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Presentation   Assignment #2
 

Presentation Assignment #2

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Presentation - Assignment #2

Presentation - Assignment #2
by: Flor D. González

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    Presentation   Assignment #2 Presentation Assignment #2 Presentation Transcript

    • Observation – Insights & Hidden Opportunities By: Flor González
    • Catchy Shapes
    • Enchanting Themes Believe = Opportunity for Dream Realization Red Carpet = VIP Welcome
    • Enchantment Continuity Color Scheme Continuity
    • Enchantment Continuity Color Scheme Continuity
    • Age Equality
    • UnexpectedBold Color Use= TrendyAttempt to appealto a new, youngeraudience?
    • Problems &Solutions Solution = Confusing Simple & tags/prices Effective
    • Red Color Use = MostCatchy EntrancesAnchor location orclose proximity = MostCatchy Entrances
    • Increased Use ofElectronics Balance Increased Use of Natural Resources (e.g. sunlight)
    • Multi-Color = YouthfulTarget Audience
    • Multi-Color Use Youthful Trend = Voice
    • Overwhelming Quantity = Confusion Combos/All-in- One = “Cost Effective”Health/FitnessTrend
    • Multi-Color UseMatching Product toPersonnel ProductPreference/Personality
    • Red/Pink/Animal Print &Lace = Feminine &Romance?
    • Cost EffectiveUse of Space =Division
    • Health/Fitness, ‘PopStar Shimmer’ andGlobal ThemesRepeated Over &Over Everywhere
    • Appeal toEmotions =Past, Present andFuture“Memories” Differentiation = Value Added
    • Appeal toCustomization =Personalization
    • Store/Customer Type= By Sport/Activity
    • -Most stores had single customers (vs. accompaniedcustomers), despite that Frisco, TX is very family-oriented. Day of theweek/time was probably very influential (I made observationsMonday early afternoon).-Most stores had very friendly, warm employees, particularly Macy’s(I was asked to be helped very frequently). My bias in favor of Macy’sprobably influenced in my perspective.-Out of Season items are what are mostly on sale.-Sale items are either out of sight in a corner in the back of the storeor in plain sight/middle of the hall.-And…of course chocolate impulsivity can readily be found nearregisters.