minutes before arrival and in a 4 * hotel” “Be careful with this app, as some hoteliers are not informed well and refuse bookings through this app” “Idon‟t think prices are more competitive than other sites such as booking.com”