More importantly, everyone focusing on shareability in what we do Go beyond hoping ads get viral, Developing a (shareable) content strategy Listening, learning, keeping upProducts & with our customers’ conversationsfeatures withshareability built-in the DNA
Social media are Are you (your brand, basically just new products, promotions)“message distribution” share-worthy and channels are they share-able?
So, has it paid off for us?(where it matters i.e. $$)
•Social media is #2 source of referrals to online store•Visits-to-Conversions ratio higher than for paid ads•DiGi-owned comms channels >500,000 subscribed•Blogger evangelist, WWWow Awards & iPhone 4projects alone generated >RM3 mil worth of publicity•Populating search engine with >5000 DiGi-positivereviews of our products•DiGi’s share of voice online is close #2, and growing•>40% increase in traffic to our webstore•Sales online today is many, many times what it was•Trending +10% revenue growth in 2011 (mostly dataproducts) , while spending less than 2010•#1 in switches from competitors past 18 months•Overtook Celcom in prepaid market share 4 mths ago
What no social media guru tells you is this:Not every company can and should do ‘social’.
Can you….? ... And should you?• Requires commitment to succeed: and you must be convinced your intended reward significantly outweighs your risks, resource costs• Senior internal evangelists i.e. YOU• Not some young kids or interns, or even your agency• For all things digital, classroom training doesn‟t work – live it, drink it (yes YOU again), and by all means force it down everyone‟s throat or else forget it• Tolerate failures as a necessary cost of learning• Understand and obey the data because it helps you fail fast, and fail cheap• Collaborate and cocreate – internally and externally. Find like- minded partners and do something together with each. Or with all.• Changes the type of people you hire and partners you work with, and changes how you work with them.