Media A2 Coursework    Jennifer Shutter
Time ManagementWeek 1 Monday 5th September 2011                  Week 7- 9 Monday 17th – 31st October 2011•  Case study of...
Teaser TrailersA teaser trailer is a short version of a trailer which ismade to gain the interest of the audience and to g...
Teaser Trailers Analysis                        Genre- Thriller/ActionTaken: http://www.youtube.com/watch?v=WTCDX28cbZsLay...
Teaser Trailers Analysis                        Genre- Thriller/ActionInception: http://www.youtube.com/watch?v=G70HCL2FEN...
Case Study: Marketing Campaign•  Film: Taken  The thriller Taken by Pierre Morel was released in 2008 and stared Liam   Ne...
Case Study Continued: Adverts                             Here is an examples of The Sun‟s                             web...
Facebook (social networks)are becoming one of the mostsuccessful ways of advertisingto a large audience. Here fans        ...
Print Media Key Terms• Masthead- is a graphic image or a text title which is located at a top of  a web page or magazine.•...
Analysing Print Media- Poster•   The main colours used in the Inception film poster are    black, blue, white and red. The...
Poster Analysis Continued•   The intended audience for this print media are men (as    the colours connote manly colours.)...
Analysing Print Media- Poster•    The main colours used in the poster are black,     grey and blue. These colours connote ...
Poster Analysis Continued•      The most persuasive technique used to gain       an audience from this poster is the strip...
Analysing Print Media- Film              Magazine Front Cover•   The main colours used in this issues of Empire magazine a...
Film Magazine Cover Analysis               Continued•   The main persuasive technique which have been used to    make peop...
Film Magazine Cover Analysis                 Continued•   The main graphic used is the revealing woman which is    represe...
Analysing Print Media- Film            Magazine Front Cover•   The colours used on this magazine front cover are grey,    ...
Film Magazine Cover Analysis             Continued•This magazine has used the persuasive technique to makereaders purchase...
BBFC• What is the BBFC?The British board of film classification• What different certificates are there?
BBFC continued taken from…http://www.bbfc.co.uk/classification/guidelines/intervention/    • What are the main issues they...
BBFC continued• How many films did  the BBFC cut in the  last 10 years?
Classification of my media productAs the BBFC decides what certificate to allocate to a filmI will not be able to allocate...
My Target Audience The demographics to decide my target audience are of  the following.Age: Teenagers and adults due to th...
The Difference Between Primary        and Secondary ReaserchThe difference between Primary and Secondary research is that ...
Primary ResearchFor my primary research I have                                           Are you male or female?constructe...
Questionnaire ResultsAre you Male or                  What Religion do    Female                         you follow?      ...
Questionnaire Results          Continued   Whats your                     Do you go to  favourite film                 mul...
Questionnaire Results                    ContinuedDo you find street racing thrilling?                                    ...
Secondary ResearchI did research into audience demographics by using the ukfilm council web site :http://www.ukfilmcouncil...
Secondary researchThe percentages of maleand female audiencesfor my specific genretype .            The percentages of eth...
Secondary research                   I have chosen the genres of actionThe genres that    and thriller/ suspense as these ...
Storyboard
Location Scout•   My first location choice was to film my teaser trailer in    Ashridge woods. I chose this place as my ta...
Risk AssessmentThe hazards that surround this location where I have chosen to film include:-   As this is a train station ...
Casting and Costume Design My main actor I have casted for my teaser trailer, poster and the selling point of my magazine ...
Prop list for filming• Peugeot 106 – this car will be used to reinforce the typical „boy  racer‟ stereotype which I want t...
Production Company LogoI have decided to name my productioncompany STORM. I decided this because Iwanted a picture of a li...
My Film Magazine Front CoverTo the right is my first draft of my film magazine front cover. Ichose to call the magazine Gr...
My Film Magazine Front CoverI then asked people my friends and other media studentswhat they thought of my magazine front ...
My Film Magazine Front Coverhttp://www.flickr.com/photos/71649445@N05/6476152015/in/photostream/Please click on the link t...
My Film PosterMy first film poster to choose from two has a pictureof a „engine start‟ key ring which I took myself toadve...
My Film PosterI have also produced the following film poster to choose between thisand the previous one. I took a photo of...
My Film PosterPlease click on the link to view my FilmPosterhttp://www.flickr.com/photos/71649445@N05/6476152087/in/photos...
