Media A2 Blog Anna Molesworth Teaser Trailer, Magazine Cover and Poster BRIEF : To produce a promotional package for a new...
Question One:  In what ways does your media product use, develop or challenge forms and conventions or real media products...
Question Two:  How effective is the combination of your main product and ancillary texts? <ul><li>Click  here  to view my ...
Question Three:  What have you learned from your audience feedback? <ul><li>See the slide on my research questionnaire  he...
Question Four:  How did you use media technologies in the construction and research, planning and evaluation stages? BACK ...
Feedback from Screening <ul><li>I showed my class my teaser trailer as it was finished although lacking the sound. I creat...
Feedback Results One Did you understand the genre of my teaser trailer?  This was an important question to ask as the whol...
Feedback Results Two <ul><li>What was your favourite use of camera? </li></ul><ul><li>Only three people answered this ques...
Feedback Results Three <ul><li>How would you describe 'Grave Secrets' in two words?  This question was so I could quote pe...
Teaser Trailer Storyboard <ul><li>My teaser trailer does not include an American Green Band as I would hope for a British ...
Company Logo <ul><li>I decided my company would be a simple ‘AM Pictures’ as my initials are ‘AM.’ </li></ul><ul><li>I cho...
Poster Planning and Draft Once I had come up with a general plan of what my film would be about, I had a few ideas for ima...
Podcast <ul><li>Click  here  to view on Youtube. </li></ul>BACK
Teaser Trailer Planning Click  here  to view my brainstorm of ideas.. I made different headers for different aspects of wh...
Time Management <ul><li>I created a Gantt Chart to keep track of all the tasks I had to do. I created it on Microsoft Exce...
Marketing Campaigns <ul><li>Film Magazine Covers </li></ul><ul><li>Empire Cover </li></ul><ul><li>H Cover </li></ul><ul><l...
Interviews <ul><li>Interviews are great for publicity for whatever product. Saw 3D’s actors, directors and writers were in...
Saw 3D: The Ride <ul><li>A powerful marketing strategy that Saw 3D also had, was opening a ride at well known theme park, ...
Saw  3D: The Website BACK <ul><li>Here is a  link  to the website of Saw 3D. </li></ul><ul><li>When looking for the websit...
Empire Magazine Cover The title of the magazine is in red which stands out vividly on the dark background. The use of capi...
Film Magazine Cover Analysis The background image has really bright colours which makes the cover really stand out. Johnny...
The Ward Poster Analysis The image of the main actress draws attention as the emotion of fear and tension on her face sets...
Saw 3D: Poster Analysis <ul><li>These posters were placed around bus shelters and public areas. They ’ re cleverly linked ...
Teaser Trailer Analysis: Saw 3D <ul><li>Here is a  link  to the teaser trailer on Youtube. </li></ul>0.01  It begins by sh...
Trailer Analysis: Saw 3D (2) PAGE ONE 0.10  Throughout the whole trailer, there are clips of letting which make a sentence...
Teaser Trailer Analysis: American Psycho <ul><li>Click  here  to view this teaser trailer on Youtube. </li></ul>00.00  The...
Teaser Trailer Analysis: American Psycho (2) PAGE ONE BACK 00.20  The green font continues as a planner would, and the sho...
Typography of the thriller genre The fonts here all in capitals which shows that the occurring theme is exaggeration and h...
Magazine Cover Planning <ul><li>After analysing other film magazine covers, looking at the colours used, the fonts, sizes,...
Magazine Cover <ul><li>I used a variety of fonts – similar to the other covering pages. </li></ul><ul><li>The colours of m...
Demographics of my audience Demographics Definition:  The attributes of people in a particular geographic area. Used for m...
Audience of ‘Grave Secrets’ Questionnaire Results Demographics of my Audience Questionnaire link   in PDF format I produce...
Questionnaire Results Question 1:  Which age bracket do you fit into?  The results show that I mostly asked people between...
Questionnaire Results 2 Question 5:  Do you prefer posters for films to have a simple layout? Question 6:  On film posters...
Comparing Questionnaires BACK Which age bracket do you fit into?  What’s your favourite sub-genre of a thriller?   Does th...
Shooting Schedule + Plan BACK
Trailers vs. Teaser Trailers <ul><li>Teaser trailers are usually created for blockbusters to give an idea of the film rath...
BBFC Research <ul><li>The BBFC is the British Board of Film Classification, </li></ul><ul><li>It ’ s independent, non-gove...
Print Media <ul><li>In publishing, the  masthead  is the page found on the editorial page of a newspaper listing the publi...
Bibliography BACK Source http://www.imdb.com/title/tt1477076/ - Used on blog http://www.imdb.com/title/tt1262416/ - Used o...
Bibliography Page Two BACK Source http://www.shockya.com/news/tag/mirrors/ - Used on blog http://en.wikipedia.org/wiki/The...
Bibliography Page Three BACK Source http://cinematichorrorarchive.wordpress.com/2011/05/27/the-ward-2010/the-ward-poster/ ...
Bibliography Page Four BACK Source http://www.eastsidepatch.com/2009/10/halloween-2009/ -  Used on poster draft http://www...
Bibliography Page Five BACK Source http://justcreativedesign.com/2008/05/13/how-to-design-a-movie-poster-with-an-example/ ...
Common features of film posters BACK As you can see here, a lot of these film posters are long shot that focus on the peop...
