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Why using a cross-cultural training firm?

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  • Dfa Presentation

    1. 1. Global Effectiveness Training, Consulting & Development In A World of Differences, We Make All the Difference in the World dfa Dean Foster Associates
    2. 2. Why Cross-Cultural Training? <ul><li>60%+ OF ALL INTERNATIONAL JOINT VENTURES FAIL </li></ul><ul><ul><li>How much would a failed international project cost your organization? </li></ul></ul><ul><li>30% - 50% OF ALL EXPATRIATE MANAGERS FAIL* </li></ul><ul><ul><li>The average SUCCESSFUL assignment represents an investment of over $1,000,000 USD, and a failed assignment can cost your organization almost THREE TIMES that amount. </li></ul></ul><ul><li>48% OF ALL RETURNING EXPATRIATES LEAVE </li></ul><ul><ul><li>Almost half the international human resource investment your organization makes is lost or benefits the competition, while your organization fails to capture its most important global talent. </li></ul></ul>* Less than expected performance (“blackouts” & “brownouts”)
    3. 3. Average Assignment Costs
    4. 4. Cost of Cultural Training (as a Percentage of Total Relocation Cost for Family of Four) <ul><li>$1,400,000 USD - average cost for family of four in Tokyo </li></ul><ul><li>for three years, Net of salary ($100,000 USD) </li></ul>Cultural Training <1% Housing Allowance 25% Relocation, education, home leave, miscellaneous benefits 12.5% C.O.L.A. 10.5% Salary 19% Tax Offset 32% Source: Ernst & Young
    5. 5. Reasons for Unsuccessful Assignments <ul><li>Spouse/Family’s inability to adjust to cultural/physical environment </li></ul><ul><li>Expatriate’s Inability to adjust to cultural/physical environment </li></ul><ul><li>Other Family-related problems </li></ul><ul><li>Lacks skills necessary to conduct business in host country culture </li></ul><ul><li>Personality or emotional maturity </li></ul><ul><li>Inability to integrate job expertise with larger responsibilities of assignment </li></ul><ul><li>Inability to adapt to changing business priorities or organizational realignment </li></ul><ul><li>Lack of Technical Competence </li></ul>Source: ERC International Survey (162 Companies)
    6. 6. Why Cross-Cultural Relocation Training? <ul><li>Because: </li></ul><ul><ul><li>International assignments and global work represent a major corporate resource commitment, and those who do not understand the culture in which they must live and work do not provide an adequate “return on investment” </li></ul></ul><ul><ul><li>Globalization means people need to know how to be effective in a variety of cultural environments </li></ul></ul><ul><ul><li>Your organization needs people abroad who are working at the same level of excellence as is required at home, and you need a way to train to, insure and measure this performance </li></ul></ul><ul><ul><li>Your competition provides it! </li></ul></ul>
    7. 7. Adjustment to Life Abroad Emotional Response Departure Month 1 Months 5 and 6 + Homesickness can be extreme. Personal and family stress comparisons between “home” and “here”; rejection of on-site culture Months 2 - 4 Acceptance of reality (good or bad) of new culture as present “home” Stop comparing Daily living requirements Life becomes routine in a place still basically unfamiliar Adaptation enervation High (unrealistic) expectations of new culture. Charmed with newness “ Tourist” consciousness
    8. 8. Adjustment to Life Abroad with Intercultural Training Adjustment Response Departure Month 1 Months 5 and 6 + Months 2 - 4 Intercultural training shortens adjustment curve, producing immediate, measurable performance, maximizing global investment sooner.
    9. 9. Why Cross-Cultural Training? <ul><li>The Solution: </li></ul><ul><li>Cultural Training Provides - International managers with the critical information about how to deal with cultural differences enabling them to manage these gaps to their advantage </li></ul><ul><li>Cultural Training Retains Your Global Talent - empowering your organization to achieve its global goals </li></ul><ul><li>Cultural Training Costs Less Than 1% - of the total cost your company is already spending on the average international assignment and can greatly improve your ROI </li></ul>
    10. 10. Why Cross-Cultural Training? “ BLACK-OUTS” = early return “ BROWN-OUTS” = stay, but less than effective “ GET-OUTS” = repatriate failure
