Why The Extra Traffic?• Blogs provide fresh keyword rich content.• You can highly target a blog post for SEO.• Google ranks blogs strongly.• Keeps people (and Google) coming back to see the fresh content.
WHAT MAKES A GOOD BLOG?
Anatomy of a good blogKeyword Rich TitleShort Title (URL)Humanizing PhotoDescriptive TaglineObvious SearchConnectivityClear NavigationCredibility BoostersAuthor BioImagesLots of spaceSubheads
WRITING A BLOG
4 Things To Consider1. What are you passionate about?2. What other blogs are talking about the same thing?3. How can you differentiate yourself?4. Can you blog regularly?5. Can you write 10 headlines in the next 10 minutes?
5 Steps In Blog Writing1. Choose Your Topic2. Keyword Selection3. Headline Writing4. Formatting5. Tagging
Choosing Your Topic• Don’t get too broad with your topic.• Better off having multiple keyword rich posts about specific things than one large broad post.• Think about it from a consumer perspective. – What do they want to know? – What do you want to tell them?
PICK A TOPIC
Keyword Selection Good search terms
Keyword SelectionKeyword Competition VolumeLake Superior 7,020,000 135,000Lake Superior Shipwrecks 104,000 1,300
How Do I Know That?Step One – Google Search
How Do I Know That?Step Two – Google Keyword Analysis
PICK SOME KEYWORDS
You Are Your Headline• 120 characters or less• Challenge wisdom• Numbers/lists• Unexpected action words• Keywords
WRITE YOUR HEADLINE
Formatting and Writing• Repeat key words in the body (4x6 times)• Use H1/H2 Tags• Include a photo• Start with a question• End with a question• Leave post unfinished• Take positions
It All Adds Up To Visibility
MeasurementWhat does success look like?• Readers• Time Spent• Inbound Links• CommentsLook beyond these metrics. How are they moving the needle?
Responding To Comments• Respond to all comments as quickly as possible.• Thank your readers for commenting.• Use comments as a way to stimulate conversation.
TIPS FOR DRIVING TRAFFIC
Traffic Driving• Post regularly to stay strong in organic search• Share your posts through your social connectivity – Twitter – Facebook – LinkedIn• Actively read and comment on other blogs in your category
5 Final Thoughts• Know why you are blogging• Keep keywords top of mind• Sticking to a schedule is important• Engage with your readers• Promote through your social connections