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  1. 1. Media A2 Blog Anna Molesworth Teaser Trailer, Magazine Cover and Poster BRIEF : To produce a promotional package for a new film, to include a teaser trailer, together with a film magazine front cover, featuring the film and a poster for the film. <ul><li>RESEARCH </li></ul><ul><li>- Trailers vs. Teaser trailers </li></ul><ul><li> Film Certification </li></ul><ul><li> Marketing Campaigns </li></ul><ul><li>Print Media </li></ul><ul><li>- Audience Research </li></ul>PLANNING - Time Management - My Film Certification and Audience - Teaser Trailer Planning - Poster Planning - Magazine Planning - Storyboard for Teaser - Company Logo FILMING - Podcast - Shooting Schedule + Location, Props and Costume <ul><li>EDITING </li></ul><ul><li>Magazine Cover </li></ul><ul><li>Bibliography 1 </li></ul><ul><li>Bibliography 2 </li></ul><ul><li>Bibliography 3 </li></ul><ul><li>Bibliography 4 </li></ul><ul><li>Bibliography 5 </li></ul>EVALUATION - Feedback questionnaire - Question 1 – Conventions - Question 2 – Effectiveness - Question 3 – Audience Feedback - Question 4 - Technologies LINKS - Teaser Trailer - Magazine Cover - Poster
  2. 2. Question One: In what ways does your media product use, develop or challenge forms and conventions or real media products? <ul><li>Here is a link to Youtube to view a commentary. </li></ul>BACK
  3. 3. Question Two: How effective is the combination of your main product and ancillary texts? <ul><li>Click here to view my answer on Youtube </li></ul>BACK
  4. 4. Question Three: What have you learned from your audience feedback? <ul><li>See the slide on my research questionnaire here </li></ul><ul><li>See the slide about my audience feedback here </li></ul><ul><li>Comparisons between the two questionnaires can be found here </li></ul><ul><li>With the feedback I gained from my research questionnaire, I planned my teaser trailer in order to make it more effective in the real world as I already had ideas but I needed to determine whether the audience wanted the same thing. </li></ul><ul><li>I played my teaser trailer to my class to see if I’d met the needs of my research questionnaire and the genre I selected. </li></ul><ul><li>I also informally asked members of my class to evaluate the sounds I used and which were better as their opinions were extremely valid. </li></ul>BACK
  5. 5. Question Four: How did you use media technologies in the construction and research, planning and evaluation stages? BACK The new HD cameras in college, produced sharp, crisp images. It was easy to watch back footage to see when I had filmed the best shot. I used a tripod to create steady shots unless I was filming using hand-held camera. I used iMovie to edit my teaser trailer which is easy to use. I used the transitions loaded on iMovie to create smooth transitions if required. The sounds on iMovie were suitable and I found exactly what I was looking for. I was able to zoom in on the timeline of the video to be precise for when sounds play during the clips. Using iMovie enabled me to add in text with backgrounds with a variety of fonts and colours to use. I chose to use Microsoft Powerpoint to create my poster and magazine cover as this is the program I am most familiar with and I thought it would be a waste of time to learn a new program – for instance Microsoft Publisher. I was able to manipulate the colour of the images I used. To research teaser trailers, I used media sharing website, Youtube which supported me to find quickly, other teaser trailers. Google Images was a great search engine to look for both film magazine covers, and posters as I could specify what I was looking for. I used Youtube to upload my teaser trailer so I could spread it to a wider audience, as it then has maximum publicity as a distributor may do. Right now even, I am using the ‘Print Screen’ tool on my computer to get screenshots of computer programs and websites I have used. On my Powerpoint presentation for my coursework, I have also used the hyperlink tool to create links between my pages and to web pages to display PDF files. I used a HyperCam to film my teaser trailer from Youtube as I didn’t have access whilst filming my commentary for another evaluation question. I’ve also used Window Movie Maker to create my evaluation video and voice-over.
