CUUSOO in Hong Kong
Bringing User Innovation to HK (and the world!)




                                  Nicholas Wang
Why am I doing this?

Unfair
Inspired by Kohei Nishiyama
A Meaningful Life
So what’s the Problem?

 “Creators” not valued in Hong Kong
 Suppressed by Business owners
 No Design Freedom
 Designs don...
A Flawed System

IPs are not respected
Hence Designers are Not Valued
Hired Designers are paid for their time
Individual D...
CUUSOO
to create
  New
 World
 Order!
Collect & License
      Wishes
Users              Manufacturers




Wishes   Collect      License
Designers to Design

Designs meet user needs
License designs to Manufacturers
Designers keep the rights
Concentrate on Des...
How Good? Best Selling
     Item in MUJI

 Annual Sales: €8.2 mil

 Royalty: €92k
                          MUJI Sofa

CUU...
How Fast? An Idea Became
  a Product in 18 days


         MUJI Lamp



       CUUSOO Index: 100%
How Attractive? Users
 Willing to Pay Double!

          CEO’s PC


      CUUSOO Index: 100%
Even if not Produced, Idea
       has its Value

   918 customers

 CUUSOO INDEX: 64%
Hypothetical Ideas are listed on CUUSOO
User Communities play the role
        of Investors
CUUSOO’s System Evaluates
  Wishes’ Changing Value
Wish Maker     License Purchaser
Product Development opportunities are
              Quantified


     100%      21%         30%          100%




     42% ...
Manufacturers Offer their
      Estimates




    Choose plan with Maximum Profit
Customers choose their
   Preferable Price




     Reserve within Budget
But Only in Japan
Not Anymore!
We’re bringing CUUSOO to Hong Kong
          (and the World!)
We Start
 Small
with just one bag

The Kayla Tote bag
Complete One
  Life-cycle
    On a small scale

   Designer to act as
    Manufacturer

Once proven, we duplicate
The Goal

     Nick              Designers
To use CUUSOO’s
system in HK       License their designs
Prove it works     Com...
Dependencies

Designers to Submit Designs
Users to help Market the Designs
Everyone contributes to Growth of
Community
Man...
Risks

International Legal issues
Payment Issues
Trust
A Year
from Now
Our History will become
      Case Study!
Nick’s Wishes
Return control to “Creators”

  Creative Designs

     Respect IPs

       Communities to pick ethical manuf...
What You Can Do

Participate in design process
Marketing - blog, t weeter, facebook...
Submit your own wishes and designs
...
Feedback?

Facebook CUUSOO HK group
Nick (cloneofsnake)
CUUSOO.com
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Bringing CUUSOO style user innovation to Hong Kong

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  • Wow, thanks for uploading this! Somehow I tried like 3 times but still couldn't get slideshare to take it! How did you get ahold of a copy?

    If you are interested in Cuusoo, feel free to contact me, I'm working at their Tokyo office now.
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  • Familiar with the professionals in US & UK, I can see the problems that are common to designers everywhere.



    I met Kohei back in New York at a US-Japan Innovators network event. I was inspired by his vision and his dedication for the past 10 years!



    After years of working for large corporations in the US, I wanted to do something meaningful in Hong Kong (and not waste my time & life at another corporate job!)
  • I looked at problems that I care about... and try to work on a solution.



    One of which is how “creators” are so under-valued here in HK! Designers (and IT professionals) are paid 2x to 4x less than their counterparts in the US & UK.



    Business owners and managers mistaken themselves as designer! But only care about the bottom line.



    Designers are forced work long hours to produce sub-standard crap - a waste of life.



    As a result, designers are not connecting directly with the audience / users, so their designs do not directly address the users’ needs.
  • No good designs can come out of tightly controlled Designers, and on top of that, business owners don’t respect Intellectual Properties, they think they can just steal designs from others. For this reason, they don’t think they need to value Designers.



    Meanwhile, what is true around the world is that individual designers worry about selling their designs, losing its rights to the manufacturers, or worse, blatantly stolen by them.
  • So what’s the solution?



    Introducing CUUSOO.com
  • At CUUSOO.com’s core is its founder, Kohei Nishiyama’s ideal - to help make people’s wishes come true.
  • CUUSOO.com’s system means that Users work directly with Designers, hence the designs are proven to meet users’ demands.



    Designers license their designs to manufacturers through CUUSOO.com, they retain the rights to their designs.