My Teaser Trailerhttp://www.youtube.com/watch?v=lGI-TwtKk1cPlease click on the link above to preview myfinal teaser trailer
Audience Feedback –              Questionnaire1. Are you male or female?2. What genre do you think this teaser trailer is?...
Audience Feedback- Results    1.Are you male or female?                 2. What genre do you think this teaser trailer is?...
Audience Feedback- Results7. What did you think of                              10. what do you think out of 10? 10 being ...
EvaluationIn what ways does your media products use, develop orchallenge forms and conventions of real media products?    ...
EvaluationIn what ways does your media products use, develop or challengeforms and conventions of real media products?    ...
Evaluation      In what ways does your media products      use, develop or challenge forms and conventions of      real me...
EvaluationIn what ways does your media products use, develop or challengeforms and conventions of real media products? Con...
EvaluationIn what ways does your media product use, develop or challenge forms andconventions of real media products? Cont...
EvaluationHow effective is the combination of your media product and ancillary texts (i.e. magazine cover/ poster?) – plea...
Evaluation  What have you learned from   your audience feedback?http://www.youtube.com/user/flissaylesbury#p/a/u/0/uKPM787...
Evaluation             How did you use media technologies in the construction               and research, planning and eva...
Evaluation              How did you use media technologies in the construction              and research, planning and eva...
EvaluationHow did you use media technologies in theconstruction and research, planning andevaluation stages?Please click o...
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Final jen media a2 coursework

  1. 1. Media A2 Coursework Jennifer Shutter
  2. 2. Time ManagementWeek 1 Monday 5th September 2011 Week 7- 9 Monday 17th – 31st October 2011• Case study of film marketing campaign • Filming for teaser trailer• Analysis of teaser trailers • Creating production company logoWeek 2 Monday 12th September 2011 • Editing trailer• Analysis of film magazine front covers Week 10 Monday 7th November 2011• Analysis of film posters • Gain audience feedbackWeek 3 Monday 19th September 2011 • Make changes in response to audience feedback• Identify target audience, using demographics Week 11 – 13 Monday 14th – 28th November 2011• Carry out primary and secondary audience • Evaluation research Week 14 Monday 5th December 2011Week 4 Monday 26th September 2011 • Export and upload finished trailer• Storyboard • Attach link to trailer on PowerPoint• Location scout• Risk assessment• Casting• Prop list• Costume designWeek 5- 6 Monday 3rd – 10th October 2011• Film magazine front cover• Film poster• Taking any needed photos
  3. 3. Teaser TrailersA teaser trailer is a short version of a trailer which ismade to gain the interest of the audience and to get theaudience excited. This is the main difference between ateaser trailer and a theatrical trailer. Teaser trailers canbe released up to a year to 18 months before the film isreleased. Teaser trailers include short cuts of filmingfrom the end product as the hole film my not be finishedat the point. A teaser trailer lasts from 30 seconds to aminute and a half long. Teaser Trailers are normallyused for big budget films rather than low costs films andthe information they include is the month the films isreleased and who is staring in the production.
  4. 4. Teaser Trailers Analysis Genre- Thriller/ActionTaken: http://www.youtube.com/watch?v=WTCDX28cbZsLayout- The layout of this teaser trailer was very good as it flashed up all the most imported images from the film. The images were not in the same order as they come in the film but this made the teaser trailer more exciting. There was also title pages which came up in between the flashing images from the film which stated main actors names and along with the sound gave an indication into what the film is about.Font- The font was very simple but affective, quite small but clear to read. The font and writing also flashed over moving images from the film what look very effective.Colour- The colours used in this teaser trailer were quite dark colours that connoted the dark aspect from the film, also gave the genre of an action/ thrilling film from the black and flashes of colours used.Images-I A very good selection of images had been chosen for this teaser trailer. Even though it is only a teaser trailer it still gave a good idea into what the film is about which is good to help define the target audience the film has been produced for.Language- The language used (English) has been made to sound like whispering but also shouting. This gave a good contrast between each. The whispering made the film sound mysterious and to make people watch the film while the shouting related the film back to its action/ thriller genre.
  5. 5. Teaser Trailers Analysis Genre- Thriller/ActionInception: http://www.youtube.com/watch?v=G70HCL2FENELayout- The layout of this teaser trailer is very random for example the spinning top and the slanted water in the glass this gave no indication into what the film was about but because of this it engaged with the audience and makes them want to watch it. The teaser trailer had the company names at the beginning and also title pages with the directors and cast members names on it.Font- The font throughout was very plain but clear to reader. The font used at the end for the name of the film looked like a maze which gave an indication into the film about mind games which could be used to define the target audience for the film.Colour- The colours used were dark which indicated the film was an action but also the different colours of coldness and blue indicated the film has a sci-fi element too.Images- The images used were very random but as some were moving around buildings it gave the impression the film was taking the audience on a journey which gains audience attention to watch the film.Language- The was no speech in this teaser trailer, this leaves the audience in suspense to what the film may bring. There is a constant sound playing which sounds excited to help gain an audience.