    11. 11. <ul><li>Directed and led by recognized leader and founder of field </li></ul><ul><li>Over 20 Years Cross-cultural Training Experience: </li></ul><ul><ul><li>Core competency is only Intercultural training & consulting </li></ul></ul><ul><li>Not just cross-cultural training: </li></ul><ul><ul><li>Premier, future - oriented ‘Global Effectiveness’ Training </li></ul></ul><ul><li>Unmatched worldwide resources & depth </li></ul><ul><ul><li>Original 100+ worldwide trainer & resource network </li></ul></ul><ul><ul><li>DFA certification process, Dean Foster wrote books </li></ul></ul><ul><ul><li>“ CULTURE COMPASS” online software </li></ul></ul><ul><li>Full assignment assessment & support: </li></ul><ul><ul><li>Trainer E-support - On-line/on-site assessment & evaluation : SRI </li></ul></ul><ul><li>“ Five Point” Global Support Training </li></ul><ul><li>Relocation and Global Business Curriculum & Consulting </li></ul><ul><li>Customization inherent to every program </li></ul><ul><li>Independent, uncompromising client-focus </li></ul>About DFA: From the Founding…To the Future…
    12. 12. Criteria for Effective Intercultural Training <ul><li>All Programs Must: </li></ul><ul><ul><li>Provide “deep” cultural awareness </li></ul></ul><ul><ul><li>Be driven by adjustment and adaptation concerns </li></ul></ul><ul><ul><li>Be designed to meet the needs of all stakeholders </li></ul></ul><ul><ul><li>Focus on relevant, up-to-date information </li></ul></ul><ul><ul><li>Employ adult-learner methodologies </li></ul></ul><ul><ul><li>Be an integral component of organizational global strategy, and provide multicultural global skills </li></ul></ul><ul><ul><li>Be global, application, theory, design, philosophy, going beyond traditional cross-cultural theory to global effectiveness training . </li></ul></ul>
    13. 13. The Dean Foster Associates Cross-Cultural Trainer Is . . . <ul><li>A DFA Professional Cross-Culturalist </li></ul><ul><ul><li>International Corporate Training Professional </li></ul></ul><ul><ul><li>Advanced Degrees in Cross-Cultural related Studies </li></ul></ul><ul><ul><li>Significantly experienced in living and working abroad </li></ul></ul><ul><ul><li>Selected, Trained & DFA-Certified </li></ul></ul><ul><ul><li>Deliver in local language and English </li></ul></ul><ul><li>Assisted by a Country Resource Professional </li></ul><ul><ul><li>Lived or Worked in-country/in-industry within the last year </li></ul></ul><ul><ul><li>Mirror transferee’s issues </li></ul></ul>
    14. 14. Roadmap for Developing Organizational Cultural Competency Executives Managers International HR Support Staff International Candidate Pool Awareness Skills Strategy Culture Compass Raising Global Awareness Doing Business With... (country/region specific) Negotiating With... (country/region specific) Cross-Border Joint Ventures & Strategic Alliances Develop/Implement IHR Strategy Culture Compass Business Across Borders Doing Business With... (country/region specific) Building Bridges (multi-national teams) Building Global Teams International Presentation Skills Culture Compass Communicating Across Cultures Communicating With... (country/region specific) Building Global Teams Hosting International Visitors Culture Compass Going Global Living & Working In... (country/region specific) Culture Compass Going Global Living & Working In... (country/region specific) International Candidate Assessments
    15. 15. BUILDING KNOWLEDGE: GLOBAL EFFECTIVENESS TRAINING <ul><li>Relocation Orientations (Living and Working In…) </li></ul><ul><ul><li>Expatriation - Pre-Departure </li></ul></ul><ul><ul><li>Impatriation - Post-Arrival </li></ul></ul><ul><ul><li>Repatriation - Pre/Post-Return </li></ul></ul><ul><li>Global Skills Programs (Business Seminars) </li></ul><ul><ul><li>Doing Business With… (country/region specific) </li></ul></ul><ul><ul><li>Building Bridges (multi-national teams) </li></ul></ul><ul><ul><li>Going Global (for IHR & international candidate pool) </li></ul></ul><ul><ul><li>Negotiating With…(for executives) </li></ul></ul><ul><ul><li>Business Across Borders (for managers) </li></ul></ul><ul><ul><li>Communicating Across Cultures (for staff) </li></ul></ul>
    16. 16. * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * <ul><li>More than 100 DFA-Trained and Certified Instructors around the world </li></ul><ul><li>Thousands of local on-site resources </li></ul>Worldwide Training Locations (means localized resources & cost savings)
    17. 17. DFA Continuous Distance Support Services <ul><li>Full-Assignment Trainer-based e-support </li></ul><ul><li>On-site worldwide trainer intervention support </li></ul><ul><li>Pre-program assessment tools: </li></ul><ul><li>- On-line/on-site relocation assessment tool </li></ul><ul><li>- On-line/on-site business adjustment tool </li></ul><ul><li>DFA “CULTURE COMPASS” tool </li></ul><ul><li>- Online/onsite “GLASS” organizational globalization assessment tool </li></ul><ul><li>Post-Program materials support </li></ul>
    18. 18. INITIATION OR QUERY… 1. Contact DFA 770-366-6736 [email_address] 2. We consult with you & client, and send you: - course overview - questionnaire - initiation form 3. We contact assignees, arrange logistics, copy you on relevant details 4. We deliver program, copy you on all feedback 5. We invoice you / you invoice client

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