  6. 6. Feedback from Screening <ul><li>I showed my class my teaser trailer as it was finished although lacking the sound. I created a questionnaire to get answers about appropriate things relating to my trailer. </li></ul><ul><li>I handed out 14 in total although some people didn’t answer every question. I left out question 6 as that was about the sound which wasn’t included yet. </li></ul><ul><li>Here is a link to my questionnaire on Microsoft Word. </li></ul><ul><li>Here is a link to my results in data form on Microsoft Excel. </li></ul><ul><li>Click here to be taken to the charts page. </li></ul>BACK
  7. 7. Feedback Results One Did you understand the genre of my teaser trailer? This was an important question to ask as the whole aim of a teaser trailer is to entice people into wanting to watch the film. As you can see from my results, all but one person understood the thriller genre. This means that I have succeeded here. Did it appeal to you as a viewer? As my class are within my target audience age group, I felt it appropriate to ask them if they’d watch it. As you can see from the results, the large majority would although the people who said ‘no’ left notes saying the didn’t like the genre as a whole. Therefore they aren’t my target audience. Is it the sort of film you would want to go and watch? This question was designed to back up question 2 to get a more definite answer specific to my target audience. From the results you can see the answer was exactly the same. If no, then why? Not into that genre I'm not the type of person to watch thrillers These were the only answers I was given, as one person didn’t answer and two people said they didn’t like the thriller genre. BACK
  8. 8. Feedback Results Two <ul><li>What was your favourite use of camera? </li></ul><ul><li>Only three people answered this question which isn’t very conclusive. Two people said their favourite shot was the zoom in to the cross in the graveyard, the third person said it was the ending trombone shot. </li></ul><ul><li>This question was important as I want to add in another shot and this would mean I’d have to cut another out and didn’t want it to be the best clip. </li></ul><ul><li>I didn’t include question 6 into my feedback results as it was asking about sound and music, although I didn’t have any included at this time. </li></ul><ul><li>If you had to make two suggestions to better my teaser trailer, what would they be? The had a lot of different answers which are listed below. </li></ul><ul><li>Make longer </li></ul><ul><li>More sound effects </li></ul><ul><li>Make the girl look scarier e.g fake blood </li></ul><ul><li>Clever transitions </li></ul><ul><li>Bigger shock from the girl at the end </li></ul><ul><li>Add text </li></ul><ul><li>More shots </li></ul><ul><li>Quicker edits between shots </li></ul><ul><li>Include dialogue </li></ul><ul><li>Less illusive </li></ul>BACK
  9. 9. Feedback Results Three <ul><li>How would you describe 'Grave Secrets' in two words? This question was so I could quote people for an extra clip on my teaser trailer. The results are positive and I am pleased with people’s opinions. </li></ul><ul><li>The words are listed here: jumpy, interesting, scary (x6), tense, gripping, odd, thrilling (x3), intriguing, unknowing, exciting, suspense, frightening, mysterious (x4) and curious. </li></ul><ul><li>How does it compare to other teaser trailer or films of the same genre? (Following conventions etc) The results were as follows: similar, good timings, follows conventions (x6), follows teaser trailer design (x2), interesting clips, good variety of shots, good colouring and less canted angles. </li></ul><ul><li>Based on this feedback I am considering adding a canted angle shot or changing one on iMovie to make it appear that I did make it a canted angle whilst filming. </li></ul><ul><li>What would you rate the teaser trailer out of 10? The results on the </li></ul><ul><li>right hand side show that my teaser trailer is about 7/10. </li></ul><ul><li>Anything else you would like to share about it? I received five responses </li></ul><ul><li>to this question which were: “it was great but needs a little more work,” </li></ul><ul><li>“ it’s good,” “after music it would be more successful,” “make it longer and make </li></ul><ul><li>setting at night,” and “more shots, sound and maybe a little longer.” </li></ul><ul><li>Realistically, I won’t be able to film any more however I can add in some extra shots I filmed as back up. Since distributing my questionnaire I’ve added sound in, so I can ask people to evaluate my sound without doing the questionnaire again. </li></ul>BACK 1 0 2 0 3 0 4 0 5 0 6 2 7 8 8 4 9 0 10 0
  10. 10. Teaser Trailer Storyboard <ul><li>My teaser trailer does not include an American Green Band as I would hope for a British distributor. When trailers are shown at cinemas, at the beginning there is a classification notice before all are shown, which means that I do not have to include any kind of rating. </li></ul><ul><li>Here is a link to the first page of my storyboard and here is the second. </li></ul>BACK
  11. 11. Company Logo <ul><li>I decided my company would be a simple ‘AM Pictures’ as my initials are ‘AM.’ </li></ul><ul><li>I chose to use a word mark as it clearly states then, the name. </li></ul><ul><li>My favourite out of the chosen few above is ‘ Bank Gothic ’ as it is professional and simple. It includes no serifs so it is clearly visible against backgrounds as needed for my poster. As it looks like an 80s font, it gives my brand an established look. </li></ul><ul><li>As for colour, I think it will depend on the background it is on although I’ll keep the colours neutral. </li></ul>AM Pictures AM Pictures AM Pictures AM Pictures AM Pictures Apple Casual Apple Chancery Bernard MT Condensed Bank Gothic Cracked BACK
  12. 12. Poster Planning and Draft Once I had come up with a general plan of what my film would be about, I had a few ideas for images to use. These are shown on the bottom of the page and a link to them on PowerPoint is here . I thought about using a slow shutter speed setting on a camera with a flash on timer so there could be many images of the same girl without having to use Photoshop. My second idea plan was to have a girl ’ s body on the ground with her ghosts rising parallel to her, or have a ghost sitting up out of her. However this idea I will use for my magazine cover as it’ll be portrait rather than landscape like my poster. My ideas changed a little and I ’ m going to take the photo twice – once in the wooded area and again in the graveyard to see which works better using audience feedback. Here is a link to my Poster Ideas sheet. BACK
