Mobile Monday Austin: How the iPhone will forever change the Mobile Space

Slide 1: How the iPhone Will Forever Change the Mobile Space by Brian Fling Mobile Monday Austin Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 2: Web 1.0 Web 2.0 Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners. Proprietary Standards Walled Gardens Web Services First to market Web as a Platform Brand-centered User-centered

Slide 3: Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 4: Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 5: Jargon Alert Mobile 2.0 The convergence of mobile services and web services. The promise of Mobile 2.0 is to add portability, ubiquitous connectivity and location-based services to enhance information and services found on the web. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 6: Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 7: 10 Things I Learned at Mobile 2.0 2006 Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 8: 10 Things I Learned at Mobile 2.0 2006 • #1 Mobile 2.0 = The web Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 9: 10 Things I Learned at Mobile 2.0 2006 • #1 Mobile 2.0 = The web • The mobile web browser is the next killer app Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 10: 10 Things I Learned at Mobile 2.0 2006 • #1 Mobile 2.0 = The web • The mobile web browser is the next killer app • Mobile Web Applications are the future Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 11: 10 Things I Learned at Mobile 2.0 2006 • #1 Mobile 2.0 = The web • The mobile web browser is the next killer app • Mobile Web Applications are the future • AJAX is the next frontier Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 12: 10 Things I Learned at Mobile 2.0 2006 • #1 Mobile 2.0 = The web • The mobile web browser is the next killer app • Mobile Web Applications are the future • AJAX is the next frontier • Rich Interactions kill battery life Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 13: 10 Things I Learned at Mobile 2.0 2006 • #1 Mobile 2.0 = The web • The mobile web browser is the next killer app • Mobile Web Applications are the future • AJAX is the next frontier • Rich Interactions kill battery life • The Mobile User Experience Sucks Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 14: 10 Things I Learned at Mobile 2.0 2006 • #1 Mobile 2.0 = The web • The mobile web browser is the next killer app • Mobile Web Applications are the future • AJAX is the next frontier • Rich Interactions kill battery life • The Mobile User Experience Sucks • Mobile Widgets are the next big thing Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 15: 10 Things I Learned at Mobile 2.0 2006 • #1 Mobile 2.0 = The web • The mobile web browser is the next killer app • Mobile Web Applications are the future • AJAX is the next frontier • Rich Interactions kill battery life • The Mobile User Experience Sucks • Mobile Widgets are the next big thing • The Carrier is the new “C” word Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 16: 10 Things I Learned at Mobile 2.0 2006 • #1 Mobile 2.0 = The web • The mobile web browser is the next killer app • Mobile Web Applications are the future • AJAX is the next frontier • Rich Interactions kill battery life • The Mobile User Experience Sucks • Mobile Widgets are the next big thing • The Carrier is the new “C” word • We are creators not consumers Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 17: Mobile 1.0 Mobile 2.0 Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners. Proprietary Standards Walled Gardens Web Services First to market Web as a Platform Brand-centered User-centered

Slide 18: We are at the precipice of the next generation of THE WEB. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 19: Two companies in particular are making that happen... Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 20: Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 21: Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 22: Will it happen? Or is it hype? Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 23: “ Change occurs because there is a gap between what is and what should be. ” — Craig McCaw Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 24: the mythical “Future-Phone” Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 25: The iPhone Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 26: A Confession Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 27: Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 28: Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 29: Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 30: Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 31: Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 32: The iPhone Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 33: From many perspectives the iPhone is not revolutionary. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 34: Smart Phones iPhone Feature Phones Basic Phones 1980 1990 2000 Mobile Evolution 2010 Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 35: Smart Phones iPhone Feature Phones Basic Phones 1980 1990 2000 Mobile Evolution 2010 Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 36: Smart Phones iPhone Feature Phones Basic Phones 1980 1990 2000 Mobile Evolution 2010 Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 37: Smart Phones iPhone Feature Phones Basic Phones 1980 1990 2000 Mobile Evolution 2010 Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 38: Smart Phones iPhone Feature Phones Basic Phones 1980 1990 2000 Mobile Evolution 2010 Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 39: But it is creating a revolution none-the-less. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 40: Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 41: Vote Vote Down load Notify WAP Discuss IVR SMS Buy SMS IVR Notify Send to Friend WAP Bluetooth Radio TV Send to Friend Notify SMS Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners. SMS Live Billboard Send to Buy Friend WAP ry Vi to MMS su di al Au Join WAP Site QR Code Word of Print Ad Mouth SMS Notify Kinesthetic Notify SMS WAP Mobile Events Buy Device Send to Friend QR Code Website MMS Join Notify SMS SMS Email WAP Site MMS WAP Site SMS Send to Friend Send to Friend Notify Notify