  6. 6. Case Study: Marketing Campaign• Film: Taken The thriller Taken by Pierre Morel was released in 2008 and stared Liam Neeson, Maggie Grace and Famke Janssen. The main plot of the film is that an ex spy uses his known skills to rescue his daughter who has been forced on to drugs and into the slave trade which is based in France.• Teaser Trailer: http://www.youtube.com/watch?v=WTCDX28cbZs Part of Taken‟s marketing campaign was a teaser trailer. The teaser trailer is very gripping, exciting and does the film justice. The teaser trailer includes fast flashes of the main parts of the film, this allows the audience to see an indication of what‟s to come. It also includes thrilling music and the main one liners from the film. Overall the teaser trailer was a very good part of Taken‟s marking campaign.
  7. 7. Case Study Continued: Adverts Here is an examples of The Sun‟s website advertising the film Taken. The advert has been located at the top and down the side brightly and boldly against the main colour red. This has been done to catch the eye of the reader and to gain an audience to see the film. It has been advertised on the sun to gain the allocated target audience of young adults/ adults. This poster was used to advertise the film. The poster includes the famous quote from the film which also gives an indication on what the film is about. It also includes the main character holding a gun which connotates the target audience and the genre being a thriller of the film.
  8. 8. Facebook (social networks)are becoming one of the mostsuccessful ways of advertisingto a large audience. Here fans Case Study Continued:can join byliking, learn, comment and Viral campaignsmessage other fans of thefilm. This has become very http://www.facebook.com/pages/Taken-successful viral marketing. film/110982308925838 This was the main advert produced for Taken. It shows the film is set in France due to the background and the French language. The connotation of the colours used red, black and blue indicate the film is dark and has a scary element. It has been used here so it is easy to recognise by the audience.
  9. 9. Print Media Key Terms• Masthead- is a graphic image or a text title which is located at a top of a web page or magazine.• Strapline- is a subheading under any advertisement or image in a magazine also a slogan.• Cover Lines- are catchy phases on a magazine which gives people an interest on what is in the magazine.• Screamers- are distinctive headlines that demands audiences attention.• Billing Block- contains the words at the bottom of the media text (poster) which contains the production company, writers and producers.• Tagline- is a unforgettable catchy phase that sums up the picture attached or tone of the media text for example, on a poster.
  10. 10. Analysing Print Media- Poster• The main colours used in the Inception film poster are black, blue, white and red. These colours connote danger and allow the reader to no that the genre is a thriller. For example the man is dressed in all black indicating he is dangerous while the red writing connotes the name of the film bring another element of danger as it is the colour of blood.• A symbol in this poster is the gun the man is holding this allows the audience to decode from the text that the man can bring danger and cause physical harm to someone or something.• The main figures of this poster is the man (who could be the main character,) the skyscraper background and the water he is standing in. These are all represented graphically to show the high level of technology used to create the film.• The messages decoded from the reader of this film poster are primarily visual as it consists of mostly images.
  11. 11. Poster Analysis Continued• The intended audience for this print media are men (as the colours connote manly colours.) Also the age for the intended audience are teenagers and adults as the poster will not attract children.• The poster has used persuasive techniques to gain an audience by making the man look mysterious against an exciting background.• The genre conventions which have been referred to are sci fi due to the colours and thriller and action due to gun and setting.• The tagline and billing block have been used to again an audience by naming the actors and engaging in leaving the audience wanting to know more.• The poster is very effective as it has an element of mystery behind it. This allows the poster to grab audiences attention.• The poster communicates very effectively with the audience as the genre and target audience is projected.• Finally the only issue with this poster is the gun used in the mans hand. This could be seen as offensive but it is also decoded by the audience that if you are offended by this that you should not watch this film.