  13. 13. Podcast <ul><li>Click here to view on Youtube. </li></ul>BACK
  14. 14. Teaser Trailer Planning Click here to view my brainstorm of ideas.. I made different headers for different aspects of what to film including: Costume, Setting, Genre, Character(s), Plot/Clips, Sound and Props. I thought that the most effective storyline for my film would be to use ‘ the fear of the unknown. ’ This means I won ’ t be using any additional actors and will include a lot of mystery and ambiguity. Filming in the dark is risky when it comes to lighting issues although filming at dusk should be okay, and as it gets darker earlier now – in autumn – I ’ ll be able to select my filming times more accurately in terms of not filming too late. Whilst at the cinema, I saw a trailer for The Awakening and thought that the use of the writing and music worked really well together as it formed a peaceful yet dramatic trailer. It demonstrates a big empty dark background with chalky smears, and the writing appears word by word fading onto the screen. This restricts and controls the audience and creates a pressured atmosphere. Although it isn ’ t a teaser trailer I believe this is still a great way to create fear and tension. BACK
  15. 15. Time Management <ul><li>I created a Gantt Chart to keep track of all the tasks I had to do. I created it on Microsoft Excel and used conditional formatting to be able to quickly, visually see what was outstanding and if I ’ d got behind. </li></ul><ul><li>Below is a print screen shot of the chart. The red line shows the current date, the yellow cells show that the work isn’t due yet, the green is when work is completed and red (which isn’t on the screen shot) for when work is overdue. </li></ul>BACK
  16. 16. Marketing Campaigns <ul><li>Film Magazine Covers </li></ul><ul><li>Empire Cover </li></ul><ul><li>H Cover </li></ul><ul><li>Teaser Trailer </li></ul><ul><li>American Psycho , 2000 – 18 </li></ul><ul><li>Posters </li></ul><ul><li>The Ward , 2010 – 15 </li></ul><ul><li>Comparisons between film posters </li></ul>Saw 3D Marketing Campaign - Teaser Trailer - Poster s - The Ride - The Website - Interviews BACK
  17. 17. Interviews <ul><li>Interviews are great for publicity for whatever product. Saw 3D’s actors, directors and writers were interviewed and the majority are online which is called viral marketing. It is a powerful strategy as the interviews are accessible worldwide and can reach a wide audience. </li></ul><ul><li>Here is a link to an interview with Kevin Greutert the director. </li></ul><ul><li>Audiences may be enticed to see a film based on the actors alone and these interviews are great for advertising. </li></ul>
  18. 18. Saw 3D: The Ride <ul><li>A powerful marketing strategy that Saw 3D also had, was opening a ride at well known theme park, Thorpe Park. </li></ul><ul><li>Here is a link to the ride ’ s page on the Thorpe Park website </li></ul><ul><li>It features a 360° interactive video of the ride and a photos of it looking dramatic. </li></ul><ul><li>The ride itself is all in the theme of the film following horror conventions. In the queue, the people stand within metal cage walls with (fake) barbed wire above. There is old machinery lying around to build a tense atmosphere and really make the people feel they ’ re in the film. The building to get up to the ride is made in the style of the films location. Along the ride there are props and different objects with fake blood on to frighten people. </li></ul><ul><li>There is also a Saw Maze, where there are live actors to taunt people. This is an equally strong marketing strategy as although the film doesn ’ t include lots of scary people (it ’ s just one main master) the maze is interactive with the audience so they can fully experience the terror. </li></ul><ul><li>Overall I believe it was a successful campaign as it entices people to see the movie but also to get an understanding of what the viewers can expect based on the ride. It is an example of synergy, where Merlin Entertainment Group and the makers of Saw 3D have come together. </li></ul>BACK
  19. 19. Saw 3D: The Website BACK <ul><li>Here is a link to the website of Saw 3D. </li></ul><ul><li>When looking for the website, I found that Twisted Pictures had actually created a website separate from the main Saw website as this film was such high budget. </li></ul><ul><li>As soon as you click on the link, you know instantly what it is for as the loading/buffering page features a sharp metal wheels – from the film. It then plays an interactive questionnaire of which torture methods/machines you would like to see in the next Saw. Once finished, then there is an option to send it to Twitter or Facebook which is an example of the marketers planning to take the marketing virally. The theatrical trailer plays automatically. </li></ul><ul><li>There are downloads of the posters available to use as backgrounds or print out for posters. </li></ul><ul><li>There are photos on the website of the actors – in action, but the director also, which is a useful insight for the viewers. The videos on the website include a theatrical trailer, a teaser trailer and a trailer specifically featuring the 3D effect, showing viewers having animated machinery clamped onto them. On the ‘About’ page, the basic overview of the plot is given, with the featured cast and crew list. Throughout the pages, the Saw theme tune is played on loop which means the atmosphere is always maintained whilst just being on the website. </li></ul><ul><li>The website, I believe is an extremely effective advertising tool because as high as 76% of adults in the UK own a computer, and 84% of children own mobile phones with internet access, therefore an online service makes a perfect marketing strategy in modern society. </li></ul>