Slide 42: The iPhone is the shape of things to come. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 43: The iPhone is the first mobile DEVICE worthy of being labeled “Mobile 2.0” Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 44: iPhone Strengths Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 45: iPhone Strengths 1. Smart phone for the masses Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 46: iPhone Strengths 1. Smart phone for the masses 2. Flat-rate data plan Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 47: iPhone Strengths 1. Smart phone for the masses 2. Flat-rate data plan 3. Device sold and supported outside the carrier Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 48: iPhone Strengths 1. Smart phone for the masses 2. Flat-rate data plan 3. Device sold and supported outside the carrier 4. No subsidization Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 49: iPhone Strengths 1. Smart phone for the masses 2. Flat-rate data plan 3. Device sold and supported outside the carrier 4. No subsidization 5. Updatable software Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 50: iPhone Strengths 1. Smart phone for the 6. Location awareness masses 2. Flat-rate data plan 3. Device sold and supported outside the carrier 4. No subsidization 5. Updatable software Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 51: iPhone Strengths 1. Smart phone for the 6. Location awareness masses 7. Resetting bandwidth 2. Flat-rate data plan expectations 3. Device sold and supported outside the carrier 4. No subsidization 5. Updatable software Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 52: iPhone Strengths 1. Smart phone for the 6. Location awareness masses 7. Resetting bandwidth 2. Flat-rate data plan expectations 3. Device sold and 8. Portable device supported outside the convergence carrier 4. No subsidization 5. Updatable software Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 53: iPhone Strengths 1. Smart phone for the 6. Location awareness masses 7. Resetting bandwidth 2. Flat-rate data plan expectations 3. Device sold and 8. Portable device supported outside the convergence carrier 9. Web & mobile 4. No subsidization standards 5. Updatable software Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 54: iPhone Strengths 1. Smart phone for the 6. Location awareness masses 7. Resetting bandwidth 2. Flat-rate data plan expectations 3. Device sold and 8. Portable device supported outside the convergence carrier 9. Web & mobile 4. No subsidization standards 5. Updatable software 10. Impact on developer communities Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 55: “ iPhonefirst 90reached 4M in the sales days, means around 2.5M in the last quarter, reaching almost 20% of the market share. Probably the Fastest ramp- up of any consumer electronics device known to mankind. ” — Chetan Sharma Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 56: Apple estimates 10 million iPhones sold by the end of 2008. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 57: 70% complete Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 58: 1147 Mobile Web Apps Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 59: Over 300 new mobile web apps in the last month alone. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 60: The iPhone is shifting perceptions of what mobile technology can do. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 61: When we talk about iPhone, we’re really talking about WEBKIT. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 62: Nokia N95 Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 63: Android Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 64: Look Familiar? Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 65: iPod Touch Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 66: The iPod touch is an “entirely new type of iPod,” one that Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners. Apple sees moving the iPod beyond its roots as a mere media player, becoming “the first mainstream Wi-Fi mobile platform. —Peter Oppenheimer, Apple CFO

