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@jlysne
THE IMPORTANCE OF BLOGGING
Why The Extra Traffic?•   Blogs provide fresh keyword rich content.•   You can highly target a blog post for SEO.•   Googl...
WHAT MAKES A GOOD BLOG?
Anatomy of a  good blogKeyword Rich TitleShort Title (URL)Humanizing PhotoDescriptive TaglineObvious SearchConnectivityCle...
WRITING A BLOG
4 Things To Consider1. What are you passionate about?2. What other blogs are talking about the same   thing?3. How can you...
5 Steps In Blog Writing1.   Choose Your Topic2.   Keyword Selection3.   Headline Writing4.   Formatting5.   Tagging
Choosing Your Topic• Don’t get too broad with your topic.• Better off having multiple keyword rich posts  about specific t...
PICK A TOPIC
Keyword Selection Good search terms
Keyword SelectionKeyword                  Competition VolumeLake Superior            7,020,000   135,000Lake Superior Ship...
How Do I Know That?Step One – Google Search
How Do I Know That?Step Two – Google Keyword Analysis
PICK SOME KEYWORDS
You Are Your Headline•   120 characters or less•   Challenge wisdom•   Numbers/lists•   Unexpected action words•   Keywords
WRITE YOUR HEADLINE
Formatting and Writing• Repeat key words in the body  (4x6 times)• Use H1/H2 Tags• Include a photo• Start with a question•...
Tagging
It All Adds Up To Visibility
MeasurementWhat does success look like?• Readers• Time Spent• Inbound Links• CommentsLook beyond these metrics. How are th...
COMMENTING
Responding To Comments• Respond to all  comments as quickly  as possible.• Thank your readers for  commenting.• Use commen...
TIPS FOR DRIVING TRAFFIC
Traffic Driving• Post regularly to stay strong in organic search• Share your posts through your social  connectivity  – Tw...
5 Final Thoughts•   Know why you are blogging•   Keep keywords top of mind•   Sticking to a schedule is important•   Engag...
THANK YOU
The Importance of Blogging
The Importance of Blogging
The Importance of Blogging
The Importance of Blogging
The Importance of Blogging
The Importance of Blogging
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The Importance of Blogging

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Transcript of "The Importance of Blogging"

  1. 1. @jlysne
  2. 2. THE IMPORTANCE OF BLOGGING
  3. 3. Why The Extra Traffic?• Blogs provide fresh keyword rich content.• You can highly target a blog post for SEO.• Google ranks blogs strongly.• Keeps people (and Google) coming back to see the fresh content.
  4. 4. WHAT MAKES A GOOD BLOG?
  5. 5. Anatomy of a good blogKeyword Rich TitleShort Title (URL)Humanizing PhotoDescriptive TaglineObvious SearchConnectivityClear NavigationCredibility BoostersAuthor BioImagesLots of spaceSubheads
  6. 6. WRITING A BLOG
  7. 7. 4 Things To Consider1. What are you passionate about?2. What other blogs are talking about the same thing?3. How can you differentiate yourself?4. Can you blog regularly?5. Can you write 10 headlines in the next 10 minutes?
  8. 8. 5 Steps In Blog Writing1. Choose Your Topic2. Keyword Selection3. Headline Writing4. Formatting5. Tagging
  9. 9. Choosing Your Topic• Don’t get too broad with your topic.• Better off having multiple keyword rich posts about specific things than one large broad post.• Think about it from a consumer perspective. – What do they want to know? – What do you want to tell them?
  10. 10. PICK A TOPIC
  11. 11. Keyword Selection Good search terms
  12. 12. Keyword SelectionKeyword Competition VolumeLake Superior 7,020,000 135,000Lake Superior Shipwrecks 104,000 1,300
  13. 13. How Do I Know That?Step One – Google Search
  14. 14. How Do I Know That?Step Two – Google Keyword Analysis
  15. 15. PICK SOME KEYWORDS
  16. 16. You Are Your Headline• 120 characters or less• Challenge wisdom• Numbers/lists• Unexpected action words• Keywords
  17. 17. WRITE YOUR HEADLINE
  18. 18. Formatting and Writing• Repeat key words in the body (4x6 times)• Use H1/H2 Tags• Include a photo• Start with a question• End with a question• Leave post unfinished• Take positions
  19. 19. Tagging
  20. 20. It All Adds Up To Visibility
  21. 21. MeasurementWhat does success look like?• Readers• Time Spent• Inbound Links• CommentsLook beyond these metrics. How are they moving the needle?
  22. 22. COMMENTING
  23. 23. Responding To Comments• Respond to all comments as quickly as possible.• Thank your readers for commenting.• Use comments as a way to stimulate conversation.
  24. 24. TIPS FOR DRIVING TRAFFIC
  25. 25. Traffic Driving• Post regularly to stay strong in organic search• Share your posts through your social connectivity – Twitter – Facebook – LinkedIn• Actively read and comment on other blogs in your category
  26. 26. 5 Final Thoughts• Know why you are blogging• Keep keywords top of mind• Sticking to a schedule is important• Engage with your readers• Promote through your social connections
  27. 27. THANK YOU
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