Why The Extra Traffic?• Blogs provide fresh keyword rich content.• You can highly target a blog post for SEO.• Google ranks blogs strongly.• Keeps people (and Google) coming back to see the fresh content.
4 Things To Consider1. What are you passionate about?2. What other blogs are talking about the same thing?3. How can you differentiate yourself?4. Can you blog regularly?5. Can you write 10 headlines in the next 10 minutes?
5 Steps In Blog Writing1. Choose Your Topic2. Keyword Selection3. Headline Writing4. Formatting5. Tagging
Choosing Your Topic• Don’t get too broad with your topic.• Better off having multiple keyword rich posts about specific things than one large broad post.• Think about it from a consumer perspective. – What do they want to know? – What do you want to tell them?
Traffic Driving• Post regularly to stay strong in organic search• Share your posts through your social connectivity – Twitter – Facebook – LinkedIn• Actively read and comment on other blogs in your category
5 Final Thoughts• Know why you are blogging• Keep keywords top of mind• Sticking to a schedule is important• Engage with your readers• Promote through your social connections