Out of Home & Social Media<br />
Joel Lunenfeld<br />Ian Dallimore<br />Digital OOH Strategist<br />Lamar Advertising Company<br />CEO<br />Moxie Interacti...
Out of Home & Social Media<br />The Evolving Landscape<br />Social Makes the Experience<br />Personal<br />Rewarding<br />...
The Evolving Landscape<br />
Advancements in Interactive Signage?<br />SEE VIDEO #1<br />
First Came The Digital Shift <br />
Then Came Dynamic, Personalized  Messaging<br />
Mobile Added Place Based Interactivity<br />
Hopefully not a Fad… For These People<br />
Then Came the Social Operating System<br />
Social Makes the ExperiencePersonal<br />
Dynamic & Real Time Messaging<br />
Sharing Live Personalized Content <br />SEE VIDEO #2<br />Inwindow Outdoor and ZenithOptimedia<br />
Giving Consumers a Stage<br />
Giving Consumers a Stage<br />
Giving Consumers a Stage<br />
Social Interaction<br />
Social Makes the ExperienceRewarding<br />
They had fans submit their photos in their costumes to their Facebook Fan Page.<br />
Photos were chosen from their Fan photos and displayed on our digital boards.<br />
Driving Social Check-Ins<br />Billboard above American Eagle’s flagship store in Times Square<br />Offers a 15% discount f...
Group Rates Apply to Everyone<br />Crowd-sourced couponing bring discounts and customers<br />Socially spread deals share ...
Real Time Offers<br />
Social Makes the ExperienceCompetitive<br />
Bars Become More Social<br />Digital Jukeboxes & Apps<br />Integration of Foursquare, <br />Facebook, Twitter, and Flickr<...
Outdoor Social Gaming<br />Yahoo! Bus Stop Derby<br />Interactive displays at bus stop<br />San Francisco residents invite...
Socially Connected Gaming<br />SEE VIDEO #3<br />pearl media llc<br />
Anything can be an Interactive Canvas<br />Hot Wheels “Stunt Racing Challenge” created on building<br />Projection Mapping...
“The future is already here—it’s just not very evenly distributed.”<br />- William Gibson<br />
The Panel Discussion<br />
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Digital Steps Outside

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  • Mini drivers through a coded signal from a radio chip embedded in their key fob. The messages are personal, based on questionnaires that owners filled out: “Mary, moving at the speed of justice,” if Mary is a lawyer, or “Mike, the special of the day is speed,” if Mike is a chef.
  • Digital Steps Outside

    1. 1. Out of Home & Social Media<br />
    2. 2. Joel Lunenfeld<br />Ian Dallimore<br />Digital OOH Strategist<br />Lamar Advertising Company<br />CEO<br />Moxie Interactive<br />Tripp Westbrook<br />Alvaro Muir<br />Executive Creative Director <br />Firehouse<br />Vice President, Digital Media<br />CBS Outdoor<br />
    3. 3. Out of Home & Social Media<br />The Evolving Landscape<br />Social Makes the Experience<br />Personal<br />Rewarding<br />Competitive<br />Panel Discussion<br />
    4. 4. The Evolving Landscape<br />
    5. 5. Advancements in Interactive Signage?<br />SEE VIDEO #1<br />
    6. 6. First Came The Digital Shift <br />
    7. 7. Then Came Dynamic, Personalized Messaging<br />
    8. 8. Mobile Added Place Based Interactivity<br />
    9. 9. Hopefully not a Fad… For These People<br />
    10. 10. Then Came the Social Operating System<br />
    11. 11. Social Makes the ExperiencePersonal<br />
    12. 12. Dynamic & Real Time Messaging<br />
    13. 13. Sharing Live Personalized Content <br />SEE VIDEO #2<br />Inwindow Outdoor and ZenithOptimedia<br />
    14. 14. Giving Consumers a Stage<br />
    15. 15. Giving Consumers a Stage<br />
    16. 16. Giving Consumers a Stage<br />
    17. 17.
    18. 18.
    19. 19. Social Interaction<br />
    20. 20. Social Makes the ExperienceRewarding<br />
    21. 21.
    22. 22. They had fans submit their photos in their costumes to their Facebook Fan Page.<br />
    23. 23. Photos were chosen from their Fan photos and displayed on our digital boards.<br />
    24. 24.
    25. 25. Driving Social Check-Ins<br />Billboard above American Eagle’s flagship store in Times Square<br />Offers a 15% discount for checking in<br />
    26. 26. Group Rates Apply to Everyone<br />Crowd-sourced couponing bring discounts and customers<br />Socially spread deals share value with customers and attract normally hard to reach patrons to businesses<br />
    27. 27. Real Time Offers<br />
    28. 28. Social Makes the ExperienceCompetitive<br />
    29. 29. Bars Become More Social<br />Digital Jukeboxes & Apps<br />Integration of Foursquare, <br />Facebook, Twitter, and Flickr<br />into hardware<br />“Meet the Mayor” incentives<br />Display FB and Twitter streams<br />FB Events integration<br />Ecast<br />Touchtunes<br />Roqbot - App based jukebox<br />Creates a competition in the venue<br />
    30. 30. Outdoor Social Gaming<br />Yahoo! Bus Stop Derby<br />Interactive displays at bus stop<br />San Francisco residents invited to represent their neighborhood<br />Play super-size versions of Yahoo! mobile games against others<br />Over 60,000 people played<br />
    31. 31. Socially Connected Gaming<br />SEE VIDEO #3<br />pearl media llc<br />
    32. 32. Anything can be an Interactive Canvas<br />Hot Wheels “Stunt Racing Challenge” created on building<br />Projection Mapping In Sydney, Australia<br />SEE VIDEO #4<br />
    33. 33. “The future is already here—it’s just not very evenly distributed.”<br />- William Gibson<br />
    34. 34. The Panel Discussion<br />

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