    Manufacturers will handle the production and shipment, CUUSOO will pay designers royalty automatically, so Designers can just concentrate on designing.
  • Since CUUSOO.com is an established business in Japan, they have historical data to back them up.








  • Users who submit wishes and users who “vote” for them become “Investors”.








  • (That’s too bad~)
  • We’re not building a whole new English site for CUUSOO, but rather, we’re putting English contents on the existing Japanese CUUSOO.com.


  • When the first case has completed its entire life-cycle, we’ll have proven that CUUSOO’s system also works in Hong Kong. We can then move on to duplicate its success by opening to more “wishes” and designs from Hong Kong.
  • There are 2 different levels of Goal.



    For Nick personally, it’s to demonstrate the use of CUUSOO’s system in Hong Kong, prove that it works, market it and get people to come on board.



    For end users, the goal is to have Designers successfully license their designs through CUUSOO.com, or sell their designs like a “micro business”; Users to get their wishes fulfilled, and manufacturers to sign on and pick up orders from CUUSOO.
  • After the first case is proven successful...
  • Kohei and I also wondered about the risks and other issues that are not foreseen right now... but our thinking is to just take the first step, and carefully navigate our way to make this happen.
  • It won’t be easy, but if we stay our course, endure hardships and work hard, we will succeed. Our struggles will make a good story!


  • These are my ideals... I think what we’re doing here is very meaningful, and by doing it, I hope to take Hong Kong’s creative industries up a level!


  • Bringing CUUSOO style user innovation to Hong Kong

    1. 1. CUUSOO in Hong Kong Bringing User Innovation to HK (and the world!) Nicholas Wang
    2. 2. Why am I doing this? Unfair Inspired by Kohei Nishiyama A Meaningful Life
    3. 3. So what’s the Problem? “Creators” not valued in Hong Kong Suppressed by Business owners No Design Freedom Designs don’t fulfill user needs
    4. 4. A Flawed System IPs are not respected Hence Designers are Not Valued Hired Designers are paid for their time Individual Designers sell their Designs
    5. 5. CUUSOO to create New World Order!
    6. 6. Collect & License Wishes Users Manufacturers Wishes Collect License
    7. 7. Designers to Design Designs meet user needs License designs to Manufacturers Designers keep the rights Concentrate on Designing
    8. 8. How Good? Best Selling Item in MUJI Annual Sales: €8.2 mil Royalty: €92k MUJI Sofa CUUSOO Index: 100%
    9. 9. How Fast? An Idea Became a Product in 18 days MUJI Lamp CUUSOO Index: 100%
    10. 10. How Attractive? Users Willing to Pay Double! CEO’s PC CUUSOO Index: 100%
    11. 11. Even if not Produced, Idea has its Value 918 customers CUUSOO INDEX: 64%
    12. 12. Hypothetical Ideas are listed on CUUSOO
    13. 13. User Communities play the role of Investors
    14. 14. CUUSOO’s System Evaluates Wishes’ Changing Value Wish Maker License Purchaser
    15. 15. Product Development opportunities are Quantified 100% 21% 30% 100% 42% 26% 61% 51% 54% 36% 29% 28%
    16. 16. Manufacturers Offer their Estimates Choose plan with Maximum Profit
    17. 17. Customers choose their Preferable Price Reserve within Budget
    18. 18. But Only in Japan
    19. 19. Not Anymore! We’re bringing CUUSOO to Hong Kong (and the World!)
    20. 20. We Start Small with just one bag The Kayla Tote bag
    21. 21. Complete One Life-cycle On a small scale Designer to act as Manufacturer Once proven, we duplicate
    22. 22. The Goal Nick Designers To use CUUSOO’s system in HK License their designs Prove it works Complete Exit Spread the news
    23. 23. Dependencies Designers to Submit Designs Users to help Market the Designs Everyone contributes to Growth of Community Manufacturers to Come on Board
    24. 24. Risks International Legal issues Payment Issues Trust
    25. 25. A Year from Now Our History will become Case Study!
    26. 26. Nick’s Wishes Return control to “Creators” Creative Designs Respect IPs Communities to pick ethical manufacturers Manufacturers to keep a clean reputation
    27. 27. What You Can Do Participate in design process Marketing - blog, t weeter, facebook... Submit your own wishes and designs Spread the word
    28. 28. Feedback? Facebook CUUSOO HK group Nick (cloneofsnake) CUUSOO.com

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