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Presentation Devernois Franchise opportunity

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A great opportunity to open a new shop with the back up of an international company !!

A great opportunity to open a new shop with the back up of an international company !!

Published in: Business, Automotive

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  • 1.   A  Unique     Retail  Business  Opportunity  
  • 2. History   •  From  its  beginnings  in  the  twen;es,  DEVERNOIS  has  today  become  a   leading  fashion  label  of  interna;onal  renown.  Thanks  to  its  commitment   to  quality  and  knitwear  talent,  the  family-­‐owned  company  has  successfully   preserved  the  Devernois  Tradi;on,  the  expression  of  a  ;meless  chic  and   elegance  handed  down  from  genera;on  to  genera;on.     •  Created  in  1927  by  Claudius  Devernois,  the  company  ini;ally  specialized   in  jacquard  knitwear  for  men,  women  and  children,  before  management   shiNed  its  focus  to  women’s  ready-­‐to-­‐wear  in  the  six;es.     •  The  label  was  further  developed  in  the  seven;es  by  the  founder’s   children,  Jean  Bernard  and  Zélia  Devernois,  and  Zélia’s  husband,  Pierre   Boël.     •  During  the  eigh;es,  DEVERNOIS  very  quickly  expanded  into  other   European  markets  and  stepped  up  the  pace  of  growth  by  developing  a   franchise  network.  It  also  went  public  with  an  ini;al  public  offering  of   shares  on  the  Paris  Bourse.        
  • 3. Shop  and  Window  
  • 4. The  Future   •  The  second  genera;on  made  the  label  a  market  success  and  led  a  host  of   unforgeWable  adver;sing  campaigns  based  on  the  slogan  “En  Devernois,   je  suis  moi”  (“When  I’m  wearing  Devernois,  I  can  be  myself”).       Historically  a  manufacturer,  DEVERNOIS  now  has  180  retail  outlets,  and   the  arrival  of  the  third  genera;on  has  invigorated  the  label  in  terms  of   both  design  and  distribu;on.   Zélia’s  daughter,  Séverine  Brun,  has  reprised  the  DEVERNOIS  look,   promising  a  contemporary  slant  while  remaining  true  to  the  Devernois   tradi;on.  As  a  young,  ac;ve,  athle;c  execu;ve  who  successfully  combines   a  career  and  family  life,  Séverine  can  easily  iden;fy  with  her  customers.   She  is  leading  Devernois  into  a  new  phase  of  its  long  history,  by  moulding   the  company’s  tradi;on  of  quality  with  a  contemporary,  signature  look.   With  her  inside  knowledge  of  the  family  business,  Séverine  is  able  to  build   on  the  label’s  strengths  and  modernize  it  using  a  strong  product/store   concept.  
  • 5. WINTER  2013  
  • 6. Franchise  Bou;que  
  • 7. HEAD  OF  TERMS   •  Devernois  will  decide  with  you  your  budget  of   buying  following  your  retail  Turnover  target.   •  Devernois  will  Deliver  the  Stock  in  your  Store   as  per  your  order.   •  Devernois  will  take  back  10%  of  your  unsold   Stock  aNer  the  sales  has  finished.   •   Devernois  will  provide  a  Merchandise  and   window  Guide  Book  
  • 8. Benefits   •  No  Franchise  fees  or  royalty  are  owed  to   Devernois   •  Devernois  will  refund  at  the  end  of  the  year   •   50%  of  your  adver;sing  expense  limited  to   your  annual  buying  budget.   •  Point  of  sale  Terminal  Provided  by  Devernois   •  Point  of  Sale  support  –  Poster,  catalogues  ect   •  Devernois  Send  a  Merchandiser  to  your  Store   Every  Season  
  • 9. Devernois  Developer     •  The  Devernois  developer  will  support  you  all   the  way  from  the  beginning    to  start  of   trading.   •  ANer  the  store  is  open  the  developer  will  be   on  hand  to  help  you  and  will  visit  your  store       every  season.   •  Devernois  head  office  provide  everyday   support.  
  • 10. Shop  Concept  
  • 11. WINTER  2013  
  • 12.   Dealings  with  the  development  of    Devernois  franchises  in  the  UK  and   Ireland         Email              devernois@b;nternet.com   Website    www.devernois.fr     Sophie  England    07771981857     Florence  Sibourd    01608  676226