  12. 12. Analysing Print Media- Poster• The main colours used in the poster are black, grey and blue. These colours connote danger and violence which is also enforced by the tinge of red used in the background.• A tagline has been used with the title of the film “Before adulthood comes...KIDULTHOOD.” This indicates to the audience that this film is a sequel to the previous film adulthood. This also indicates the target audience would be the same as the previous film, urban youth. The 5 stars at the top of the poster are very significant to the audience as it shows the potential of the film to interested viewers. •The main figures used in the poster are the main characters from the film. It allows the audience to see the characters personalities and friendship groups within the production. This is the foreground of the poster which has been presented photographically where as the background which would have been put on before graphically. •The messages in the poster are visual apposed to verbal as most of the poster is a image. This allows the reader a strong insight into the film being advertised. •The intended audience of the film is late teenagers to young adults. This is because of the attitude given from the poster and the font of the title which give a youthful look.
  13. 13. Poster Analysis Continued• The most persuasive technique used to gain an audience from this poster is the strip along the top which states “Powerful, moving and unforgettable- kicks the door off its hinges” This is persuasive as it is positive and gives the audience an opinion of someone else which makes them to go and see the film to gain their own opinion.• The genre conventions which have been referred to are action (due to the baseball bat and aggressive given from the characters) and romance (due to how close the opposite members of sex are presented. •The unique selling points of the poster are the 5 stars which are used at the top and the urban feel of teenagers as this is new as there are no other films which just concentrate on youth. •Attention had been gained through the film poster being so different from other films for example just using teenagers in an urban environment. •The poster is very effective as it is eye catching and give an mystifying feel to go and watch it. •The poster is offensive as it shows teenagers on the streets portraying violence but this can be effective as it shows real life urban gangs to audiences who do not no the youth culture in urban environments.
  14. 14. Analysing Print Media- Film Magazine Front Cover• The main colours used in this issues of Empire magazine are white, red, grey and blue. These colours connote a range of connotations for example, horror (red) and sci fi (grey and blue) but altogether it shows these shall be in the magazine and an action genre is represented with the „action‟ woman bending around the colours.• The symbols of the tattoos and leather trousers picked from a paradigm have been used as this gives a sexual and action indication which helps define the target audience issued for this magazine type.• The main figure on this magazine front cover is the woman and she has been presented photographically so the magazine is shown to include real life issues.• The messages on the front cover are both visual and verbal as there is eye catching text to read and a four images which have been used to give an indication on the magazine.• The intended audience for this magazine is portrayed to be teenaged or young men as of the provocative image displayed as the main product on the front of the cover.
  15. 15. Film Magazine Cover Analysis Continued• The main persuasive technique which have been used to make people buy this magazine is the bold text which states „Megan Fox‟ this is because she is recognised globally from the Transformers films. Megan Fox will help the magazine sell as she is attractive to men and an icon to women and people who are interested in her will want to find out more inside the magazine. This is also because the word „hot‟ is in the same font which connotes Megan Fox to the audience.• Attention gained for the magazine comes from the semi naked woman as she brings a sexual aspect to the cover.• The strapline works by gaining a buyer as it states „the worlds biggest movie magazine.‟ under the title Empire. It works by the audience believing the strapline and buying it because of the „worlds best.‟• The screamer is the words „Megan Fox‟ as it stands out and grabs audiences attention.
  16. 16. Film Magazine Cover Analysis Continued• The main graphic used is the revealing woman which is representing women in a sexual nature. The denotation of the woman is that she has tattoos, long brown hair, no top on and leather trousers where as the connotation is that she is giving a provocative view on the magazine being with out all clothes on. The mystery from her eyes and long hair with leather trousers connotes danger and action. The womens pose is as she is hiding something but having no top on contradicts this as she is revealing and also the magazine is revealing its content. This targets a specific audience of men stereotypically interested in women.• The connotations of the title „Empire‟ is as the colour red has been used it suggests a type of danger while the font connotes a more relaxed side to the magazine.• The cover is laid out with the women in centre right with the text and other pictures placed around her. This is effective as everything stands out.• The images and words fit together as the words compliment the pictures they are situated next to.
  17. 17. Analysing Print Media- Film Magazine Front Cover• The colours used on this magazine front cover are grey, black, red and yellow, these colours connote the genre action. This is because the black is the same colour as the gun and with the yellow it is the colour of „caution‟ tape which also connotes with the red, danger.• A screamer of „gangsters special‟ has been used to help define the target audience for the magazine. A bold title and barcode with the addition of the magazine and the price also helps to sell to consumers.• The main figure used is a suit dressed man which has been presented photographically. This allows the reader to believe it is more real also with the clothing relating to readers.• The messages on the cover are both visual and verbal. This is different from a poster as they are mostly visual. Both have been used here to catch readers eyes and to be able to relate the pictures to the writing.• The intended audience for the magazine are men this is because of the man used and the font of the text which is more appealing to men than women.
