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Etsy + Kiva Zip - unlocking synergies
Etsy + Kiva Zip - unlocking synergies
Etsy + Kiva Zip - unlocking synergies
Etsy + Kiva Zip - unlocking synergies
Etsy + Kiva Zip - unlocking synergies
Etsy + Kiva Zip - unlocking synergies
Etsy + Kiva Zip - unlocking synergies
Etsy + Kiva Zip - unlocking synergies
Etsy + Kiva Zip - unlocking synergies
Etsy + Kiva Zip - unlocking synergies
Etsy + Kiva Zip - unlocking synergies
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Etsy + Kiva Zip - unlocking synergies

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Discussion document on formalizing a Kiva + Etsy partnership. This document centers on building a joint-partnership identity - that's designed to be adopted and promoted organically by both Kiva's …

Discussion document on formalizing a Kiva + Etsy partnership. This document centers on building a joint-partnership identity - that's designed to be adopted and promoted organically by both Kiva's and Etsy's organic community teams in different cities.

Published in: Design, Business, Technology
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  • 1. The Kiva-Etsy “Hub” - let’s get cracking1. Quick decision on Visual / Verbal identity2. The hub’s temp “web home” (key constraint: up by 16 April 2013)3. Quick wins: button on Kiva,4. Eventual goal: bank of bob style page on Kiva.org, promoted lightly via onetsy community1Tuesday, April 9, 2013
  • 2. ETSY COMMUNITY TEAMS:consider those that exist todayetsians who seek tosupport small businesspeople around the worldEtsians who support fellowartists, artisans andentrepreneurs around theworld via Kiva.orgmicrolendingEtsians who organize around cities an/or local meetups -ideal for Kiva Zip endorsements because of offline bondsKiva teams on etsy city teams on etsy2Tuesday, April 9, 2013
  • 3. KIVA COMMUNITY TEAMS/TRUSTEES:consider those that exist todayetsian (lenders) who seekto support small businesspeople around the worldEtsian (lenders) fromPittsburgh who support fellowentrepreneurs around theworld via Kiva.orgmicrolendingEtsians who organize around cities an/or local meetups -ideal for Kiva Zip endorsements because of offline bondsLittle Rock etsians (trustees) whovouch for other etsians on Kiva ZipEtsy teams on Kiva city teams on Kiva3Tuesday, April 9, 2013
  • 4. Visual verbal equities to build off / incorporate4Tuesday, April 9, 2013
  • 5. Visual ID: a simple mash-up?option 1: “E + K”+supporting small business together+supporting smallbusiness together+supporting smallbusiness together(key advantage: simplicity - easy forteams to adapt their own versions)5Tuesday, April 9, 2013
  • 6. Visual ID: a simple mash-up?option 2: “mashup”(key advantage:both names arefully spelled out)6Tuesday, April 9, 2013
  • 7. Verbal ID:again, mashing the common language we share• we are.... etsians & kivans who want togrow the marketplace for all thingshandmade by supporting crowd-lendingon both Kiva.org and Kiva Zip.• we lend ...to small/beginning craftbusinesses, support their growth, andbring them closer to the etsy community• we endorse ...etsy sellers for 0% interestKiva Zip USA microloans that help themmake their already great etsy shops evenbetter+supporting smallbusiness together7Tuesday, April 9, 2013
  • 8. The E+K HUB• I’ve got no resources but let’s just do it via strikingly - Quick and sufficientlypretty• suggested URL to book: either KivaplusEtsy.com or etsypluskiva.com (notfussed either way)... can you do this since I will be leaving the US in May? :(• Up by 16 April 2013• 3 buttons/links as we discussed +1 more : Get a Loan // Give a Loan //Recommend Someone for a Loan // Start your Etsy shop - each leading toexternal links• Other: About, learn more, contact8Tuesday, April 9, 2013
  • 9. Button on etsy sellers’ loan profiles9Tuesday, April 9, 2013
  • 10. Kiva+Etsy page, much like Bank of Bob’sFollow basic elements & sitemap:•“Change a life with a Loan” Join Etsy+Kiva Team to support beginning/smallbiz• Include free trial functionality (if there’san ongoing sponsor)•Get a Loan•Give a Loan•Recommend Someone Who Needs aLoan•Featured loan sidebar (preferably featborrowers listed in ‘arts, craft’ and/orthose who have an Etsy shop in theirprofile)•External links to Etsy, Kiva.org and theirrespective community/lending teamhomepages10Tuesday, April 9, 2013
  • 11. The Kiva-Etsy “Hub” - aligned? Now, dates!1.Quick decision on Visual / Verbal identity 4/102.Etsy designers to finetune agreed Visual ID, if necessary3.Class Invites/social media/email blast to etsy, kiva NY + NJ 4/154.The hub’s temp “web home” on strikingly 4/165.Class: Kiva Zip content grafted onto current Etsy Content 4/166.Pilot Class 4/27 (etsy confirm location and meetup page)7.Post-mortem + next steps 5/28.Quick wins: button on Kiva (TBC)9.Eventual goal: bank of bob style page on Kiva.org, promoted via etsy digital community assets (TBC- May)etsy to-do kiva to-do both11Tuesday, April 9, 2013

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