Slide 67: sold in less than six years. of 2008. Over 140 million iPods Over 22 million iPods sold in Q1 Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 68: Mobile WebKit Features Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 69: Mobile WebKit Features • Supports all standard flavors of XHTML Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 70: Mobile WebKit Features • Supports all standard flavors of XHTML • Supports CSS 1, 2 and a good deal of CSS 3 Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 71: Mobile WebKit Features • Supports all standard flavors of XHTML • Supports CSS 1, 2 and a good deal of CSS 3 • Javascript (including Ajax) Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 72: Mobile WebKit Features • Supports all standard flavors of XHTML • Supports CSS 1, 2 and a good deal of CSS 3 • Javascript (including Ajax) • This means complex layouts, styling and interaction... Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 73: iPhone apps that grow on you. Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 74: (Blog Post Why we made Leaflets) Why Create Leaflets? Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 75: We wanted to showcase (Blog Post Why we made Leaflets) Why Create Leaflets? Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 76: Why Create Leaflets? We wanted to showcase ...the merger of Web 2.0 and Mobile 2.0 Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. (Blog Post Why we made Leaflets)

Slide 77: Why Create Leaflets? We wanted to showcase ...the merger of Web 2.0 and Mobile 2.0 Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. ...the use of web standards in mobile (Blog Post Why we made Leaflets)

Slide 78: Why Create Leaflets? We wanted to showcase ...the merger of Web 2.0 and Mobile 2.0 Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. ...the use of web standards in mobile ...designing for the mobile context (Blog Post Why we made Leaflets)

Slide 79: Why Create Leaflets? We wanted to showcase ...the merger of Web 2.0 and Mobile 2.0 Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. ...the use of web standards in mobile ...designing for the mobile context ...mobile web best practices (Blog Post Why we made Leaflets)

Slide 80: Why Create Leaflets? We wanted to showcase ...the merger of Web 2.0 and Mobile 2.0 Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. ...the use of web standards in mobile ...designing for the mobile context ...mobile web best practices ...designing for the iPhone (Blog Post Why we made Leaflets)

Slide 81: Why Create Leaflets? We wanted to showcase ...the merger of Web 2.0 and Mobile 2.0 Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. ...the use of web standards in mobile ...designing for the mobile context ...mobile web best practices ...designing for the iPhone ...rapid and iterative development (Blog Post Why we made Leaflets)

Slide 82: The Home Screen Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 83: Feeds Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 84: Feeds Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 85: Newsvine Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 86: New York Times Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 87: <div id="apps"> <ul> <li id="navSearch"><a href="search/">Search</a></li> <li id="navRSS"><a href="feeds/">Feeds</a></li> <li id="navNewsvine"><a href="newsvine">Newsvine</a></li> <li id="navLinks"><a href="applist/">App List</a></li> Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. <li id="navEvents"><a href="upcoming/">Upcoming</a></li> <li id="navFlickr"><a href="flickr/">Flickr</a></li> <li id="navDelicious"><a href="delicious/">del.icio.us</a></li> <li id="navBaseball"><a href="scores/">Baseball</a></li> <li id="navNYT"><a href="nyt/">NY Times</a></li> <?php if ($_user): ?> <li id="navSettings"><a href="user/settings.php">Settings</a></li> <?php endif; ?> </ul> <div id="loading_status"><img id="loader" src="/media/images/loader.gif" border="0" alt="" /><span id="ltext">Loading icons...</span></div> </div> Home Icon XHTML

Slide 88: #apps li { float: left; width: 56px; height: 56px; border: 1px hidden #666; -webkit-border-radius: 10px; text-align: center; background: #666 url(/media/images/button_glare.png) no-repeat; -webkit-box-shadow: 0px 1px 3px black; Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. margin: 7px 10px 20px; } #apps li a { text-decoration: none; color: #999; display: block; padding-top: 60px; font-weight: bold; font-size: 0.8em; } li#navNewsvine { background: url(/media/images/button_glare.png) no-repeat, url(/media/images/ home_newsvine_low.png) no-repeat; background-color: #005422; } Home Icon CSS