  18. 18. Film Magazine Cover Analysis Continued•This magazine has used the persuasive technique to makereaders purchase it because of the „gangsters special‟screamer. This allows the readers to see that the magazinecontains one off material which shall persuade them to buy it.•Attention for the cover has been gain from the use of a gunwhich interests stereotypically men.•The denotation of the man used is a man in a suit holding agun but the connotation of this is a man dressed in a suitmysteriously in a hiding position holding a gun. From this it isshowing the man brings the genre action to the cover and adanger aspect which selects a specific audience of men.•The connotations of the magazines title are quite boringfrom the font chosen but the other text and photo make thecover more exciting.Critical Evaluation for both...•Both front covers work very well in defining a targetaudience and attracting attention for readers to buy.•The picture use and the type of font chosen can either makea cover successful or not.
  19. 19. BBFC• What is the BBFC?The British board of film classification• What different certificates are there?
  20. 20. BBFC continued taken from…http://www.bbfc.co.uk/classification/guidelines/intervention/ • What are the main issues they are concerned with? Exposing the younger audience to content which is to old for their age for example sexual scenes, violence and drug use, nudity, horror, imitable behavior and language • What possible ways could the BBFC intervene? Cuts for categories “If the submitted work is suitable for classification, but only at a category higher than that requested by the submitting company, the BBFC will consider whether a lower category could be achieved through relatively minor or simple changes. If so, the BBFC may offer the submitting company a choice of accepting the higher category or making defined changes to achieve a lower category.” Compulsory cuts “If a submitted work raises issues or concerns that cannot be addressed by classification at a particular category, cuts or other changes may be required as a condition of classification.” for example material that may promote illegal activity. Rejects” If a central concept of the work is unacceptable (for example, a sex work with a rape theme); or if intervention in any of the ways noted above is not acceptable to the submitting company; or if the changes required would be extensive or complex; the work may be rejected, ie refused a classification at any category.”
  21. 21. BBFC continued• How many films did the BBFC cut in the last 10 years?
  22. 22. Classification of my media productAs the BBFC decides what certificate to allocate to a filmI will not be able to allocate one to my film but from thecontent I am going to be using I would classify my mediaproduction of a teaser trailer as a 15. I have chosen arating of 15 as I do not want to restrict my audience. If Ihad allocated it as an 18 because of the content I wouldhave been loosing out on my potential audience as theywill not be able to see my production at the cinema butwait for the film to be released. This would results inloosing capital for cinema release of my film. Because ofthis I shall be rating my production as a 15.
  23. 23. My Target Audience The demographics to decide my target audience are of the following.Age: Teenagers and adults due to the genre of a thriller and the content used within my teaser trailer.Gender: My production would mostly appeal to the male audience due to the content I shall use but also I hope to attract the female audience as well from the excitement hopefully given from my teaser trailer.Class/ Status: My teaser trailer would mostly apply to the working or lower class population. This is because they shall be able to relate their personal lives with my media production.Religion: My teaser trailer may go against certain religions but will attract most of the population.
  24. 24. The Difference Between Primary and Secondary ReaserchThe difference between Primary and Secondary research is that primaryresearch is carried out by the actual researcher for example:• questionnaires• InterviewsWhereas secondary research is research which has already been takenout for example:• Information of websites• Published texts
  25. 25. Primary ResearchFor my primary research I have Are you male or female?constructed a questionnaire to helpme find out my target audience I shall What religion are you?be making my media package for. Ishall hand out this questionnaire to a How old are you?wide range of people to get validity inthe results to help my teaser How often do you go to the cinema?trailer, film, poster and magazine frontcover appropriate for the audience I What‟s your favourite genre?am gaining to indicate to. Do you go to multiplexes or specialist cinemas? Did you enjoy kidulthood and fast and furious? What are your views on drug taking? Do you find street racing thrilling? Do you think watching violent films promotes violent behaviour?
  26. 26. Questionnaire ResultsAre you Male or What Religion do Female you follow? None Male Christianity Female Muslim How often do you go to How old are you? the cinema? 13- 15 once/ twice 16- 18 month 19 - 21 once every two months 21+ once a week
  27. 27. Questionnaire Results Continued Whats your Do you go to favourite film multiplexes or genre? specialist cinemas? Mulitplexe Horror s Action Specialist Romance Did you enjoyKidulthood and Fast What are your views on drug and Furious taking? „It‟s wrong and unnecessarily.‟ „Should only be done for health Yes and medical issues.‟ No „I like watching films featuring.‟
  28. 28. Questionnaire Results ContinuedDo you find street racing thrilling? These results show the„Yes! I love watching street races.‟ answers from 10 people„I love cars featuring in films, films I asked mydo watch theLaw doesnt allow.‟ questionnaire to, to define my target Do you think watching audience using violent films promotes demographics. To violent behaviour? conclude these results they show that the lower Yes class male from the age No of 16 would be the target audience for my media production.