  20. 20. Empire Magazine Cover The title of the magazine is in red which stands out vividly on the dark background. The use of capital letters on the ‘ Massive Preview Special ’ is a focal feature and draws a lot of the attention at first glance. The background image is of the main character from the film and is used to attract the viewers who like this actor. The taboo language here is used as a shock factor aimed at the reader of the text. This could be justified by claiming the ‘bloody’ is used to describe Harry coming out fighting. The yellow writing underneath isn ’ t as bright as the white as it is informing although it stands out. It includes the website and tag line under the header which shows ________ The insert image here is used to appeal to a different audience – those of who may not like the cover film . The direct speech in the featured films list “ you need to know ” is used to speak directly to the audience. BACK
  21. 21. Film Magazine Cover Analysis The background image has really bright colours which makes the cover really stand out. Johnny Depp is an actor and is seen as a sex symbol to women. He has become a unique selling point for this magazine issue as consumers would buy this purely for the reason of reading about Depp. This listing is used to draw readers of this media text to read the article mentioned. The plug at the end “ and 38 more… ” adds a sense of mystery and makes the suspicious readers need to find out what they ’ re talking about. The text here at the bottom features more name dropping to entice the audience. The capital letters used in the sub-heading which is above the title, is in yellow which distinguishes itself from the rest of the poster. A lot of people who would see this cover would know instantly which film is it about as Alice in Wonderland is an extremely well known tale. Once known, it becomes obvious as to why the colours, props and costume are all crazy and bright. His direct eye contact works to directly communicate with the audience. The British are known to care for children and animal greatly, therefore having a rabbit uses this information. The date, price and issue number are all listed here and as they are in a small font they don ’ t draw any attention away from the other objects. The price is seeming irrelevant to the sale as the consumer is only focussed on reading about the intriguing stories mentioned on the cover. The use of a ‘ puff ’ here is to draw attention and exaggerate the fact that the information the magazine have isn ’ t available anywhere else in the world. BACK
  22. 22. The Ward Poster Analysis The image of the main actress draws attention as the emotion of fear and tension on her face sets the mood of the genre. The title of the film in larger letters and a different colour make it stand out and contrasts against the blue colouring. The font is formal yet with the cracks in it, it gives it a broken look – foreshadowing themes in the movie. The billing block here includes the names of companies involved, costume designers, make-up artists, editors, directors and producers etc. The names are in larger lettering. The quote here is used to give recognition and show that the director is well-known. His name is also used above the title of the film. The actress has bare flesh out with dirt or bruises on her chest which foreshadows the plot and genre further. The background in the image is dirty walls with a corridor going off to the left. The woman is looking to her left also as if to be seeing something that just came through the corridor and is now behind her. BACK
  23. 23. Saw 3D: Poster Analysis <ul><li>These posters were placed around bus shelters and public areas. They ’ re cleverly linked together by layout and tag lines, at the top of each poster, using gruesome graphic phrases including intensive modifiers about body organs. </li></ul><ul><li>The background colours are either black or white so the focal feature – being the image, stands out. All images feature lots of depth and detail, with emphasised contrast between light and darkness on #2. These would be fairly simple to recreate the same impact with the colours although the actual images would be difficult even using Photoshop to edit as I wouldn’t be able to achieve the same precise, sharp edges. </li></ul><ul><li>The billing block is shown at the bottom of the page in small lettering, displaying the production companies, the release month, and a metaphor which is the slogan for the Saw 3D film. </li></ul><ul><li>Posters maintain people’s remembrance about the film when used as part of a marketing campaign. For instance the teaser trailer may be watched first, then the posters seen, then the website viewed for further information. </li></ul>BACK 1 2 3
  24. 24. Teaser Trailer Analysis: Saw 3D <ul><li>Here is a link to the teaser trailer on Youtube. </li></ul>0.01 It begins by showing the film rating it has been assigned based on its content. 0.06 The studio company involved then shows. It flashes onto the screen with a heavy machinery sound which is an attention grabbing sound and it works as a shock factor. 0.08 The sound that plays as this company is featured is a whistly, seeping gas kind of sound. It sets the tension in the air. 0.09 A voice plays on a black screen saying “ you can ’ t hide. ” It is a deep male ’ s voice and he speaks these words in a calm way. 0.11 For a split second, this ‘ white noise ‘ is shown on a television screen. It distracts the audience temporarily before lettering appears on the screen. 0.14 There is a long, high angle shot filled with murky, cold colours and everything is fairly dark. There are a few illuminated areas to draw attention, for instance the man ’ s white vest top, the papers on the front seat of the car, and some machinery in the background. 0.18 There is a close up of a woman's head and shoulders with her arms outstretched. 0.19 This is followed by the side-profile of a male screaming, the the same scene by from a different angle of him continuing to scream but more of the scenery is revealed – he is behind broken glass. 0.17 There is a voiceover of a narrator listing “ fear, suffering, death ” which clearly states what the film is about. 0.23 The audience is shown a much brighter scene of professional modern American buildings in a city. 0.24 We then see two long shots of smartly dressed people wandering around, then a crowd. PAGE TWO BACK
