Floriane BretteValentine Follin-Arbelet
   Mobile application     Music     Order     Booking   International fashion news   Offers   W events   W music p...
   Twitter   Facebook   Plan and book event   Heritage presentation   Mobile application       Iphone / Ipad/ Androi...
   Twitter / Yout tube / Facebook   Mobile application   Guest reviews   Partner ship brands   Offers   Booking   B...
   Gift card   Offers   Four seasons chief recipes   Free night gain for participating resort   Special promotion   ...
   W has a wonderful interactive presentation with a    huge page full of clear and interesting information.   Intercont...
   Westin website could be more original and    should use more pictures. They suggest many    activities but the website...
   Besides Four season are only focus on    numerous and big pictures which didn ’t    change these last time. They were ...
Digital IQ : How to be the best
Digital IQ : How to be the best
Digital IQ : How to be the best
Digital IQ : How to be the best
Digital IQ : How to be the best
Digital IQ : How to be the best
Digital IQ : How to be the best
Digital IQ : How to be the best
Digital IQ : How to be the best
Digital IQ : How to be the best
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Digital IQ : How to be the best

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Digital IQ : How to be the best

  1. 1. Floriane BretteValentine Follin-Arbelet
  2. 2.  Mobile application  Music  Order  Booking International fashion news Offers W events W music player Interactive visit of hotels Twitter Starpoint bonus You Tube
  3. 3.  Twitter Facebook Plan and book event Heritage presentation Mobile application  Iphone / Ipad/ Android/ Blackberry / Windows phone / Mobile web Ipad application  concierge insiders guide  Kitchen cookbook
  4. 4.  Twitter / Yout tube / Facebook Mobile application Guest reviews Partner ship brands Offers Booking Bonus starpoints « Stay in gear » program
  5. 5.  Gift card Offers Four seasons chief recipes Free night gain for participating resort Special promotion Meeting and events Partnership Four season Magazine Twitter / Facebook / You tube / Google +
  6. 6.  W has a wonderful interactive presentation with a huge page full of clear and interesting information. Intercontinal hotels website also has a nice interactive presentation thanks amazing pictures but not as W with different suggestion. They are also focus on mobile application, especially for Ipad. Four seasons has a interactive presentation with different suggestion but it recovers all the page and do not make easy the use of the website.
  7. 7.  Westin website could be more original and should use more pictures. They suggest many activities but the websites could be more attractive. W has numerous ideas of touch points such as  News  W events (good communication)  W music player (choose your playlist)  Interactive visits of the hotel  Complete mobile application (playlist…)
  8. 8.  Besides Four season are only focus on numerous and big pictures which didn ’t change these last time. They were no innovative and didn’t think about more interative and original digital IQ. W hotels website is more than just a booking engine ! You have everything you need for any demand and even more than you thought.

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