  29. 29. Secondary ResearchI did research into audience demographics by using the ukfilm council web site :http://www.ukfilmcouncil.org.uk/audiencesOn the following slides I have included tables from the website which includes data about audiences from gender,ethnicity, favourite public genres. From these tables I havelearnt how successful my type of film will be in public.
  30. 30. Secondary researchThe percentages of maleand female audiencesfor my specific genretype . The percentages of ethnicity and sexuality, diverse audiences of what they enjoy watching.
  31. 31. Secondary research I have chosen the genres of actionThe genres that and thriller/ suspense as these genres are pretty high up in themy media product favourite genre ratings and amostwill reflect/ men. Along with this teaser trailers normally also represent thesesrepresent. genres.
  32. 32. Storyboard
  33. 33. Location Scout• My first location choice was to film my teaser trailer in Ashridge woods. I chose this place as my target audience (teenagers) would relate to this location. This location would also be suitable for the genre of my trailer being an action / thriller. The benefits of this location is that its fits in with my target audience and genre however the limitations of the location is that I shall be filming in the dark and there is little/ no street lights or light in the woods at night.• My second location choice is Tring Train Station car park this is because it also relates to my target audience as this is a popular place for social groups to gather at. As I am making my teaser trailer a mix between Kidult hood and Fast and Furious I thought that this location would fit into my plans. The benefits of this location is that I shall be able to film at night due to the car park lights and that it gives an urban vibe to my trailer but on the other hand I shall need to be aware of other people and other cars that shall be around when I film.
  34. 34. Risk AssessmentThe hazards that surround this location where I have chosen to film include:- As this is a train station car park there is the hazard of the train track which could be very dangerous if anything was dropped on it or a person went on it. To overcome this hazard I shall only be filming in the car park and will not cross over the fence which divides both.- There shall be pedestrians and other cars which can be seen as a hazard as I am usingcars in my filming and the risk of running someone over or colliding with another car couldoccur. To over come this issue I shall only film when other pedestrians which are not myactors are not around and also I shall only film away from other cars and also when the othercars are stationary.- Another risk factor is the type ofweather there will be on the day offilming for example lightning or heavyrain can cause this location to behazardous specially when filmingmoving cars and using filmingequipment. To overcome this issue Ishall film on an dry evening.
  35. 35. Casting and Costume Design My main actor I have casted for my teaser trailer, poster and the selling point of my magazine front cover is 19 year old Lewis Wright.Costume DesignThe costumes I shall be using for my actors towear are normal youth full clothes to relate tomy target audience, this includes jeans andhoddies. I have also chosen this way of dress tofor fill the stereotypes made about teenagers.The clothes picked will be dark colours as thisconnotes danger and action which for fills thegenre for my teaser trailer.
  36. 36. Prop list for filming• Peugeot 106 – this car will be used to reinforce the typical „boy racer‟ stereotype which I want to portray in my film.• Ford Puma - this car will also used to reinforce stereotypes• Smoking equipment- these items will be used to connote a „drug usage‟ vibe to my trailer and to pursue what the film will be about.• A Joker Playing Card- will be used to connote the characters in my trailer as „jokers‟ as teenage boys think they are. Also the card will show gambling to match my title “ would you follow the crowd?” which is also featured on my magazine front cover and film poster. I will have the card burnt with the prop of a lighter and this will significant as it show the rebbelness of the characters. How the card will look while burning
  37. 37. Production Company LogoI have decided to name my productioncompany STORM. I decided this because Iwanted a picture of a lightning bolt to make astand for my production company and fromthis I got the name STORM.
  38. 38. My Film Magazine Front CoverTo the right is my first draft of my film magazine front cover. Ichose to call the magazine Grim&Grime because my film has anurban feel to it and I thought this name would be an appropriatemagazine to advertise my film. I added the dice in the top cornerto connote my film to have a risk taking theme to it. I chose thetext to be sliver against a black background to also give anurban feel it to. To make this look like a magazine I followed theconventions of a magazine front cover which included thebarcode, the title, the tagline, the price, the main actors nameshown and the type of genre the film is. I then saw that the colours on main stream magazines were not all the same so I change my front cover to have an accent of light blue to go with the grey to make my front cover look more professional.