  25. 25. Trailer Analysis: Saw 3D (2) PAGE ONE 0.10 Throughout the whole trailer, there are clips of letting which make a sentence saying: Every master craftsman and all true geniuses always save their best for last. This is powerful as the audience only reads snippets of it before being shown video clips to understand the meaning. The letters are all in capitals and bright white metallic colours against the black background. 0.30 The rest of the teaser trailer is a montage of clips from the film. It shows different people and then what is about to happen to them i.e. The girl who is chained up, we see a metal pointed machine rushing towards her, then the girl, then the machine again from point of view shot. After this, the weapon is shown coming through a sheet of metal, from the other side – towards the viewer as more lettering comes on screen reading “ Witness the final Saw ” 0.32 The music begins to dramatise as it reaches its climax at 0.47 when the name of the film appears as perspective lettering to emphasise that the film is in 3D. The music is mainly strings but features some percussion instruments towards the end. 0.49 The finale of the teaser trailer is the vicious metal rushing towards the screen. This is for the 3D fanatics who are keen on experiencing the 3D. 0.51 The release of the film is shown in large letters and the tag line for the film is shown underneath. In the bottom corners of the screen, the companies involved in production are shown, and the website in the middle. In small print at the bottom, the copyright information is shown. BACK
  26. 26. Teaser Trailer Analysis: American Psycho <ul><li>Click here to view this teaser trailer on Youtube. </li></ul>00.00 The Entertainment Company used is shown first. 00.03 Straight in, we see the main character as a long shot. There are all neutral colours which makes the focus him. 00.05 In an old computer-style font, we are told what is coming up – Patrick Bateman ’ s day. 00.07 This close up of the main characters face and follows him by tracking as he walks in a professional suit showing the business like setting. 00.09 The font runs through again and it adds structure and detail to the images we see. 00.10 A close up of the main character as he is shown to be sarcastic with other men although once the audience has seen the rest of the trailer, they understand that he is being serious 00.13 The camera pans across to see the main character with his feet up on the desk. It shows him being comfortable and in power in the environment he is in. 00.16 There is a brief mid shot of business men in an office. The colours are bland and dull. which creates a sterile effect. PAGE TWO BACK
  27. 27. Teaser Trailer Analysis: American Psycho (2) PAGE ONE BACK 00.20 The green font continues as a planner would, and the shot in the background shows a close up of the lead character kissing a woman. This demonstrates another sub-genre of the film which would attract a wider audience. 00.21 Another similar looking woman is shown as ‘Patrick’ invites her to dinner. He shows no emotion again. The audience can see that he is either in his office again, or in a similarly decorated room. 00.25 The shot is cut using a wipe across transition which then shows the camera pan across to display the television with the Texas Chainsaw Massacre on, with the lettering showing the lead character’s sadistic nature and foreshadowing the plot. 00.29-37 There is then a montage of clips and at 00.33 the lead characters voice is played again before the footage is played that matches the voice. It ends with a long shot on a group of smartly dressed men, in an executive looking environment before cutting to Patrick ’s face laughing heartlessly about a dead female. 00.45 A woman is shown telling the lead character he is ‘inhuman’ followed by a shot… 00.47 …Of the lead character pulling off a face mask – looking inhuman. This is almost a visual metaphor of him revealing himself to the audience. The lighting throughout the teaser is very natural which adds realism. 00.49 The title of the film and the date of release appear on screen in the same style as it does throughout the film.
  28. 28. Typography of the thriller genre The fonts here all in capitals which shows that the occurring theme is exaggeration and heightened fright. The colours are all contrasting with their backgrounds to make them stand out. A Nightmare on Elm Street uses red colours which has connotations of passion and love, but also death, danger and blood. One Missed Call is misty and slightly shadowed which gives depth to the font. The white against black background really stands out which is useful as it is shown against a large dark area with all images being shown as of there is a specific light shining only on those places. The Hills Have Eyes contrasts this, with all the lettering being dark against a pale neutral background image. On Microsoft there are set fonts which I could be very powerful these are shown below: These fonts are all in capitals – following the common typography of the genre – and the majority of them feature serifs which gives the whole theme a formal and harsh look about it. Rockwell is an example of a slab serif and is a fairly modern adaption to the standard serif. It doesn ’ t have the same sharp effect as the others. BOOK ANTIQUA BATANG COPPERPLATE GOTHIC BOLD Felix TITLING MS PMINCHO ROCKWELL BACK
  29. 29. Magazine Cover Planning <ul><li>After analysing other film magazine covers, looking at the colours used, the fonts, sizes, speech used and common features between them all, I produced my own cover based on these. </li></ul><ul><li>I discovered that the title was the majority of the time, at the top of the page, with all the information on the edges to focus on the background images. </li></ul><ul><li>A few of them had insert images, which I believe these were more effective. </li></ul><ul><li>The background images were all of people, usually the main or key actors. </li></ul><ul><li>I used a variety of fonts – similar to the other covering pages. </li></ul><ul><li>The colours of my fonts on my cover are white and orange which stand out against the dark background. </li></ul><ul><li>Here is a link to my layout ideas. </li></ul>BACK