Slide 89: Newsvine Leaflet CSS Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 90: Controls CSS Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 91: Using CSS3 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 92: Using CSS3 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 93: + Using CSS3 3 Kilobytes Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 94: + + Using CSS3 320 bytes 3 Kilobytes Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 95: + + + Using CSS3 320 bytes 3 Kilobytes -webkit-border-radius: 10px; Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 96: + + + Using CSS3 320 bytes 3 Kilobytes -webkit-border-radius: 10px; Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 97: + + + Using CSS3 320 bytes 3 Kilobytes -webkit-border-radius: 10px; Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 98: A Successful Experiment Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 99: A Successful Experiment • The entire application was built between WWDC and the iPhone launch (3 weeks) Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 100: A Successful Experiment • The entire application was built between WWDC and the iPhone launch (3 weeks) • TechCrunch—“Must-Have iPhone App” Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 101: A Successful Experiment • The entire application was built between WWDC and the iPhone launch (3 weeks) • TechCrunch—“Must-Have iPhone App” • 105,000 hits the first week to website Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 102: A Successful Experiment • The entire application was built between WWDC and the iPhone launch (3 weeks) • TechCrunch—“Must-Have iPhone App” • 105,000 hits the first week to website • 12,000 unique app users the first week Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 103: A Successful Experiment • The entire application was built between WWDC and the iPhone launch (3 weeks) • TechCrunch—“Must-Have iPhone App” • 105,000 hits the first week to website • 12,000 unique app users the first week • 7,000 recurring app users per week Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 104: A Successful Experiment • The entire application was built between WWDC and the iPhone launch (3 weeks) • TechCrunch—“Must-Have iPhone App” • 105,000 hits the first week to website • 12,000 unique app users the first week • 7,000 recurring app users per week • Average 22 pages view per visit Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 105: A Successful Experiment • The entire application was built between WWDC and the iPhone launch (3 weeks) • TechCrunch—“Must-Have iPhone App” • 105,000 hits the first week to website • 12,000 unique app users the first week • 7,000 recurring app users per week • Average 22 pages view per visit • Virtually no drop off since first month! Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 106: Leaflets Takeaways Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 107: Leaflets Takeaways • While we designed it for the iPhone, Leaflets could work on any “Mobile 2.0” device or browser. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 108: Leaflets Takeaways • While we designed it for the iPhone, Leaflets could work on any “Mobile 2.0” device or browser. • Standards. Standards. Standards. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 109: Leaflets Takeaways • While we designed it for the iPhone, Leaflets could work on any “Mobile 2.0” device or browser. • Standards. Standards. Standards. • Design for context. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 110: Leaflets Takeaways • While we designed it for the iPhone, Leaflets could work on any “Mobile 2.0” device or browser. • Standards. Standards. Standards. • Design for context. • Optimize for the bandwidth. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 111: Leaflets Takeaways • While we designed it for the iPhone, Leaflets could work on any “Mobile 2.0” device or browser. • Standards. Standards. Standards. • Design for context. • Optimize for the bandwidth. • Test. And then test some more. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 112: Leaflets Takeaways • While we designed it for the iPhone, Leaflets could work on any “Mobile 2.0” device or browser. • Standards. Standards. Standards. • Design for context. • Optimize for the bandwidth. • Test. And then test some more. • Javascript is crucial to the user experience. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 113: Leaflets Takeaways • While we designed it for the iPhone, Leaflets could work on any “Mobile 2.0” device or browser. • Standards. Standards. Standards. • Design for context. • Optimize for the bandwidth. • Test. And then test some more. • Javascript is crucial to the user experience. • CSS3 is ideal for mobile development. Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 114: Some Resources Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.

Slide 115: http://developer.apple.com/iphone/ iPhone for Web Developers Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 116: http://www.littlespringsdesign.com/ Designing the Mobile User Experience Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 117: http://www.passani.it/gap/ Global Authoring Practices Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 118: http://www.developershome.com/wap/xhtmlmp/ XHTML Mobile Profile Tutorial Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 119: http://mobilewebbook.com/ Mobile Web Design Book Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 120: http://mr.dev.mobi .mobi Mobile Ready Report Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 121: .mobi Developers Guide Mobile Web Developers Guide Part I: Creating Simple Mobile Sites Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. BRIAN FLING with Ronan Cremin, Jo Rabin and D. Keith Robinson http://dev.mobi

Slide 122: Over the Air—London April 4-5 2008 Web 2.0 Expo—San Francisco Workshops April 23-24 Web Design World—Chicago May 5-7 Web Design World—Seattle July 21-23 More to come... Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Slide 123: The End Brian Fling brian@flingmedia.com tel. +1 206 201-1875 mob. +1 206 351-6060 Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.