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Wk gets social_google+






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    Wk gets social_google+ Wk gets social_google+ Presentation Transcript

    • August 18 th , 2011 Wolters Kluwer Gets Social Team Google+ +1 Jesse Bruns
    • Agenda
      • Introductions
      • Team Charter
      • Google+ Overview
      • Google+1 Overview
      • Google+ vs. Facebook Implications
      • Google+, +1 and the Enterprise
      • Discussion
    • Introductions
    • Team Charter
      • Social business is important and it is beginning to permeate many aspects of marketing, product management and customer service
      • Team will collaborate on social across
        • WK business units
        • Geographies
      • Team will share
        • Knowledge
        • Best practices
        • Training materials
        • Success stories
    • Google+ Overview
      • Google social networking platform to rival Facebook
      • Google plans to integrate search and social
      • Google wants to make data easier to consume and share
      • Chose Google+ name because it is an extension of Google itself
      • 5 million users in three weeks
      • At this time, you must be invited to join
      • Selected big brands have been participating (Ford, CBS)
      • Not Google’s first foray into social
        • YouTube
        • Orkut
        • Blogger
        • Buzz
        • Wave
    • Google+ Overview – Status and Stream
    • Google+ Overview - Circles
    • Google+ Overview - Hangouts
    • Google+ Overview - Huddle
    • Google+ Overview – Instant Uploads
    • Google+ Overview - Sparks
    • Google +1 Overview
      • Google’s answer to the Facebook Like button
      • Add sentiment to search results
      • White and blue state
      • Shows on your Google+ profile and to your network
      • Shows in natural search results to people in your network and potentially to others outside of your network
      • Companies can add to their websites to encourage +1’s
      • Now part of paid search ads (SEM) as well
    • Google+1 Overview – “White”
    • Google+1 Overview – “Blue”
    • Google+1 Overview – Paid Search
    • Google+1 Overview – Google+
    • Google vs. Facebook Implications
      • More U.S. traffic on Facebook
      • People consume online data differently
      • Facebook 500 million + users (no pun intended)
      • Follow the money – advertisers pay the bills
    • Google vs. Facebook Implications
      • Facebook can target better based on user submitted demographic data
      • Google cannot as searching is mostly anonymous
      • Google+ elevates Google into the targeted landscape
      • Do not track legislation may make tracking cookies obsolete
      • Consumers listen to friend and peer recommendations more often than anonymous reviews and marketers
      • SEO – algorithm model vs. user driven model
      • People get the Like concept. Will they understand +1?
      • Consumer privacy concerns – Google vs. Facebook
    • Google+, +1 and the Enterprise
      • Google +1
      • Brands rely on both natural and paid search - higher relevancy in ad serving is important
      • +1’s show up when searching; a key trigger in the purchase funnel
      • Likes are generally a point in time in the Facebook stream
      • Google+
      • Will consumers adopt?
      • Will Google optimize for brands?
      • Google has an advantage in that they can leverage other social (YouTube)
    • Connect with us…
      • Jesse Bruns – Internet Marketing Manager
      • [email_address]
      • LinkedIn – www.linkedin.com/in/jessebruns
      • Amanda McAlpine – Social Media Marketing Coordinator
      • [email_address]
      • LinkedIn – www.linkedin.com/in/amandamcalpine526