  30. 30. Magazine Cover <ul><li>I used a variety of fonts – similar to the other covering pages. </li></ul><ul><li>The colours of my fonts on my cover are white and orange which stand out against the dark background. </li></ul><ul><li>I went to Dinton with my actress and took the photos for my poster and magazine cover outside the ruins of the building. We tested around finding the right spot to take the magazine cover photo, as we needed the actress to be in the bottom right hand corner. To achieve the ghost effect, we took two photos of her lying down as if she was dead, and the second just sitting up with an empty stare. Using Photoshop, we layered the photos together focussing on the body and ghost. We edited the colours to make it look like night time, and the lighting on the girl, more of a white light – as if it was moonlight. </li></ul><ul><li>I created the magazine cover on Microsoft Powerpoint as it was simple and easy to use to insert text boxes and rotate images. </li></ul><ul><li>I used Paint to edit the photo of Stephen Spielberg and coloured the background in white so on Powerpoint it was easy the set the white as a transparent colour. </li></ul><ul><li>I tested the colouring as originally I wanted the background image in black and white, however after taking the photo and putting it with the writing, I preferred it in colour. </li></ul><ul><li>Here is a link to the PDF format of my final Magazine Cover. </li></ul>BACK
  31. 31. Demographics of my audience Demographics Definition: The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. – TechEncyclopedia Demographics for ‘Grave Secrets:’ Language English Ethnicity N/A Primary Age Range Older teenagers to young adults Gender I ’ m aiming for a 15 Certification as I don ’ t want to restrict my audience too much. This means I need to consider limiting the more outrageous footage which includes: swearing, nudity, sex, horror, drugs or violent behaviour etc. There is no speech other than non-verbal utterances, therefore I don’t need to consider any verbal language barriers. I believe it will be targeted more at the domestic British audience rather than Americans as my film is not using any special effects or extravagant features although Paranormal Activity (2007) is similar with its mysterious theme. BACK
  32. 32. Audience of ‘Grave Secrets’ Questionnaire Results Demographics of my Audience Questionnaire link in PDF format I produced a questionnaire for my primary research, choosing only specific relevant questions to help me decide on my final ideas. The results from my questionnaire made me consider the different preferences for the different audiences although I haven ’ t focused on the unintended audience of Over 30. BACK
  33. 33. Questionnaire Results Question 1: Which age bracket do you fit into? The results show that I mostly asked people between the ages of 16 to 18, although a large percentage were 19 to 21. I should have asked more 12 to 15 year olds as it would have been better for my research of what to include as I ’ m aiming for a 15 BBFC Certification. Question 2: What is your favourite sub-genre of a thriller? Psychological and actions are the most common favourites of thriller sub-genres. Action is the next highest result. Originally, I did want to produce an action but I realised that I wouldn ’ t have the equipment or programs to produce a decent one. Crime was quite high also but this would have also been difficult to achieve effectively as I don ’ t have access to the right kind of location. Question 3: Does the title of the film influence you to go and see it? The majority of people said the name of the film influences their decision of whether they are going to watch the film or not, although still a large percentage said it didn ’ t effect their view on the film. Question 4: Do you like to see the plot of a film in a teaser trailer? The answers were fairly mixed although the majority of people said the like to see the plot in a teaser trailer. I believe this is because although people enjoy certain genres, the storyline also makes a big difference as to whether people like a film or not. Page Two BACK 14-15
  34. 34. Questionnaire Results 2 Question 5: Do you prefer posters for films to have a simple layout? Question 6: On film posters, do you like seeing the featured articles on the front cover? These results are quite conclusive as the majority of people prefer film posters to have a simple layout. This fits well with my ideas I ’ ve been exploring already. Over 75% of people said the like seeing the featured articles included on the cover page of a magazine. This information helps me greatly as now I know to include it – as other film magazines do. BACK
  35. 35. Comparing Questionnaires BACK Which age bracket do you fit into? What’s your favourite sub-genre of a thriller? Does the title of the film influence you to go and see it? Do you like to see the plot of a film in a trailer? Do you prefer posters for films to have a simple layout? On film magazine covers, do you like seeing the featured articles on the front cover? Did you understand the genre of my teaser trailer? Did it appeal to you as a viewer? Is it the sort of film you would want to go and watch? If no, then why not? What was your favourite use of camera? Does the music and sound fit the clips? If you had to make two suggestions to better my teaser trailer, what would they be? Is this the sort of film you would recommend? How would you describe ‘Grave Secrets’ in two words? How does it compare to other teaser trailer or films of the same genre? What would you rate the teaser trailer out of 10? Anything else you would like to share about it? <ul><li>The favourite sub-genre of thriller was psychological which I achieved. </li></ul><ul><li>The plot in my teaser trailer was fairly clear at the beginning but then towards the end, became more like other teaser trailers, following conventions of a chaotic and muddled structure. </li></ul><ul><li>The feedback from my questionnaires show that I have met targets set, and the large percentage of respondents enjoyed my teaser trailer – and as the people I asked are my target audience I can see that I have been successful in that area too. </li></ul>Research Questionnaire Feedback Questionnaire
  36. 36. Shooting Schedule + Plan BACK
  37. 37. Trailers vs. Teaser Trailers <ul><li>Teaser trailers are usually created for blockbusters to give an idea of the film rather than the actual plot so it uses a lot of action and special effects to entice the audience for the film to be released in the future. </li></ul><ul><li>Teasers differ from trailers as they are shorter and don ’t always feature footage from the actual film. </li></ul><ul><li>Trailers are longer and give an idea of the plot. Also the film has usually been made and there would be a release date. </li></ul><ul><li>Typical teaser trailers are for thrillers, horrors, actions etc. and include the conventions of these genres </li></ul><ul><li>They include the genre, minimal parts of the storyline, and the actors. Some include the directors, editors and producers too. </li></ul>BACK
