Wk gets social_google+

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  • 1. August 18 th , 2011 Wolters Kluwer Gets Social Team Google+ +1 Jesse Bruns
  • 2. Agenda
    • Introductions
    • Team Charter
    • Google+ Overview
    • Google+1 Overview
    • Google+ vs. Facebook Implications
    • Google+, +1 and the Enterprise
    • Discussion
  • 3. Introductions
  • 4. Team Charter
    • Social business is important and it is beginning to permeate many aspects of marketing, product management and customer service
    • Team will collaborate on social across
      • WK business units
      • Geographies
    • Team will share
      • Knowledge
      • Best practices
      • Training materials
      • Success stories
  • 5. Google+ Overview
    • Google social networking platform to rival Facebook
    • Google plans to integrate search and social
    • Google wants to make data easier to consume and share
    • Chose Google+ name because it is an extension of Google itself
    • 5 million users in three weeks
    • At this time, you must be invited to join
    • Selected big brands have been participating (Ford, CBS)
    • Not Google’s first foray into social
      • YouTube
      • Orkut
      • Blogger
      • Buzz
      • Wave
  • 6. Google+ Overview – Status and Stream
  • 7. Google+ Overview - Circles
  • 8. Google+ Overview - Hangouts
  • 9. Google+ Overview - Huddle
  • 10. Google+ Overview – Instant Uploads
  • 11. Google+ Overview - Sparks
  • 12. Google +1 Overview
    • Google’s answer to the Facebook Like button
    • Add sentiment to search results
    • White and blue state
    • Shows on your Google+ profile and to your network
    • Shows in natural search results to people in your network and potentially to others outside of your network
    • Companies can add to their websites to encourage +1’s
    • Now part of paid search ads (SEM) as well
  • 13. Google+1 Overview – “White”
  • 14. Google+1 Overview – “Blue”
  • 15. Google+1 Overview – Paid Search
  • 16. Google+1 Overview – Google+
  • 17. Google vs. Facebook Implications
    • More U.S. traffic on Facebook
    • People consume online data differently
    • Facebook 500 million + users (no pun intended)
    • Follow the money – advertisers pay the bills
  • 18. Google vs. Facebook Implications
    • Facebook can target better based on user submitted demographic data
    • Google cannot as searching is mostly anonymous
    • Google+ elevates Google into the targeted landscape
    • Do not track legislation may make tracking cookies obsolete
    • Consumers listen to friend and peer recommendations more often than anonymous reviews and marketers
    • SEO – algorithm model vs. user driven model
    • People get the Like concept. Will they understand +1?
    • Consumer privacy concerns – Google vs. Facebook
  • 19. Google+, +1 and the Enterprise
    • Google +1
    • Brands rely on both natural and paid search - higher relevancy in ad serving is important
    • +1’s show up when searching; a key trigger in the purchase funnel
    • Likes are generally a point in time in the Facebook stream
    • Google+
    • Will consumers adopt?
    • Will Google optimize for brands?
    • Google has an advantage in that they can leverage other social (YouTube)
  • 20. Connect with us…
    • Jesse Bruns – Internet Marketing Manager
    • [email_address]
    • LinkedIn – www.linkedin.com/in/jessebruns
    • Amanda McAlpine – Social Media Marketing Coordinator
    • [email_address]
    • LinkedIn – www.linkedin.com/in/amandamcalpine526