Social Media for Small Businesses

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An introduction to Social Media.

Presented at the Hamble Business Group Networking Event on Thursday 1st May 2014.

Published in: Marketing, Business, Technology
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Social Media for Small Businesses

  1. 1. Social Media for Small Businesses
  2. 2. Introduction You can no longer ignore Social Media! It is all around us and influencing both young & old This session will run through the following: - What is social media and the channels - How they can help your business - Confidence to start using social media - Who we are
  3. 3. Social Media Channels
  4. 4. Source: http://dustn.tv/active-users-2013/ The Stats...
  5. 5. Why is social media important to your business? Social media can be used to address a number of business objectives: - sell products / services - drive website traffic - drive footfall - drive publicity - reach new customers - improve SEO - monitor competitors - discover new ideas - customer feedback - educate customers ….plus much much more!
  6. 6. Business benefits Facebook - Engage & connect with customers - Build brand values - Reach new customers Google + - New but growing fast - Increase awareness & drive sales - Network - Improve SEO
  7. 7. Business Benefits LinkedIn - Huge networking potential - Increase awareness and promote - Share knowledge position as the expert - Generate new business Twitter - Global phenomenon - Reach new and existing customers - Monitor competitors
  8. 8. Business Benefits Instagram, Pinterest & YouTube - Share visual content - Brand building - Increase awareness - Promote products & services - Build trust - Educate
  9. 9. Conclusion - Use social media to grow your business and its reputation - It should form part of your marketing strategy and be a key business building tactic - Organic, slow growth is easier to control - Decide to try one or two, then PRACTISE! - Don’t be afraid of it. Harness it and run with it!

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