  39. 39. My Film Magazine Front CoverI then asked people my friends and other media studentswhat they thought of my magazine front cover and mostof the reactions were that it did not look professionalenough and that you could tell a student made it. I thenfollowed these comments and looked up a moreprofessional magazine front cover font and changed thename of my magazine to reflect the film industry. I alsoadded images to help promote the urban feel of my actionfilm and changed the colour scheme to compliment thepictures. I also added “magazine of the year” above thetitle to follow more magazine conventions. Finally I then wanted the picture to feature my main actor from my film so I took pictures under a bridge which had graffiti over it and chose the best one to feature as my main image but to still give my film the urban „look.‟ As my main picture had the colour orange as the featured graffiti I changed my colour scheme to grey, orange, black and white this connotes an urban vibe but also with the font chosen it also connotes action to promote my film and I finally had my finished film magazine front cover.
  40. 40. My Film Magazine Front Coverhttp://www.flickr.com/photos/71649445@N05/6476152015/in/photostream/Please click on the link to view myFilm Magazine front cover
  41. 41. My Film PosterMy first film poster to choose from two has a pictureof a „engine start‟ key ring which I took myself toadvertise my film being about cars. This is a simplebackground but effective as it leaves mystery to theaudience to want to go and see the film. I have mademy own billing block to follow film poster conventionsand I have also added a release date for the film andthe title of the film. The connotations of this filmposter are from the colour black leaving a mysteryelement of the unknown which could also be seen asa danger to the audience. I created my Billing Block from a normal text box using the font Myriad Pro Cond and changing the character spacing settings.
  42. 42. My Film PosterI have also produced the following film poster to choose between thisand the previous one. I took a photo of my main character leaningagainst a car while holding a cigarette for my whole background. I didthis as the picture connotes what my film is about cars, drug taking andboys stereotyped to hang around in social groups. I have also followedthe film poster conventions by applying my Billing Block with therelease date of my film, my films title, a tagline (which is also on mymagazine front cover) and a 5 star rating saying what my film magazinehas quoted for the film. I have also added my film company logoSTORM. To the poster to also follow the conventions from film posters.In conclusion I shall used this poster as the feedback from both is thatthis one is more effective and promotes the meaning from my film.
  43. 43. My Film PosterPlease click on the link to view my FilmPosterhttp://www.flickr.com/photos/71649445@N05/6476152087/in/photostream
  44. 44. My Teaser Trailerhttp://www.youtube.com/watch?v=lGI-TwtKk1cPlease click on the link above to preview myfinal teaser trailer
  45. 45. Audience Feedback – Questionnaire1. Are you male or female?2. What genre do you think this teaser trailer is?3. What age do you think my target audience is?4. What did you think of the sound used?5. Were the clips of footage appropriate?6. Did the titles work well with the footage?7. What did you think of the way the footage went in reverse?8. What do you think/ have I used the appropriate conventions?9. What do you think I should change for the better?10. What do you think out of 10? 10 being the highest  1 being the lowest 
  46. 46. Audience Feedback- Results 1.Are you male or female? 2. What genre do you think this teaser trailer is? Drama Male Female Action/Thriller Other3. What age do you think my target audience is? 4. What did you think of the sound 15+ used? “Effective.” 12+ 18+ 5. Were the clips of footage appropriate? “Yes, but could have more „naughty‟ shots.” 6. Did the titles work well with the footage? “Yes, but the font could be bigger.”
  47. 47. Audience Feedback- Results7. What did you think of 10. what do you think out of 10? 10 being the the way the footage went in reverse? highest 1 being the lowest “Really good, gripped the 6 audience.” 7 88. What do you 9 think/have I used 10 the appropriate conventions? “yes”9. What do you think I should change for Overall I shall take all the results into consideration the better? “ more and change my teaser trailer accordingly for the camera shots.” better. These results are valid as the sample I used was my target audience so the changes I make will benefit my trailer. I shall make the changes now so my final will be at the best standard it can be made to.
  48. 48. EvaluationIn what ways does your media products use, develop orchallenge forms and conventions of real media products? I have used a green band to conform with real trailers conventions as I was aiming to make my teaser trailer look as professional as I could. I chose a restricted band due to the content in my film I have also followed the conventions of real teaser trailers by including my company logo at the beginning of my trailer. This looks professional as I found real teasers did this.