  38. 38. BBFC Research <ul><li>The BBFC is the British Board of Film Classification, </li></ul><ul><li>It ’ s independent, non-government owned body which has classified films since 1912 since the Video Recordings Act which was passed in 1984. </li></ul><ul><li>U, PG, 12A, 12, 15, 18, R18 </li></ul><ul><li>Main issues they ’ re concerned with: discrimination, drugs, horror, imitable behaviour, language, nudity, sex, theme, violence, titles, Photo or pattern sensitivity, motion sickness and reactions to low frequency sound ( A small number of viewers are sensitive to flashing and flickering light, or some shapes and patterns, and may experience seizures or other serious physical effects), trailers & advertisements, public information advertisements/charity advertisements, video games. </li></ul><ul><li>Possible ways BBFC can intervene: </li></ul><ul><ul><li>- banning a film </li></ul></ul><ul><ul><li>- addition of warning captions </li></ul></ul><ul><ul><li>- cuts to parts of the film </li></ul></ul><ul><li>In 2010, 1.4% of films, 2.5% of videos and 0.6% of computer games were cut. The higher proportion of videos reflects the stricter standards applied by the BBFC to viewing in the home, where there may be less control of audience age. </li></ul>BACK
  39. 39. Print Media <ul><li>In publishing, the masthead is the page found on the editorial page of a newspaper listing the publisher, editorial board, advertising rates etc. </li></ul><ul><li>In advertising slogans are called strapline s, used to recognize the brand. </li></ul><ul><li>Cover lines are the catchy phrases used on magazine covers. For example “Get happy! Ditch the 5 things that drag every woman down” </li></ul><ul><li>A distinctive headline in media is known as a screamer . It is bold and draws attention to itself. </li></ul><ul><li>“ A billing block is a block of information, credits, and logos that appears in trailer and TV advertising.” Sourced from scarletletterstitles.com </li></ul><ul><li>A tagline is similar to a slogan with the difference being the a tagline is created for a product brand whereas a slogan is more for a product campaign and can vary depending on the target audience. </li></ul><ul><li>On the right hand side, is a labelled magazine cover using terminology I put together to help me analyze. </li></ul>Strapline/tagline MASTHEAD Cover lines Cover lines Barcode Main cover line/ screamer Cover lines Cover lines BACK
  40. 40. Bibliography BACK Source http://www.imdb.com/title/tt1477076/ - Used on blog http://www.imdb.com/title/tt1262416/ - Used on blog http://www.moviefanatic.com/gallery/saw-3d-mind-blowing-poster/ - Used on blog http://www.dreadcentral.com/news/39190/another-look-heart-heavy-saw-3d-one-sheet - Used on blog http://blowthescene.com/movies/saw-3d-review.html - Used on blog http://blog.itechtalk.com/2010/horror-text/ - Used on blog http://uk.movies.ign.com/dor/objects/764505/a-nightmare-on-elm-street-2010/images/a-nightmare-on-elm-street-20090721092533943.html?page=mediaFull - Used on blog
  41. 41. Bibliography Page Two BACK Source http://www.shockya.com/news/tag/mirrors/ - Used on blog http://en.wikipedia.org/wiki/The_Hills_Have_Eyes_(2006_film) - Used on blog http://www.best-horror-movies.com/top-10-horror-movies.html - Used on blog http://gagan03.wordpress.com/2010/09/27/film-magazine-cover-horror/ - Used on blog http://etaitchs.wordpress.com/2011/02/10/total-film-magazine-covers-conventions/ - Used on blog http://backseatcuddler.com/category/steven-spielberg/page/2/ - Used on Magazine Cover http://www.brandautopsy.com/2011/06/talkable-barcodes.html - Used on Magazine Cover
  42. 42. Bibliography Page Three BACK Source http://cinematichorrorarchive.wordpress.com/2011/05/27/the-ward-2010/the-ward-poster/ - Used on blog http://www.mikcribben.com/filmfriends/home.html - Used on blog http://www.picturesofengland.com/user/elever/pictures//England/Buckinghamshire/West_Wycombe - Used on blog From Clipart - Used on blog http://en.wikipedia.org/wiki/West_Wycombe - Used on blog http://www.business-clipart.com/business_clipart_images/a_businessman_in_marketing_showing_a_trend_on_a_bar_graph_0521-1005-1515-3141.html - Used on blog http://www.heyuguys.co.uk/2010/07/14/trailer-vs-final-cut/green-band/ - Used on blog
  43. 43. Bibliography Page Four BACK Source http://www.eastsidepatch.com/2009/10/halloween-2009/ - Used on poster draft http://www.flickr.com/photos/beckyruiphoto/6352886841/ - Used on poster draft http://www.mygreatiphone.com/reviews/interview-with-themer-ihaz3/ - Used on blog http://www.sotcaa.net/editnews/200-Motels-On-DVD.html - Used on blog http://www.euogo.com/hdq5-hd-digital-video-camera-camcorder-with-hdmitouch-screen5mp-cmos_p271.html - Used on blog http://socialitelife.com/enlargedimage?back_to=/gwyneth-paltrows-deep-cleavage-plunge-at-national-movie-awards-photos-05-2011/national-movie-awards-press-room-11&postid=5977771 - Used on Magazine cover http://www.zimbio.com/pictures/VfimukCVyUA/Press+Room+National+Movie+Awards/uD5JT2LV0T5/Geoffrey+Rush - Used on Magazine cover
  44. 44. Bibliography Page Five BACK Source http://justcreativedesign.com/2008/05/13/how-to-design-a-movie-poster-with-an-example/ - Used on blog http://www.movie-poster.ws/movies/action/Batmandark-knight.htm - Used on blog http://www.criticasm.com/2008/07/21/so-what-is-happening-in-%E2%80%9Cthe-happening%E2%80%9D/ - Used on blog http://collider.com/the-town-movie-poster-ben-affleck-jon-hamm-movie-poster/43546/ - Used on blog http://filmaholics.net/2010/07/top-10-favorite-movie-posters/ - Used on blog http://www.thesnipenews.com/features/best-movie-posters/ - Used on blog
  45. 45. Common features of film posters BACK As you can see here, a lot of these film posters are long shot that focus on the people. The title of the film are the largest text on the page, with billing blocks at the bottom. They are all cold blue colours with the letting being the contrasting colour. The logo of production companies are also shown, along with the lead actors names.
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