The Kiva-Etsy “Hub” - let’s get cracking1. Quick decision on Visual / Verbal identity2. The hub’s temp “web home” (key con...
ETSY COMMUNITY TEAMS:consider those that exist todayetsians who seek tosupport small businesspeople around the worldEtsian...
KIVA COMMUNITY TEAMS/TRUSTEES:consider those that exist todayetsian (lenders) who seekto support small businesspeople arou...
Visual verbal equities to build off / incorporate4Tuesday, April 9, 2013
Visual ID: a simple mash-up?option 1: “E + K”+supporting small business together+supporting smallbusiness together+support...
Visual ID: a simple mash-up?option 2: “mashup”(key advantage:both names arefully spelled out)6Tuesday, April 9, 2013
Verbal ID:again, mashing the common language we share• we are.... etsians & kivans who want togrow the marketplace for all...
The E+K HUB• I’ve got no resources but let’s just do it via strikingly - Quick and sufficientlypretty• suggested URL to boo...
Button on etsy sellers’ loan profiles9Tuesday, April 9, 2013
Kiva+Etsy page, much like Bank of Bob’sFollow basic elements & sitemap:•“Change a life with a Loan” Join Etsy+Kiva Team to...
The Kiva-Etsy “Hub” - aligned? Now, dates!1.Quick decision on Visual / Verbal identity 4/102.Etsy designers to finetune agr...
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Etsy + Kiva Zip - unlocking synergies

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Discussion document on formalizing a Kiva + Etsy partnership. This document centers on building a joint-partnership identity - that's designed to be adopted and promoted organically by both Kiva's and Etsy's organic community teams in different cities.

Published in: Design, Business, Technology
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Etsy + Kiva Zip - unlocking synergies

  1. 1. The Kiva-Etsy “Hub” - let’s get cracking1. Quick decision on Visual / Verbal identity2. The hub’s temp “web home” (key constraint: up by 16 April 2013)3. Quick wins: button on Kiva,4. Eventual goal: bank of bob style page on Kiva.org, promoted lightly via onetsy community1Tuesday, April 9, 2013
  2. 2. ETSY COMMUNITY TEAMS:consider those that exist todayetsians who seek tosupport small businesspeople around the worldEtsians who support fellowartists, artisans andentrepreneurs around theworld via Kiva.orgmicrolendingEtsians who organize around cities an/or local meetups -ideal for Kiva Zip endorsements because of offline bondsKiva teams on etsy city teams on etsy2Tuesday, April 9, 2013
  3. 3. KIVA COMMUNITY TEAMS/TRUSTEES:consider those that exist todayetsian (lenders) who seekto support small businesspeople around the worldEtsian (lenders) fromPittsburgh who support fellowentrepreneurs around theworld via Kiva.orgmicrolendingEtsians who organize around cities an/or local meetups -ideal for Kiva Zip endorsements because of offline bondsLittle Rock etsians (trustees) whovouch for other etsians on Kiva ZipEtsy teams on Kiva city teams on Kiva3Tuesday, April 9, 2013
  4. 4. Visual verbal equities to build off / incorporate4Tuesday, April 9, 2013
  5. 5. Visual ID: a simple mash-up?option 1: “E + K”+supporting small business together+supporting smallbusiness together+supporting smallbusiness together(key advantage: simplicity - easy forteams to adapt their own versions)5Tuesday, April 9, 2013
  6. 6. Visual ID: a simple mash-up?option 2: “mashup”(key advantage:both names arefully spelled out)6Tuesday, April 9, 2013
  7. 7. Verbal ID:again, mashing the common language we share• we are.... etsians & kivans who want togrow the marketplace for all thingshandmade by supporting crowd-lendingon both Kiva.org and Kiva Zip.• we lend ...to small/beginning craftbusinesses, support their growth, andbring them closer to the etsy community• we endorse ...etsy sellers for 0% interestKiva Zip USA microloans that help themmake their already great etsy shops evenbetter+supporting smallbusiness together7Tuesday, April 9, 2013
  8. 8. The E+K HUB• I’ve got no resources but let’s just do it via strikingly - Quick and sufficientlypretty• suggested URL to book: either KivaplusEtsy.com or etsypluskiva.com (notfussed either way)... can you do this since I will be leaving the US in May? :(• Up by 16 April 2013• 3 buttons/links as we discussed +1 more : Get a Loan // Give a Loan //Recommend Someone for a Loan // Start your Etsy shop - each leading toexternal links• Other: About, learn more, contact8Tuesday, April 9, 2013
  9. 9. Button on etsy sellers’ loan profiles9Tuesday, April 9, 2013
  10. 10. Kiva+Etsy page, much like Bank of Bob’sFollow basic elements & sitemap:•“Change a life with a Loan” Join Etsy+Kiva Team to support beginning/smallbiz• Include free trial functionality (if there’san ongoing sponsor)•Get a Loan•Give a Loan•Recommend Someone Who Needs aLoan•Featured loan sidebar (preferably featborrowers listed in ‘arts, craft’ and/orthose who have an Etsy shop in theirprofile)•External links to Etsy, Kiva.org and theirrespective community/lending teamhomepages10Tuesday, April 9, 2013
  11. 11. The Kiva-Etsy “Hub” - aligned? Now, dates!1.Quick decision on Visual / Verbal identity 4/102.Etsy designers to finetune agreed Visual ID, if necessary3.Class Invites/social media/email blast to etsy, kiva NY + NJ 4/154.The hub’s temp “web home” on strikingly 4/165.Class: Kiva Zip content grafted onto current Etsy Content 4/166.Pilot Class 4/27 (etsy confirm location and meetup page)7.Post-mortem + next steps 5/28.Quick wins: button on Kiva (TBC)9.Eventual goal: bank of bob style page on Kiva.org, promoted via etsy digital community assets (TBC- May)etsy to-do kiva to-do both11Tuesday, April 9, 2013

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