  49. 49. EvaluationIn what ways does your media products use, develop or challengeforms and conventions of real media products? As I have used title screens in my teaser trailer to make it look like a real trailer I have conformed with real teaser trailers. I have also followed conventions by having “A FILM BY JEN SHUTTER” on a title screen but also my film release date follows conventions by being released on a Friday which was traditional for a film to be released. This is so my film can make thee most money on the opening weekend.
  50. 50. Evaluation In what ways does your media products use, develop or challenge forms and conventions of real media products? I have also followed conventions of real media products as I have included my billing block from my film poster on the end of my trailer. I think this makes my teaser trailer more professional against real media products.Overall I have followed conventions on myteaser trailer as I wanted to make my teasertrailer look as real and professional against realteaser trailer as possible. I have not challengedconventions also because of this reason.
  51. 51. EvaluationIn what ways does your media products use, develop or challengeforms and conventions of real media products? Continued I have included the following film magazine conventions : • The use of a strap line “magazine of the year.” • The type of font used which is similar to real film magazines. • The use of one main image ,my main actor for my teaser trailer only ,on the front of my cover like real magazine covers. • The use of coloured bands used across my cover with writing inside them. I have used these as real magazines do to give my magazine a professional edge. • The use of “urban edition” as it makes my magazine limited which I used to increase sales. • Including a barcode , date and price. • I have used screamers such as “action” and “Lewis Wright” to attract audience to my film and magazine. • I have also used the tag line of “would you follow the crowd?” which connects to my title, Herd as a play of words from sheep following each other where this is represented in my film as people following and copying each other. I have used these conventions to follow and make my magazine front cover look as professional as possible . I havent challenged the conventions as I did not want to take the risk of my magazine front cover not looking real.
  52. 52. EvaluationIn what ways does your media product use, develop or challenge forms andconventions of real media products? Continued I have used the following conventions of real film posters in my film poster: • I have used the tag line “would you follow the crowd?” to make my film poster look professional and to link to my title. • I have used a billing block like real film posters also along with the release date to make my poster look real and also allow the audience to know information about the making of my film. • I have used an image of my main character and the main car used in my trailer. • Ive put a 5 star rating in the top I have used these conventions to make my film right hand corner to express how poster look as real and professional as possible. I good my film is which will hopefully havent challenged conventions of a film poster as I attract audience. did not want to risk the final „real‟ look of my film • I also put my production company poster logo on the poster “storm” as real film posters do to.
  53. 53. EvaluationHow effective is the combination of your media product and ancillary texts (i.e. magazine cover/ poster?) – please click the link below http://www.youtube.com/watch?v=ojzhrUPzGWg&f eature=related
  54. 54. Evaluation What have you learned from your audience feedback?http://www.youtube.com/user/flissaylesbury#p/a/u/0/uKPM787VC4EPlease watch the voice over, click on the linkabove. I have already mentioned myaudience feedback results previously butthis clip shows what I have changed for thebetter.
  55. 55. Evaluation How did you use media technologies in the construction and research, planning and evaluation stages? I used the social network Facebook as part of my I used You Tube as a Taken Case Study as a media technology in way of using media my construction and technologies research for my teaser trailer analysis and the case study marketing campaign.I used the internet to Researchfind and analyseprint media of film I used the sun paperposters and online to see how theymagazine front advertised the filmcovers. Taken as part of my http://www.bbfc.co.uk/clas Case Study. sification/guidelines/interv ention/ This web site was used for age classification to identify the age of my target audience
  56. 56. Evaluation How did you use media technologies in the construction and research, planning and evaluation stages? I used Imovie on the Apple Mac computers to produce my trailer media I used the internet to get product. I did this as I have confidence to good quality images for my use this programme and it gives a location scout by putting my professional finish. locations in a GoogleI used my Blackberry smart search.phone as mediatechnology to take a Planning andpicture of my storyboard Construction A digital recording cameraand to up load it and to was used to film my teasertake pictures of the trailer as it was compatibledifferent stages of my with the editing softwareposter and magazine cover and gave a clear picture.being developed I used a computer and mini book I used a digital camera to laptops to use Microsoft publisher to take pictures for my create my film poster and magazine magazine front cover. I did this as I felt confident in cover, poster and casting. using this programme to produce the best media texts I could.
  57. 57. EvaluationHow did you use media technologies in theconstruction and research, planning andevaluation stages?Please click on the following link for a videohttp://www.youtube.com/watch?v=D5E2Z0JGEjI&feature=youtu.be
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